Social Performance Measurement For Agencies
TikTok is testing longer videos
Sahail Ashraf posted on 3 February 2021
TikTok is known for short, snackable video content, but it’s thinking of changing things. It’s testing shorter form videos. Is this a good idea? TikTok is the darling of social media and has managed to still be a popular favourite even as it endured controversy after controversy. It has a few competitors, but they are […]
Digital Marketing Trends in 2021
Sahail Ashraf posted on 2 February 2021
How will digital marketing change in 2021? Well, it will in some rather obvious ways after a year that everyone wants to forget. But the impact of last year has affected audience behaviour. So what is 2021 looking like? Digital marketing is always changing. But last year was a strange one, and it has meant […]
Is Reddit finally growing up?
Sahail Ashraf posted on 28 January 2021
A weird niche site that quickly became a community of millions, Reddit has done well. Now it is looking to grow, pushing ad spend to brands and generally focusing on entering the same playing field of Facebook, Instagram and the rest. It has a long way to go, but will it even make it? Something […]
Snapchat Spotlight: A TikTok Killer?
Sahail Ashraf posted on 28 January 2021
Spotlight is the new kid on the short form video scene, and therefore an automatic rival to TikTok. However, it has one twist that makes it instantly attractive to creators. Does this mean it will actually beat TikTok? One of the biggest success stories in social media over the last few months is TikTok. Fun […]
Why social media reporting should be automated. How does it help agencies?
Sahail Ashraf posted on 17 December 2020
More and more social media agency teams are automating their reporting. It’s obviously very helpful. But why is there a need for it? And does it actually help agencies? When it comes to social media marketing, there is a lot to do. Agencies are built on it. With clients that don’t have time to manage […]
Instagram adds new branded content choices. And on Reels too
Sahail Ashraf posted on 15 December 2020
Instagram continues to make life easier for Influencers. Now, it has branched out in an attempt to make ads even more attractive for brands. We find out how. Instagram is still the darling of the social media world, and for good reason. It continues to make it easy to create and share highly visual content. […]
Twitter delays ‘Fleets’. Why, and what is it?
Sahail Ashraf posted on 14 December 2020
Twitter has delayed it’s ‘Fleets’ feature. Now only some people have it. Why was it delayed? And is it useful? Over the past couple of years, and especially on the more popular social media channels, short-lived content has been popular. Instagram and Facebook have both made it possible for you to create a ‘story’ that […]
10 Top success tips for social media managers in 2021
Sahail Ashraf posted on 11 December 2020
2021 looks like a busy year for everyone. For social media managers there is a lot to be getting on with too. Here, we present some success tips for managers in the twelve months ahead. With 2021 fast approaching, it’s important to get a handle on what we plan to do with social media. For […]
LinkedIn releases ‘Top Voices’ for 2020. Can brands learn anything?
Sahail Ashraf posted on 10 December 2020
LinkedIn has released it’s Top Voices list for 2020. Who is on it, and why? And can brands learn lessons here? LinkedIn keeps surprising us. It has still stayed relevant and important over the past few years, even as younger, hipper platforms go from strength to strength and capture the attention of the media. LinkedIn […]
How to use video in holiday social media
Sahail Ashraf posted on 8 December 2020
Social media is a great way to connect with customers. And at Christmas, it’s a way to truly build relationships with them. We give you some tips on how to do it. Social media is great fun but it is even more fun during the holiday season. At Christmas, you can expect to see a […]
Twitter is cutting down on pointless retweets
Sahail Ashraf posted on 20 October 2020
Retweeting has been popular since Twitter arrived. But it has been abused. Now Twitter has put measures in place to make manic retweeters think twice. Twitter has, like many other social media platforms recently, been trying to make sure that any content you see on feeds is worthy content. That’s why Twitter has just announced […]
LinkedIn creates guide for social media managers and professionals
Sahail Ashraf posted on 23 September 2020
LinkedIn has always helped users with guides and advice. Now it’s brought out a brand new guide for social media managers. Is it worth a read? LinkedIn is a huge professional network, and it continues to grow and exceed expectations. The social media platform has also been pushing recently to make sure it is more […]
Facebook is pushing hashtags again. Why?
Sahail Ashraf posted on 15 September 2020
Facebook has suddenly started to recommend the use of hashtags again. We don’t know why exactly, but we have a couple of ideas. Facebook moves fast, and a recent development proves again that it is relentless in its approach to develop a product that is always improving. The whole thing happened at the beginning of […]
TikTok Launches Business Platform… Again
Sahail Ashraf posted on 25 August 2020
Brands have been using TikTok for a while now. But it can be hit-and-miss. TikTok’s response? A new brand and a new website. TikTok pretty much dominates much of the discussion around social media at the moment. Up to now though, it has remained a platform that marketers have found a little challenging to get […]
New Instagram Stories Rumours
Sahail Ashraf posted on 18 August 2020
If there is one thing about Instagram that you can rely on, it’s the fact that there are a million rumours about it flying around the Internet every day. It’s a hugely popular platform, and arguably as popular as TikTok wants to be. For that reason, we thought we would go through a few of […]
Top 5 Reporting Tips
Sahail Ashraf posted on 18 August 2020
As a social media agency or professional, you have to be on top of your game when it comes to reporting. There is so much involved in the process, that taking your eye off the ball can be disastrous. We thought we would take a look at five tips that should help you get through […]
Reels. Is it a TikTok Killer?
Sahail Ashraf posted on 7 August 2020
Instagram has just released Reels, a potential TikTok beater. This comes at the best time possible, as TikTok faces major issues worldwide. Is Reels going to beat TikTok? Unless you have been living under a very large rock for the last six months, you will know what TikTok is. It’s a huge phenomenon, and true […]
LinkedIn Creates New Analytics
Sahail Ashraf posted on 3 August 2020
LinkedIn has always been quite generous with brands when it comes to admin for company pages. However, it has just brought out two new changes that make it an even more attractive option. LinkedIn remains the social media arena’s number one place for business professionals to network, but it hasn’t brought any real new updates […]
TikTok Talks Algorithms
Sahail Ashraf posted on 8 July 2020
TikTok has not discussed it’s algorithm until now. It makes for interesting reading, and shows marketers the way forward. TikTok is very much the social media platform of the moment, and it has plenty of people across the globe excited about it. This sometimes makes for quite strong disconnects, where brands that really don’t need […]
How Does Your Boss Look At Your Social Media?
Sahail Ashraf posted on 16 June 2020
Bearing in mind that social media is a huge part of our lives, it shouldn’t surprise you that employers use it to screen potential employees for their company. It makes perfect sense, in fact, to get an idea of how someone is, personality wise, before inviting them for an interview. But of course it doesn’t […]