Social Performance Measurement For Agencies
How To Become An Influencer Marketing Expert On Instagram
Sahail Ashraf posted on 17 October 2016
Yes, that’s right, influencer marketing is a thing on Instagram too. With influencer marketing being one of the most talked about strategies of the moment, it pays to know where you’re at with Instagram. It is a platform you can see massive ROI on with this technique. We’re going to take a look at the […]
Quick Wins To Help You Engage An Audience On Social Media
Sahail Ashraf posted on 14 October 2016
All brands know that social media can be a pretty lonely place unless you have an audience. And when it comes to making sure that you get ROI on all of that hard work on social, the audience has to be targeted and focused on you and your offering. And that’s before you even begin […]
Louise Delage: An Instagram Masterclass For Brands
Sahail Ashraf posted on 12 October 2016
Nothing on social media is ever easy. And it all takes a ton of work. These words may be universally accepted by most social media managers on the planet, but every now and then there is an exception to the rule. There’s always an example of a social media campaign that totally floats such concepts, […]
How To Launch Your Brand On Social Media Like A Pro
Sahail Ashraf posted on 10 October 2016
You know when they spend millions on building a ship, a big ocean liner, for example, and they launch it with a bottle of champagne and a huge fanfare? That’s what you should be doing with your brand on social media. Okay, the bottle of champagne may be pushing it a little, but the fanfare […]
3 Guaranteed Ways To Impress Your Social Media Clients
Sahail Ashraf posted on 5 October 2016
There’s nothing better than being clued up and ‘in the know’ when it comes to updating clients on the latest social media trends and techniques. Educating a client in need of guidance and best practices can feel great, especially if their confidence and results then visibly start to reach new heights in tandem. But, and […]
3 Social Media ‘Ifs And Buts’ You Could Be Wrongly Obsessing Over
Sahail Ashraf posted on 3 October 2016
Sometimes, just sometimes. The wrong metrics and indicators get attributed to strategic goals in social media marketing. Subsequently, incorrect and sometimes misguided explanations for not achieving these goals can become a particularly unshakable habit. Especially if you don’t curtail them quickly. The importance of a brand’s social media efforts resulting in tangible outcomes is widely […]
Facebook Offers For Brands: New And Improved?
Sahail Ashraf posted on 30 September 2016
Facebook may have lost a bit of its shine recently, but the one thing that people still appreciate in the world of marketing is the famous Offers service. Facebook Offers has been continuing to provide businesses with an effective way to target ads that build brand loyalty, and obviously sales. Facebook has recently brought out […]
What Twitter’s New Longer Tweets Mean For Social Content Managers
Sahail Ashraf posted on 26 September 2016
Are you a social media manager or responsible for producing Twitter content? Thanks to a welcome update to the native platform, your working life may have just become easier overnight. A tweak to tweet composition is about to make content planning a considerably less bumpy ride, and may even open a few doors for you. […]
How To Avoid The Big Hurdles Brands Face In Social Media
Sahail Ashraf posted on 19 September 2016
Social media is a big part of how brands market to an audience, so it’s vital that a brand gets it right. But unfortunately, it can also be incredibly difficult to get it right. Sometimes, it can even seem like there is nothing happening, despite your best efforts. Perhaps your brand and the team behind […]
Cold? Humourless? How To Create Relatable Social Media Content
Sahail Ashraf posted on 15 September 2016
If you put ten social media marketers or managers in a room right now and asked them what they wanted for Christmas, the answer would be ‘more engagement’. It’s the Holy Grail of social media marketing. And you can never get enough of it. Social media is about engagement, and unless it is a continual […]
How To Become A Trusted Extension Of Your Client’s Social Media Team
Sahail Ashraf posted on 13 September 2016
Many agency-side social media practitioners will at some stage face the challenge of maintaining the ‘invaluable source of insight’ persona. In this post, we’ll provide you with some guidance on how you may be able to strengthen a new or existing client relationship, by utilising specific features we’ve added to Locowise with collaborative client-agency teams […]
What Can Brands Learn From “Share a Coke and a Song” Campaign?
Sahail Ashraf posted on 8 September 2016
As social media becomes an even more crowded space and innovative ideas are harder to come by, we can rely on Coca-Cola to push the envelope that little bit further. The huge brand has been riding quite a wave in recent years, with large campaigns that reach out to the literal billions that drink its […]
6 Most Important Principles Of Social Media Management
Sahail Ashraf posted on 6 September 2016
If you’re a social media manager, you will probably recognise that you are currently working one of the hardest, most challenging jobs in marketing. The sheer depth to the tasks is immense, with so many different things to manage every day, and a ton of strategy based thinking alongside it. Getting it right is now […]
3 Steps To Upping Your Social Media Hashtag Reporting Game
Sahail Ashraf posted on 1 September 2016
You know you need to track them. You understand the value they add to campaigns. So why has reporting the success and adoption of social media hashtags become such a headache? In June 2014, the word ‘hashtag’ got added to the Oxford English Dictionary. An undeniable milestone for social media indeed, signifying the influence it […]
Instagram Stories: Should Brands Proceed With Caution?
Sahail Ashraf posted on 30 August 2016
Instagram is a major social media platform, but it suffers from engagement issues. To deal with these issues, it recently rolled out Instagram Stories, an attempt to get people (and brands) to use the service more. The whole thing is similar to Snapchat Stories, and Instagram photos and videos shared through Stories even have that […]
The Emoji Thing: A Guide For Brands
Sahail Ashraf posted on 24 August 2016
Sometimes it’s hard to imagine a world without emojis. The cute and instantly expressive icons have pretty much taken over the Internet, and have absolutely dominated messaging. This is because they are easy to use and understand, and they have that immediate impact. We have seen emojis really take off on social media. Locowise now […]
7 Digital Agencies That Are Transforming Social Media
Sahail Ashraf posted on 22 August 2016
Digital agencies are fast becoming a major factor in the growth of businesses. This is surpassing the simple sales factor, and becoming a situation where a digital agency can jump in and literally help to transform how a business makes its money. There are a few digital agencies that have risen to the very top […]
Should Your Brand Get Verified On Twitter
Sahail Ashraf posted on 19 August 2016
While social media is very much an open book, allowing everyone to get involved, there are still one or two little ‘clubs’ that have sprung up. These are a reason there are platforms that not everyone has access to. Perhaps the biggest and most frustrating one for brands until very recently was the Twitter’s ‘verified’ […]
5 Superb Examples Of Social Media Campaigns For Blockbuster Movies
Sahail Ashraf posted on 10 August 2016
Social media has found a very special place in the world of movies. It has kind of happened quickly. Movies ignored social to a large degree until relatively recently, with some campaigns effectively guaranteeing a movie’s success on release (or at least some kind of profit). Now, movies and social media have settled into a […]
Rio 2016: A Tricky Time For Brands On Social Media
Sahail Ashraf posted on 8 August 2016
The world’s TV screens and web feeds are full of action from the Rio Olympics. This means plenty of excitement and competition. What it probably doesn’t mean this time around is a corresponding glut of coverage by brands online. This is because unless you’re a sponsor (and this means being as big as Coca-Cola), there […]