Social Performance Measurement For Agencies
Tweets to Instagram Stories
Sophie Beard posted on 12 July 2021
iOS users can now share tweets directly to their Instagram Stories. The cross platform sharing provides creators the ability to increase interest and awareness. Twitter shared the following announcement, providing a look at how it works: Once users click on Instagram Stories, they then move onto Instagram and see the tweet on a blank screen. […]
People in Focus: David Glenwright
Team Locowise posted on 7 July 2021
Welcome to People in Focus, our new series of Q&As shining the spotlight on industry experts in social media. We’re delighted to announce David Glenwright, Head of Training at JC Social Media, as our first guest. You can read the full Q&A below, or download a PDF version here. Tell us a bit about your […]
Instagram announces affiliate scheme
Sahail Ashraf posted on 25 June 2021
Instagram is now offering more incentives to creators. Why? And are the incentives good enough? Instagram has upped its game once again from a creators point of view. In the rush to make the platform viable for creators (and keep them off other platforms) the company announced some new monetisation options for creators including a […]
Google My Business: Do You Use It And Should You?
Sahail Ashraf posted on 22 June 2021
Google My Business is not used by every business, at least not to its fullest potential. Should your business get involved? The vast majority of businesses recognise the value in having visibility on Google. So they create a Google Business Listing to gain that visibility. However, the only problem is that you have no control […]
Organic and Paid: How to Incorporate Both in Your Social Media Strategy
Sahail Ashraf posted on 21 June 2021
Organic posts on social media are still alive and kicking. There is only one problem with them. They don’t reach many people. That said, they still have a proper place in your social media marketing strategy, and are essential when combined with paid social. Paid social is advertising via social media platforms, and it has […]
TWITTER’S THREE TIERS
Sophie Beard posted on 18 June 2021
In a bid to combat the spread of fake news, Twitter is working on three levels of misinformation warning labels, as discovered by Jane Manchun Wong. The three labels are: Get the latest Stay informed Misleading Yoel Roth, Head of Site Integrity at Twitter, confirmed this development and encourages feedback on how the feature can […]
Apple iOS15 is on its way
Sophie Beard posted on 16 June 2021
The latest update further bites into Facebook’s space The Apple iOS15 update is coming in the autumn. Developments have been made to a number of areas, including FaceTime and iMessage, and will work with an iPhone 6s and newer. Some of the big updates are: FaceTime iPhone users will be able to have FaceTime video […]
How COVID 19 changed behaviour in retail
Sophie Beard posted on 10 June 2021
The closure of non essential stores in March 2020 in the UK and lockdowns across the world, opened up a possible permanent shift in consumer behaviour. In turn, with retail owners unsure when they would lift the shutters again they swiftly adopted new strategies in order to serve customers and, ultimately, for the company to […]
Competitive benchmarking. Why does it matter and what can it tell you?
Sophie Beard posted on 9 June 2021
If your client asked you how their social media performance compares to competitors, could you answer? When it comes to social media activity you don’t just have to be on top of your clients’ accounts, but competitors too. Social media is an increasingly crowded space so you need to be able to make the best […]
You have your social media data. Now what?
Sahail Ashraf posted on 4 June 2021
It’s easy to ‘have data’, but what should we do with it when we have it? Social media marketing data can be incredibly useful, here’s how you should make the best use of it. Social media data is important. You know this. However, just having the data alone isn’t enough, and you can only go […]
Social Media Marketers! Our survey is live
Sophie Beard posted on 2 June 2021
Calling all Social Media Marketers, we want to learn more about your role. Our global survey is now live and open to respondents. If you work, or have worked, in social media marketing we’re inviting you to share your experience. How does working in social media compare around the world? Our survey is going to […]
How do startups ‘do’ social media?
Sahail Ashraf posted on 26 May 2021
Startups need growth fast. It’s how they work. So it stands to reason that they’d be a good model for all brands to follow. Here’s what we found out. Startups are big news. More and more arrive every year and more and more make it big quicker than expected. A lot of this has to […]
Top tips for your social media reports
Sophie Beard posted on 24 May 2021
Social media reporting is a key part of your strategy and just as important as posting and interacting. Your reports tell the story of your work by providing an overview of activity and measurement against your KPIs. We understand that many marketers find reporting difficult, and are unsure what to include or how to approach […]
Who did it first? And does it matter?
Sahail Ashraf posted on 21 May 2021
Social media platforms are innovating all the time, but sometimes they also copy. The recent growth of Clubhouse, and it’s quick cloning by other companies, illustrates this perfectly. Is it a problem? Social media platforms are dynamic spaces, and the industry is competitive. Getting one step ahead of the competition is crucial for survival. So […]
How to improve your social media content
Sophie Beard posted on 17 May 2021
Social media experts are constantly looking to perfect their content and figure out what resonates the best with their audience. The answer will vary depending on the brand they’re working on, the industry they are in, as well as the platforms used and budget given. Throw in the ever changing algorithms and it can become […]
Should your brand start a podcast?
Sahail Ashraf posted on 14 May 2021
Podcasts are becoming more popular every day, and many brands are opting to produce regular podcast work. But are they worth doing? And how will your brand benefit? There are a million ways to build your brand online, and it can be very hard to see the wood for the trees at times. However, it […]
How to use LinkedIn Stories effectively
Sophie Beard posted on 12 May 2021
Have LinkedIn Stories taken off yet? If you’re considering using them, or already do, learn how to use them effectively LinkedIn Stories launched worldwide in October 2020 to “enable members and organizations to share images and short videos of their everyday moments, except in a more professional context.” The function lends itself to professionals who […]
Pew report shows state of social media in 2021
Sahail Ashraf posted on 7 May 2021
The Pew social media report is out, and it shows some interesting insights. Facebook is still popular, but young people seem to be sticking with certain platforms. The last twelve months have been very challenging in many different ways, but one area that has seen consistent growth online is social media. People needed to connect […]
European Super League, the social media reaction
Sophie Beard posted on 30 April 2021
On April 18th 2020, 12 of Europe’s biggest football teams announced they would be forming their own Super League. This was greeted with criticism from fans, football authorities and members of the UK government. So how did this affect their social media sentiment score? We’ve looked at the Facebook pages for six of the clubs, […]
#FreeCuthbert… legal spat turned marketing success?
Sophie Beard posted on 26 April 2021
Colingate has gripped marketers and the public alike. Aldi has turned a legal battle into a social media marketing campaign. We look into how they’ve done it, what impact it’s had on their social channels, and what else we can expect to see. M&S recently announced that they would be taking legal action against Aldi’s […]