Social Performance Measurement For Agencies
Clubhouse: The Tipping Point for Brands?
Sahail Ashraf posted on 26 April 2021
Clubhouse is growing. And it’s coming to Android soon. But will it make a difference for brands that want to grow their audience? We take a look at the phenomenon. Clubhouse is rumoured to be coming to Android in May. This is big news. The audio-only online community app has so far pulled in close […]
Twitter rebrands their advertising product suite
Sophie Beard posted on 23 April 2021
Twitter has rebranded and redesigned their advertising product suite to simplify the different ad offerings available. The redesign aims to bring clarity, so the individual ad names have reduced from 22+ to just 5 categories. These changes will come into place over the next few months. The new categories, as shared by Twitter: Promoted Ads: […]
Global Digital Report – April Statshot
Team Locowise posted on 22 April 2021
Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite. The latest April Statshot highlights how social media adoption has continued to accelerate as internet users now equate to more than 60% of the world’s total population. And, more than half a billion […]
Clubhouse Faces Competitors
Sahail Ashraf posted on 21 April 2021
Clubhouse is new, but it already has a number of potential clones, and they are mostly from social media giants. Will they do the same kind of explosive business? Clubhouse has had plenty of success over the last few months, and it has made a global impact. There are good things about it as well […]
Latest Instagram News: Remixing the stories
Sophie Beard posted on 19 April 2021
Story drafts Instagram has announced users will be able to save Stories as drafts to be posted at a later time. There has been no date given for when this new feature will be available but it will certainly help brands who would prefer to share a Story at a more relevant time to their […]
10 LinkedIn Metrics You Should Be Tracking
Sahail Ashraf posted on 12 April 2021
When it comes to metrics, we all know how important they are. On LinkedIn, it’s exactly the same. Here are 10 you should be tracking. If you’re on LinkedIn, you should be posting and creating on a daily basis right now. It used to be the case that people would argue that LinkedIn was all […]
200 new emojis for iPhone users
Sahail Ashraf posted on 6 April 2021
Apple just added 200 new emojis for iPhone users. Why? And should we be using emojis in our social media marketing? Social media marketing can be fun too. Messaging is important, and brands that want to stand out often use emojis, those cute little button type things that express emotions like sadness or happiness, as […]
Wise Up!
Team Locowise posted on 30 March 2021
Welcome to our series of Wise Up! videos. Designed to help you understand the different social media platforms and learn how to maximise your use of Locowise. Is TikTok suitable for all brands? Our first video explores TikTok! Is the platform suitable for your brand? And how should you use it? Laura talks through the […]
BIG DATA ANALYTICS AND SOCIAL MEDIA
Sophie Beard posted on 22 March 2021
The increasingly digitised world has meant each and every device in our home is, or soon will be, connected to the Internet of Things (IOT). This has enabled businesses to collect data to better understand behavioural and buying patterns of customers. It also helps scientists to deal with global issues, and provides marketers with information […]
TikTok launches new platform for brands
Sahail Ashraf posted on 18 March 2021
TikTok is helping brands. A brand-new platform offers useful tips and advice on how to maximise presence on the video network. TikTok continues to dominate the social media stage, and it shows no sign of slowing down. Monetisation is now very much a reality on the platform, and the company has just pushed that particular […]
What’s missing from your socials?
Sophie Beard posted on 16 March 2021
2020 taught us all many things, one of these being the importance and benefits of online platforms. We all spent a lot more time at home and less time behaving in our ‘normal’ manner, resulting in what soon became known as our ‘new normal’. This was predominantly relying on the internet. From face-to-face conversations moving […]
The invite-only app: Clubhouse
Sahail Ashraf posted on 10 March 2021
Clubhouse is already popular, even though it is invite-only. With a few features that you may not expect or even feel comfortable with, is it an app that brands can use? Clubhouse is a still-new app that has created a ton of buzz. It has a number of features that make it very different from […]
Top 10 Facebook pages in Singapore
Sophie Beard posted on 8 March 2021
Here at Locowise, we decided to discover which are the top 10 performing Facebook pages in Singapore We ranked the Facebook pages by number of followers. We’ve also included our proprietary Brand Score which takes all the leading indicators of a high performing social media effort such as audience growth, content engagement and user sentiment, and […]
Dealing with negative Facebook comments
Sophie Beard posted on 1 March 2021
As brands, the last thing we all need on social media is negativity. On social media it is very easy to receive negative comments and responses, simply because you are leaving yourself open to them due to the fact you are engaging with people online. So how should you deal with negativity? There are numerous […]
Digital 2021 Global Report – What can we learn?
Sophie Beard posted on 24 February 2021
As a trusted partner Locowise supplied data for the Digital 2021 Global Report, published by Datareportal in partnership with We Are Social and Hootsuite. The insights presented in this report will benefit your digital strategies, we share how below. In 2020 we all went through, in one way or another, a ‘digital revival’. Covid-19 introduced […]
Successfully launch your Facebook page in 10 easy steps
Sophie Beard posted on 22 February 2021
Anyone can easily start a new Facebook page in minutes, but it’s not as easy to make a successful page that reaches and engages people. So, below are 10 easy steps to follow to get started. RESEARCH AND UNDERSTAND YOUR AUDIENCE Before starting the page, lay the groundwork by researching and understanding the audience that […]
21 ways to increase Instagram followers
Sophie Beard posted on 15 February 2021
Instagram is one of the best social media platforms for brands. Engagement rates are increasing and the network is constantly innovating – it’s backed by Facebook so the opportunities are endless. Knowing where to start when setting up an Instagram page can be difficult. And growing your followers can be even trickier. We’ve put together […]
Top 5 points to include in your social report
Sophie Beard posted on 11 February 2021
Reporting on your social media activity couldn’t be easier, faster and more automated. The wealth of data and insights is constantly developing, but there are still some basic areas that are crucial for social media managers and agencies to remember. We’ve listed them below to help you provide useful and necessary information to those you […]
LinkedIn introduces Product Pages
Sahail Ashraf posted on 8 February 2021
LinkedIn is a professional networking site that seems to have morphed into a social media network that is encouraging selling? Maybe not. But Product Pages is here, and it sure looks like it. LinkedIn continues to develop into something different to what it started out as. It’s a strange phenomenon, because when LinkedIn first arrived, […]
Is Facebook getting old?
Sophie Beard posted on 5 February 2021
Facebook has seen a decline in DAU numbers in two key markets. This is not necessarily the end of the world for such a huge platform, but it could be the start of a problem. Facebook has had a tumultuous time over the last couple of years. It has had scandals to deal with, as […]