Social Performance Measurement For Agencies
How To Improve Your Organic Reach On Facebook And Twitter
Catherine Hayden posted on 29 March 2017
Ever wondered what percentage of people actually see your social media posts? The number, sadly, is probably very small – despite all your great work. Statistics suggest that very few of the people that follow you on Facebook and Twitter see what you post. Luckily, there is some good news. You can increase your reach […]
Can Brands Learn Anything About Social Media Marketing From Donald Trump?
Sahail Ashraf posted on 28 March 2017
Okay, we’re going to start this piece by declaring that we will not indulge in any political stuff. We are just here to look at Donald Trump. Perhaps the most divisive US president ever, and possibly the most controversial figure in the world right now. We thought we would look at a very interesting aspect […]
6 Quick Wins For Brands On Facebook Live
Sahail Ashraf posted on 27 March 2017
Facebook Live kind of exploded in recent weeks, with a huge amount of usage around the Christmas and New Years period. It isn’t a new platform, but people seemingly ‘discovered’ it and it’s now the place to be if you want to live stream anything. We know there are other options, but the service does […]
Instagram Inspo: Vodka, Dogs, And Drones
Catherine Hayden posted on 23 March 2017
The days of Instagram being synonymous with selfies and food pics are long over. With 600 monthly million users as of December 2016, the social network has enough clout to get big brands very much on board. At the same time, Instagram is still perfect for smaller brands who love its simplicity. Aside from its […]
How To Use New Ads In Instagram Stories
Catherine Hayden posted on 22 March 2017
Instagram recently rolled out ads in stories to all businesses. What does this mean for you? More reach and, potentially, far more engagement. Using the new feature is surprisingly easy and if you believe in the power of video content as much as we do, making space for them in your social media strategy right […]
Axe: A Perfect Example Of How To Do Influencer Marketing
Sahail Ashraf posted on 21 March 2017
While we have all heard about the mystical salesman who could ‘sell snow to Eskimos’, we probably feel that most marketing and sales are easy. Just jump on those social media platforms, be different, and watch the engagement. For many brands, this is not far from the truth, as long as professional campaigns are the […]
Social Media Sentiment: Everything You Need To Know
Catherine Hayden posted on 20 March 2017
Social media is a conversation like any other. Getting your point across is important, but unless you know how to listen you’re not communicating well. Gauging and analysing sentiment is the best way to make sure you’re hearing what your audience has to say and responding appropriately. Combining the data now available to social media […]
Should Your Client Be Using Snapchat?
Sahail Ashraf posted on 17 March 2017
Snapchat is arguably the most ‘teen friendly’ platform out there today, but that doesn’t necessarily mean it is doing well. In fact, the platform has had a few bumps in the road to face in the last few weeks. From a slightly muted IPO announcement to the discovery that the US doesn’t really care for […]
Isn’t It Time You Created Social Media Visuals That Get Engagement And Results?
Sahail Ashraf posted on 16 March 2017
On social media, there are many factors that influence a brand’s success or failure. With your clients, though, you don’t have much room for error. They want results, and they want measurable results. One thing that has remained true for a long time in social is the power of imagery. Getting imagery right on your […]
Is Facebook Like A Thing Of The Past?
Sahail Ashraf posted on 15 March 2017
Facebook has been around for a long time now, and has undergone a multitude of changes and updates. Since the early days when Facebook was nothing more than an amusing distraction, it has grown into a seriously powerful marketing tool. But for a long while, one of its most iconic features stayed put, and never […]
Is Pinterest Really A ‘Sleeping Giant’?
Catherine Hayden posted on 13 March 2017
Industry experts consider Pinterest a ‘sleeping giant’. The six-year-old virtual scrapbook is one of the world’s most valuable startups and it seems to be quietly growing and evolving. Last year, the company rolled out its biggest ever engineering and design overhaul. This year, Pinterest announced major improvements in its search algorithm. A third of US […]
YouTube Stunts That Killed (Try This At Home)
Catherine Hayden posted on 10 March 2017
Video marketing isn’t an option. It’s an essential. YouTube has enormous reach, a very broad demographic, and is the ultimate marketing channel for international brands. If you have the budget to create great video content, there’s no reason for a brand not to be on YouTube and use it to boost social media – and […]
Are The Chat Bots Taking Over The Social Media Customer Support Experience?
Sahail Ashraf posted on 9 March 2017
There is a lot of talk flying around at the moment regarding robots and how they are eventually going to steal everybody’s job. This may not happen (but we think something very close to it will), but one of the most obvious points of impact that bot technology is having in social media concerns the […]
Social Media And The Art Of War
Catherine Hayden posted on 8 March 2017
If ancient military strategist Sun Tzu had worked in social media, he would have owned. The Chinese author of the bestselling Art of War believed that espionage was the key to winning battles. In the world of digital marketing, this translates to competitive analysis – or, serious sleuthing. Know Thy Enemy ‘If you know the […]
New Social Stats You’ve Gotta Have
Catherine Hayden posted on 7 March 2017
It seems like 2017 has just started and the new research is already flooding in. Working in social media, information overload can get very real. Having to wade through pages of reports to find good stats doesn’t help. So we’ve taken the best of the latest research and put it all together in one place […]
Twitter Rolls Out New Customer Service DMs
Catherine Hayden posted on 6 March 2017
Twitter will soon let you put a name and a face to anyone dealing with customers online. T-Mobile USA is helping to trial the service but Evernote, Pizza Hut, Spotify, Air Tailor, Tesco, and a few other big brands are also on board. The Human Element Ian Cairns, Twitter’s customer service product lead, said in […]
Twitter Tells Brands How To Do Video
Sahail Ashraf posted on 3 March 2017
If there is any medium on social media that continues to dominate, it is video. Most brands are fully aware that if they want to establish any kind of meaningful presence they have to be creative with video. And with the advent of new tools every year, tools that make creating high quality videos quite […]
‘Be A Man, Man’: How To Create An Award-Winning Social Media Campaign
Catherine Hayden posted on 2 March 2017
Great content is always these three things: original, compelling, and shareable. The best social media teams get this right not only by being good at what they do, but also by making insights work hard for them. The Old Spice rebrand is the perfect case study in all of these things. Be (Really) Creative Consumers […]
Social Media Reporting: Make Sure Clients Know You’re Worth It
Catherine Hayden posted on 1 March 2017
Here’s a scary fact: 59% of entrepreneurs don’t believe social media is essential to their business. This comes from a survey published last year by an industry group called The Alternative Board (TAB). Social media managers, on the other hand, know how vital platforms like Facebook, Instagram, and Twitter are for getting brands out there. […]
The New York Times is On Snapchat – Are You?
Catherine Hayden posted on 28 February 2017
The New York Times has just announced a partnership with Snapchat. It’s parent company, Snap Inc, recently filed documents for a stock offering that could be worth $30 billion and, around the same time, released “Spectacles”, sought after sunglasses that record video clips to be uploaded directly to social media. What has made Snapchat so […]