Social Performance Measurement For Agencies
How To Make Your Facebook Page Cover Photo A Key Part Of Your Marketing Awesomeness
Sahail Ashraf posted on 5 August 2016
Remember the last time you went to a party and made a ridiculously bad first impression? Wasn’t good, right? You felt nervous, ignored and generally a social outcast. It happens. Well just imagine if your brand had that poor quality first impression every day. How about every minute of the day? If your Facebook page […]
How To Master Your Social Media Marketing In Ten Hours Per Week
Sahail Ashraf posted on 3 August 2016
A recent study showed that a large portion of brands don’t have dedicated, full-time social media managers, but run their profiles in 10 hours or less per week. We like a challenge, and we don’t shy away from the big ones. We thought we would take a look at how you could do all your […]
5 Up-And-Coming Brands On Facebook And The Lessons We Can Learn From Them
Sahail Ashraf posted on 29 July 2016
Facebook is a funny old thing, and one of the funniest aspects of Facebook right now for brands is that even the most ‘up-and-coming’ brands are pretty much rocking it on the platform. The brands we are going to be looking at today are ‘up and coming’, but the fact is that they have huge […]
8 Surefire Ways To Ace Lead Generation On Social Media
Sahail Ashraf posted on 27 July 2016
Brands have come to a bit of a crossroads on social media. That crossroads came about mainly because the initial approach to social was firmly locked down into one area: brand amplification. Marketing on Facebook and Twitter seemed to be just that, a way to get your message across and hopefully use the platforms to […]
7 Metrics and Models New Social Media Managers Need To Know
Sahail Ashraf posted on 22 July 2016
New to social media? No problem. Check out this handy list of social media metrics and definitions. It should help you kickstart your optimisation, publishing and reporting with the help of Locowise version 3.0. “Great idea, but why are they going to care? What exactly do we want them to do?” The words of a […]
What Should I Include In My Social Media Monthly Report?
Sahail Ashraf posted on 20 July 2016
Social media reporting is a vital part of how your brand operates online. It helps when you are justifying spend to the boss, and showing value to clients. But with the incredible amount of value attached to social media, it is important that you know what to include in those reports. Data in itself is […]
Branded Content On Facebook: How Does It Work And What Does It Do?
Sahail Ashraf posted on 15 July 2016
Facebook seemingly knows no limits as it pushes its marketing potential for both brands and marketers. While everyone knows that using the platform makes sense if you represent a brand, there’s now a legit and very effective way to ensure that content is literally ‘on brand’. Facebook has enabled branded content. This is all about […]
How To Inject Some Spontaneous Content Into Your Social Media
Sahail Ashraf posted on 13 July 2016
Social media is meant to be quick and easy to digest. And when social media works on a spontaneous level, with stuff that just comes out of nowhere, it can cause the content to become (wait for it) viral. Viral content has been the Holy Grail for social media content creators for years, and being […]
6 Things I Wish I Knew When I Started My Facebook Page
Sahail Ashraf posted on 8 July 2016
Obviously, in most things with social media, it’s easy to make mistakes. But with one platform, in particular, the mistakes can be many. Facebook is a Big Shiny Object to many brands when they first see it. There seem to be so many exciting things to do, and the choices appear to be endless. It […]
How To Create Long Lasting Social Media Content
Sahail Ashraf posted on 6 July 2016
Content ain’t what it used to be. In the old days you could quite legitimately rely upon long written content, with a few keywords thrown in for good measure. With social media becoming very much a quick and visual channel though, that has all changed. Now, it is all about getting attention and keeping it, […]
How To Do A Quick Social Media Audit For Your Brand
Sahail Ashraf posted on 4 July 2016
So you have a ton of social media profiles for your brand and everything is starting to go pretty smoothly. Or so it seems. Niggling questions start to surface about the effectiveness of what you are doing. With so much going on, it’s all getting out of control. It’s time for a social media audit. […]
8 Old Fashioned Social Media Tactics You Need To Stop Using Now
Sahail Ashraf posted on 1 July 2016
Hey, you know what? Social media has changed a lot more than you might think. Okay, it’s not that different to what it was a couple of years ago, but it’s definitely fair to say that things were a little less complex two years ago. There were even some old-fashioned social media marketing practises that […]
7 Ideas To Spice Up Your Instagram Feed And Boost Engagement
Sahail Ashraf posted on 29 June 2016
Instagram still looks like a safe bet for most brands. With quick access and not much of a learning curve, it’s an easy platform to get involved in and to make progress with. When it comes to maintaining momentum, though, it can all become a little bit tricky. Choosing the right posts can be a […]
Euro 2016 Sponsor Campaigns: A Hard Fought Game For Brands In A League Of Their Own
Sahail Ashraf posted on 27 June 2016
National pride. It’s at an absolute peak as we head into the knockout stages of Euro 2016 in France. In our last sports post, we looked at some of the ways brands are reaching the back of the net with engaging coverage of this exciting sporting event. There are social media campaigns from official partners […]
Euro 2016 In Social Media: How Your Brand Can Reach The Back Of The Net
Sahail Ashraf posted on 13 June 2016
In this post, we consider the exciting social media opportunity universally synonymous between global sporting events and heightened analytical performance, and how you can prepare for it with optimised content underpinned by intelligent data science. In recent years, the always-on, real-time nature of social media content has naturally coincided with the evolution of the ‘big […]
How Brands Can Get A Head Start On Snapchat
Sahail Ashraf posted on 10 June 2016
Snapchat is one of those things that you either get or you don’t. When it first arrived, people were genuinely in quiet awe of it. Alongside that awe was plenty of confusion. How was it supposed to be used? You created what were essentially fleeting moments of communication and then watched helplessly as they disappeared, […]
Getting Started With Facebook Live: The Details You Need To Know
Sahail Ashraf posted on 8 June 2016
The technology isn’t new, but Facebook has recently pulled another update out of the bag that could well help it become top dog once again. Live streaming of video from your phone blew up when Periscope started to get popular, and it has become a staple for many of the brands that want that extra […]
12 Quick Tips To Become A Locowise Ninja
Sahail Ashraf posted on 6 June 2016
Locowise has gone through some significant changes recently. If you’re a regular user, you’re probably enjoying all that new goodness right now. But just in case you’re a little in the dark about how the new Locowise has blown up social media metrics (again), here are a few ways in which you can get up […]
7 Keys To A Successful Social Media Marketing Daily Routine
Sahail Ashraf posted on 2 June 2016
As a social media manager, you know how difficult it can be to measure your time. And the game keeps changing. Every day your routine can undergo some changes too. To maximise your social media presence it is often the case that social media managers need strict, specific daily routines. These routines can often be […]
The Beginner’s Guide To Social Media Chat Bots
Sahail Ashraf posted on 27 May 2016
There’s a famous film, a recent one, called Ex Machina. In it, a man meets an AI robot that looks suspiciously real and starts to form a relationship with him. The idea is that AI truly works if we cannot tell the difference. Want to know the slightly scary news? Most of us have been […]