Social Performance Measurement For Agencies
The Year 2016 On Twitter: A Review
Sahail Ashraf posted on 9 January 2017
What a year it has been for Twitter. There have been numerous changes on the platform, so many in fact that we have struggled to bring you a concise article on it. We’re going to choose some of the key events this year on Twitter, and we think you’ll find that they, together, illustrate just […]
How Victoria’s Secret Is Leading The Way On Snapchat
Sahail Ashraf posted on 4 January 2017
So, Victoria’s Secret. For a long time, this brand has enjoyed a little bit of mystery, an air of excitement. The lingerie brand that had true sophistication at the core. Then social media really began to take off, and the same thing that hit all retailers (visual heaven on social) applied to the lingerie giant. […]
How To Be A Brand That ‘Does Christmas’ On Social Media
Sahail Ashraf posted on 15 December 2016
So it’s that time of year again, a perfect excuse to put our feet up and enjoy some truly seasonal cheer. Having a holiday during the holiday season is essential of course. But if you’re a social media manager for a brand (or an agency with a client that has some definite social media presence), […]
The Silent Movie Era Returns On Social Media
Sahail Ashraf posted on 9 December 2016
Believe it or not, the silent movie has come back. It’s a big comeback too with the vast majority of content watched on key social media channels being viewed with the sound off. It works, and what’s more, it’s kind of becoming something that brands have to get good at. With attention spans now shorter […]
Four Caveats For Your New Social Media Client
Sahail Ashraf posted on 6 December 2016
With social media being such an exciting and shiny landscape, it’s easy for new clients to get carried away. As a social media agency, it’s important, obviously, to create a sense of excitement and vision. But at the same time, it’s vital to make sure that the new client is fully aware of the limitations […]
What Brands Can Learn From The First Ever Twitter Awards
Sahail Ashraf posted on 2 December 2016
It was bound to happen. One of the most powerful social media platforms around has decided that it deserves its own glitzy awards event. Twitter has just delivered its first set of winners of the Twitter Awards. These awards are centered around a few key aspects of what it takes to be successful and ground-breaking […]
The Five Social Media Emergencies Your Next Client Could Have
Sahail Ashraf posted on 30 November 2016
There’s nothing like landing a new big client, and social media agencies know this. But one of the biggest issues facing a social media agency when a new client shows up is the emergency work that often needs doing. If the client has spent years doing their own social media, chances are there are a […]
How And Why You Should Do A Snapchat Takeover
Sahail Ashraf posted on 28 November 2016
Let’s face it. Brands are having a tough time on social media right now. With the market saturated beyond any kind of prediction, it’s important that the brand focuses on techniques and strategies that bring quick and powerful reach and engagement. If this doesn’t happen, more time is wasted. Not to mention budget. New ideas […]
How To Create A Social Media Ambassador Project For Your Employees
Sahail Ashraf posted on 25 November 2016
You may not have noticed (we guess that you have) that social media organic reach is dwindling. It’s a problem. It’s not the only problem brands face on social, but one that will probably reflect the fact that social media is always changing. Things happen in cycles, so we reckon that as new platforms and […]
How To Get Started On Twitch: A Beginner’s Guide For Brands
Sahail Ashraf posted on 21 November 2016
We all know that social media has its share of juggernauts, of big names. Even someone completely detached from the industry knows what Facebook is, or Twitter. And as the last few years have shown us, for a newcomer to have an impact it often has to be considerably disruptive (like Snapchat) or incredibly slick […]
What To Do If Your Client Is Floundering On Social Media
Sahail Ashraf posted on 18 November 2016
If you’re an agency and you have a client who needs a little help, or a reboot on their social media work, it can be easy to feel overwhelmed. But it is at precisely this stage that you need to show professionalism and expertise. This is especially true if the client is really suffering online […]
What Should Brands Do About The Instagram Comment Moderation Tool?
Sahail Ashraf posted on 16 November 2016
Instagram is becoming more than just popular, and brands have been quick to jump on this particular train, with some excellent work completed by companies all over the world. But Instagram also has its ups and downs, and perhaps the best example of this is the move recently that the platform took to help with […]
Vine Is Dead. Should Brands Panic?
Sahail Ashraf posted on 11 November 2016
So Vine is dead. Twitter is closing it down. They won’t listen to users and they won’t listen to the media. The platform is for the scrapheap. All that remains now is to pick up the pieces. For all those Vine stars who became famous because they could cram meaningful content into a six second […]
Social Media Agency? Got A New Client? Here’s What To Do Next
Sahail Ashraf posted on 9 November 2016
Social media agencies have it tough, because one of the very first things they have to do when they have won a new client is develop a content strategy for them. Initially, it can seem pretty easy. What is the client doing, and is it working? But after a while it soon becomes clear that […]
How To Get Your Brand Launched On LinkedIn Company Pages
Sahail Ashraf posted on 4 November 2016
Okay, Linkedin may have this reputation for being uber professional and not a little stuck-up, but if you’re a brand, there is one aspect of the platform that you need to get your teeth stuck into. Creating a company page is simple, but making sure it does the job you want it to, and warrants […]
Six Steps To Successfully Launch Your Brand On Instagram
Sahail Ashraf posted on 2 November 2016
Instagram is a cinch to get started on but a bit of a hard nut to truly crack. Brands have a big hill to climb if they want to get the utmost out of the social media darling, but we’ve put together some quick tips that should make it a little easier for you to […]
5 Damaging Myths About Social Media Influencer Marketing
Sahail Ashraf posted on 31 October 2016
Influencers. We’ve known for a long time now that having a good connection with influencers is one of the very best ways to get your brand message amplified, and bring your brand into the limelight. We have also known (for a long time) that you can’t rush into it. But there are some other aspects […]
7 Steps To Successfully Launch A Twitter Profile
Sahail Ashraf posted on 28 October 2016
Twitter has long been accepted as one of the very best ways to quickly launch and grow an online brand. It is fast and fluid, and great fun too. If you haven’t yet set up a Twitter account for your brand, fear not. We have put together a quick and easy guide for you to […]
How Brands Can Do Great Customer Support On Twitter And Boost The Revenue
Sahail Ashraf posted on 24 October 2016
Everyone knows that when you get service with a smile, you’re more likely to recommend the providers of the service to your friends. Make me happy, and I’ll send more customers your way. This has always been the case in business, and it has become even more obvious as social media has steadily taken over […]
How To Get Your Brand To “Look” Right On Social Media
Sahail Ashraf posted on 21 October 2016
Social media can be a bit of a wasteland for brands unless a company actually stands out. If you’ve worked hard to create a brand that does a lot of good, and genuinely has its own voice, it can be dispiriting to find that your social media accounts seem soulless and flat. There is a […]