Social Performance Measurement For Agencies
Venmo On Facebook: What’s Happening?
Sahail Ashraf posted on 5 May 2017
It’s been a great year so far for any brand that has worked to establish a strong presence on social media. But we still see brands that are breaking through in two spheres rather comfortably, and it’s not a trick that everyone can pull off. The two areas are social media and the offline presence […]
FTC Sends An Angry Letter About Product Endorsements. Celebrities And Instagram Targeted
Sahail Ashraf posted on 3 May 2017
You know what? Celebs have it so easy. They make a ton of money and then they make more money on top of that by selling products on their social media feeds. Okay, it may not be that simple, but something major just happened that may calm things down a little. People are genuinely worried […]
How To Build A Better, More Relevant Audience On Instagram
Sahail Ashraf posted on 28 April 2017
One of the golden rules of marketing is ‘make sure you’re talking to the right audience’. With a brand online, and on social media, this can sometimes turn out to be less than straightforward. Social media is capable of bringing a lot of people to your door, but this also means that some people can […]
The Value Of Paid Advertising (With A Dash Of Creativity) On Social
Sahail Ashraf posted on 27 April 2017
Paid advertising is as old as the hills. It has some excellent examples of good work but also some shocking examples of cynical attempts at ‘marketing’. This is because paid advertising, whether it is offline or online, has sometimes been viewed as ‘invasive’. It comes into your home via your TV set, or stares at […]
Facebook F8: Omni-Channel Analytics And Other Enhancements
Sahail Ashraf posted on 25 April 2017
The dust is settling after F8 and everyone now knows that the main topic of conversation for people walking out the doors was Facebook Spaces. The VR/AR mix is huge news and presents a whole host of exciting (and slightly worrying because Zuckerberg may well run the world one day) possibilities for the actual platform […]
More Bots And Facebook Spaces: What Social Agencies Need To Know From F8
Sahail Ashraf posted on 24 April 2017
Facebook has just about closed out its annual developer conference. It was glitzy, cool and all over the media because the media loves Facebook. The conference, named F8, has raised a few eyebrows due to the impression that not a whole lot of new stuff was shown off by Zuckerberg and friends. On top of […]
How To Bring Your Client Some Quick Wins On Instagram
Sahail Ashraf posted on 21 April 2017
Okay, here’s the deal. You have a brand new client and they’re wanting results on Instagram really quick. We’re talking yesterday. They’re social savvy too, so they know what does and doesn’t work. The clock’s ticking, and you need a set of quick wins that will bring value for the client and kudos for you. […]
Five Myths About Millennials Busted
Catherine Hayden posted on 20 April 2017
Millennials are a huge – but misunderstood – market. The ‘social media generation’ is outnumbering baby boomers in many countries, putting a lot of purchasing power up for grabs. According to Nielsen, they’re spending more than $65 billion a year in the US and influencing more than $1 trillion in total consumer spending there. But […]
Do You Need A Brand Refresh On Social Media?
Sahail Ashraf posted on 19 April 2017
If social media has told us anything about branding, it is that social media allows for a lot of fluidity. This basically means that any brand can literally change how it looks overnight across the various social platforms, and gain a refreshing look that can be used for seasonal events, special anniversaries and so on. […]
How Not To Fail In Social Media Marketing
Catherine Hayden posted on 13 April 2017
Ever wondered how some people seem to own everything they do on social? All of the answers you need are here. We’ve rounded up tips from three social media superstars, with practical ideas for applying them in your marketing. Dan Wieden – The Guy Who Does Not Fail Dan Wieden is an American advertising executive […]
How To Create Social Media Video Like You’re In Hollywood
Sahail Ashraf posted on 12 April 2017
We won’t waste time here talking about how important video is on social media. You know this, and you know it has been a major part of social for years now. But there is one aspect of video creation that any social media agency or brand could really learn from. And that’s Hollywood. Okay, your […]
Social Listening And How You Can (Effortlessly) Master It
Sahail Ashraf posted on 11 April 2017
There is a lot to be said for social listening. If you’re a digital agency you’re probably doing a lot of the below already. But it pays off to have a refresh. If your work has many of these aspects in place for clients, check they’re running smoothly. And if you’re slacking a little on […]
Propel Is A Shrewd Move From Pinterest And Extra Value For Brands
Sahail Ashraf posted on 10 April 2017
Who is Pinterest for? That’s easy. Pinterest is for everyone. It has become a very useful place for most people. Consumers love it because it allows them to show off their favourite things or holiday snaps. Businesses know that it has definite potential if they have a new product launch coming up. Pinterest makes it […]
Facebook’s Pace-Setters: Brands That Just Keep Getting It Right
Sahail Ashraf posted on 7 April 2017
If Facebook is still one of the best places to effectively market a brand, the brands that do it right on the platform are worth celebrating. And we have seen some stellar examples in recent times. The brands highlighted in this post have barely put a foot wrong over the last twelve to eighteen months, […]
Fashion Nova And The Beauty Of Social Media Influence
Sahail Ashraf posted on 6 April 2017
Fashion Nova is a fashion house. That probably won’t surprise you. The name is kind of a giveaway. What may be a little more than intriguing is the manner in which it has become a recognisable, trusted brand. We are all used to seeing a ‘hard-working guy or gal makes good’ story, but Fashion Nova […]
French Toast And How Tasty Is Forging Ahead With Social Video
Sahail Ashraf posted on 5 April 2017
If there is one thing that any digital agency will agree on, it’s that ‘breaking through the noise’ is a major concern in social media. There is so much good stuff out there (and all the good stuff that copies the good stuff), that it is a challenge to disrupt, to be different. But some […]
Multiple Images On Instagram Posts And Getting Them Right
Sahail Ashraf posted on 4 April 2017
Social media technology is infamous for being just one step ahead of the competition when it comes to marketing. There always seems to be a new tool or strategy to try, a new direction for agencies to go in. Instagram is no different, and with a new addition to its already attractive feature set, there […]
Make The Most Of The #Holidays In Social Media
Catherine Hayden posted on 3 April 2017
From important events like Women’s Day to silly ‘hashtag holidays’, there’s an occasion for just about everything on social media. While they’re not on traditional calendars, hashtag holidays are taken seriously online. Some create awareness around social and environmental issues, while others are just an excuse to have a laugh (and a good reason for […]
The Black And White Road Ahead For Guinness In Social Media
Sahail Ashraf posted on 31 March 2017
There aren’t that many brands that immediately bring to mind an iconic image. McDonald’s has the golden arches, for example, something most people in the world will have seen at least a few times in their lives. Nike has the ‘swoosh’, a logo that needs no words to convey the image of sport and athleticism […]
How To Measure Social Media ROI With Campaign Tracking In Three Steps
Catherine Hayden posted on 30 March 2017
Measuring the return on your social media investment isn’t optional. Making sure you demonstrate how your social media campaigns are contributing to an organisation’s broader business goals secures their buy-in. To do this, you need a firm grasp of social media ROI and to make sure you’re tracking campaigns as effectively as possible. We explain […]