Social Performance Measurement For Agencies
Social Media Strategy – Where to Begin?
Sahail Ashraf posted on 5 October 2021
Having a social media strategy is now absolutely essential. Here is how to get one up and running quickly. If you’re right at the very start of things and looking for guidance on how to get a social media marketing strategy underway, you’re in luck. We’ve put together a bit of a cheat sheet to […]
People in Focus: Joe Horton Glover
Sophie Beard posted on 1 October 2021
Welcome to People in Focus, our series of Q&A’s shining the spotlight on industry experts in social media. We’re delighted to announce Joe Horton Glover, Team Leader at Low&Behold, as our latest guest. You can read the full Q&A below, or download a PDF version here. Tell us a bit about your journey of working […]
Social Media Marketer’s Guide To Growing Your Online Presence
Sahail Ashraf posted on 16 September 2021
Social media marketing never stands still. Neither should you. Keep the following tips in mind to make sure your work grows and brings value. A social media marketer has a lot to do. But the biggest part of the job is making sure that growth happens. This means optimising your social media assets so that they […]
How to find new content ideas for your campaigns
Sahail Ashraf posted on 7 September 2021
It is hard to find new content ideas for your campaigns. Take out the stress by looking at the tips below. Creating content is a fun thing to do, at least for the first few weeks. And then you start to wonder where you can find more ideas from. Don’t worry, and take a look […]
People in Focus: Ben Warren
Team Locowise posted on 31 August 2021
Welcome to People in Focus, our series of Q&A’s shining the spotlight on industry experts in social media. We’re delighted to announce Ben Warren, Digital Marketing and Communications Executive at Somerset County Cricket Club, as our latest guest. You can read the full Q&A below, or download a PDF version here. 1. Tell us a […]
Social media predictions for the future of 2021
Sahail Ashraf posted on 18 August 2021
There’s still half a year to go, but we thought we would share some of our predictions around social media marketing in 2021. The rest of the marketing year looks pretty exciting, to say the least. Post-Covid, we can look forward to social media marketing becoming innovative and fun. At the same time, we can […]
Clubhouse is now available for all
Sahail Ashraf posted on 16 August 2021
Clubhouse was once invite-only. Now anyone can join in the fun. Is it worth it for brands? Clubhouse is one of those apps that was exclusive, but is now fully open for everyone. It’s the live meeting app that has been used by various people, some celebrities, and even brands. Think of it as a […]
Twitter is looking a little different
Sophie Beard posted on 13 August 2021
Twitter has made updates to its in-app design. The changes are designed to make Twitter “more accessible, unique, and focused on you and what you’re talking about.” Take a look at the changes you can expect to see when you next log on: A new font, Chirp, is now in use Western-language text now left […]
Planning your social content. Hints and tips
Sahail Ashraf posted on 11 August 2021
How do you plan your social media content? Try the following blueprint to get the most out of the process. Planning your social media content isn’t difficult, but it does require work. In this post we are going to look at some ideas and tips that should help you get the most out of the […]
TikTok Stories are coming
Sophie Beard posted on 9 August 2021
TikTok has confirmed testing of Stories is underway, and Matt Navarra has shared a look at how they’re expected to look: From Matt’s post we can see that, as with many similar formats from Instagram, Facebook, and LinkedIn, the TikTok Stories will be available for 24 hours. Users will be able to access Stories through […]
Online communities. What do they mean for your brand?
Sahail Ashraf posted on 6 August 2021
Online communities can be great ways to build up a feeling of belonging among your customers. They are also effective marketing machines. We take a look at why they are worth creating An online community is a great place to foster relationships with customers and other people important to your brand. If done right, you […]
People in Focus: Rebecca Pritchard
Team Locowise posted on 2 August 2021
Welcome to People in Focus, our series of Q&A’s shining the spotlight on industry experts in social media. We’re delighted to announce Rebecca Pritchard, Marketing Officer at Swansea University, as our latest guest. You can read the full Q&A below, or download a PDF version here. Tell us a bit about your journey of working […]
SOUNDMOJIS FOR MESSENGER
Sophie Beard posted on 30 July 2021
Messenger has announced the launch of Soundmojis. These are short audio clips represented by an emoji. Users can find the Soundmojis library, which will continue to be updated, within the chat menu. Facebook has provided the following look at how the feature works: Explaining their decision to give emojis a voice, Facebook says: “It’s a […]
Build your case: Social media reporting automation
Sophie Beard posted on 28 July 2021
Pitch the benefits of social media automation tools to streamline your reporting and free up more time to spend on high value work The role of a social media expert is vast. From content creation, scheduling, analysing data, compiling reports, the list goes on. Keeping each responsibility streamlined helps to free up more time to […]
Show your client how you’re achieving success
Sophie Beard posted on 26 July 2021
Choose the metrics that matter to show your clients how you’re reaching important KPIs When it comes to your monthly social media reporting it can be challenging to know where to begin to highlight your hard work. One question that keeps coming up when we speak to social media marketers is, how to decide which […]
How to make a big impact with a low budget
Sahail Ashraf posted on 23 July 2021
It shouldn’t cost the earth to make an impact on social media. And it doesn’t. We have three great ways to gain traction with social media marketing even if you don’t have the world’s biggest budget. Running social media marketing campaigns on a budget can seem tricky. You have a lot to achieve with a […]
Global Digital Report – July Statshot
Team Locowise posted on 21 July 2021
Locowise is a proud data partner of the Global Digital Reports, published by Datareportal in partnership with We Are Social and Hootsuite. The July Statshot Report is an essential read for anyone with an interest in the latest data, insights and trends for mobile, internet and social media use around the world. The report highlights […]
TIKTOK SHOUTOUTS
Sophie Beard posted on 21 July 2021
TikTok users can now pay for their favourite Creators to send them a Shoutout. The personalised video message is paid for using TikTok Coins. The Creator has three days to either accept or decline the invitation to send a Shoutout, followed by one week to create the clip and send it to the user’s inbox. […]
New to social media? Here’s the top buzzwords you’ll hear
Sahail Ashraf posted on 19 July 2021
If you have just started with social media marketing, you need to know the buzzwords that matter. We go through a list of essential buzzwords for 2021 and beyond. It’s not easy when you’re new. In social media marketing it’s even tougher, because it is one of those areas where nothing really seems to stay […]
Control your tweets
Sophie Beard posted on 14 July 2021
Twitter is working on providing users with more control over who tweets are shared with and who can mention you in a post, more details below. Sharing posts Users will be able share their tweets with selected audiences, as opposed to all of their followers. Twitter is working on providing a sub group of ‘Trusted […]