Social Performance Measurement For Agencies
How To Use Social Media To Increase The Value Of A Customer Relationship
Sahail Ashraf posted on 23 June 2017
It takes around five times more money to find a new customer than it does to retain an existing one. And using social media to do this can often be easier than you think. The ease of use and the low cost involved in a number of social media actions means that you can put […]
What Are The Signs That Your Social Media Marketing Is Working? Industry Experts Weigh In
Sahail Ashraf posted on 21 June 2017
When it comes to your social media marketing, are you aware of whether or not it’s working? Do you know the signs to watch out for? You’ve spent the time planning the strategy and setting the goals. Now it’s time to turn your attention to the impact of your social media marketing. Here are signs […]
What Makes Content Go Viral? We Give You Insights From The Industry Experts
Sahail Ashraf posted on 20 June 2017
Viral content can be described as any piece of media that suddenly becomes an online sensation. We’ve all seen one, but the million dollar question is do we know how to create one. Creating content that travels virally is no easy task. Many would deem it impossible. Is this true? Eleven industry experts weigh in. […]
Peloton And The Beauty Of Video
Sahail Ashraf posted on 15 June 2017
Peloton is a brand that is (not) going places. Okay, excuse the opening sentence (it will make sense later), but it’s a company that has very much revolutionised the fitness industry, and we expect that there will be a hundred copycats by the time you finish this article. This is a good thing, obviously. But […]
Widening The Content Sphere: How 2 Brands Are Taking Left Turns In Their Social Media
Sahail Ashraf posted on 14 June 2017
There is a pretty good chance that your clients exist as part of a saturated market. The nature of the business is such that if someone is doing it and being successful, someone else will follow. That’s why it is difficult to craft a social media strategy that allows your client to both say they […]
Why You Need To Advertise On Instagram And Brands That Are Doing It Right
Sahail Ashraf posted on 13 June 2017
It is said that a picture says a thousand words. On Instagram, a picture speaks to millions. Instagram is a purely visual social platform and the platform’s popularity has soared in the past couple of years. It has over 700 million monthly users and out of all the social sites, Instagram’s audience is the most […]
Glossier And The Value Of Knowing Your Audience
Sahail Ashraf posted on 12 June 2017
For any agency that works on a client’s social media presence, it’s always great to have examples of how a brand can use a platform to truly dominate. Glossier hasn’t yet dominated the web, but the work that went into getting to where it is right now is nothing short of inspirational. A textbook example […]
A Day In The Life Of A Social Media Manager In The Beauty Industry
Sahail Ashraf posted on 9 June 2017
The beauty industry has taken over the social media world. Between 15 second tutorials on ‘how to get your brows on fleek’ to one hour live sessions on ‘how to master the perfect Saturday night look’ and with platforms like Instagram, it’s not a surprise that the makeup industry is performing better than ever on […]
Can Social Media Customer Service Prevent A PR Disaster?
Sahail Ashraf posted on 8 June 2017
You may have noticed it recently if you follow the news at all. Whether it’s world news or local news, you will have seen that the average person is now quite likely to pop up in a news report with their ‘reaction’ to an event. This is usually a tweet or Facebook post that a […]
3 Tips To Reinvigorate Your Brand’s Social Media Marketing Efforts
Sahail Ashraf posted on 7 June 2017
It’s a more common problem than you think, and it probably affects more brands than you think too. It’s that awful situation where a brand literally ‘gives up’ on social media. The ROI that their agency promised them has not materialised. Their social accounts are essentially dead ducks now. And their understanding of social has […]
How To Save Money On Facebook Ads (And Still Spend It)
Sahail Ashraf posted on 2 June 2017
Budget rules everything in social media. As an agency, it is also a frustrating aspect when it comes to ad spend. How much do you plough into a client campaign and how do you know if you’re going to get any results at all? Well, if you do your best work, you should find that […]
McDonald’s And The Rise Of Disruption In Social Media Marketing
Sahail Ashraf posted on 1 June 2017
It is a new thing still, but it’s growing in frequency and impact. Invading your personal space, or ‘interactive advertising’ as you might more prosaically refer to it, is on the rise. A recent example has seen McDonald’s do something that would, ten years ago, have been seen as both undoable and perhaps even a […]
Social Media Brand Focus: Krispy Kreme On Instagram
Sahail Ashraf posted on 31 May 2017
Some brands are just made for social media. You have your Coca Cola and your McDonald’s for example. These brands, iconic and established, seamlessly fit into the modern marketing model. Okay, their budgets are enormous and a lot of what goes on in the numerous accounts they have is developed by large creative teams with […]
Wendy’s In Social Media: An Ordinary Guy And The Most Retweeted Tweet Of All Time
Sahail Ashraf posted on 30 May 2017
There is ample evidence that tweets and updates can go viral. But it is still surprising to see how completely random and obviously not thought-through updates suddenly become huge. Some of them even become more famous and far-reaching than those that celebrities produce. Celebrities create great content, but nothing beats a normal guy or girl […]
Is Your Content Strategy Ready For The #Summer On Instagram?
Sahail Ashraf posted on 25 May 2017
Instagram is officially taking over the world. Okay, maybe it’s not, but it has now become a bit of a tradition to look to Instagram for all that is cool and hip in online social media marketing. And the brand itself is leading the charge. It will probably not have escaped your notice that we […]
The Rise Of The Everyday Social Media Influencer
Sahail Ashraf posted on 24 May 2017
L’oreal don’t have a bad business model. They create amazingly high quality cosmetic products and then sell them to a committed and appreciative audience. The market is also kind of locked for them. They have been doing it for years and their audience just laps it all up. However, L’oreal has recently pulled off a […]
Like It On Facebook But Earn It Too
Sahail Ashraf posted on 23 May 2017
There was something intrinsically cool about it first. The ‘Like’ that Facebook gave to the world was easy to recognise, universal (a thumbs up means the same in pretty much any language) and also very, very simple. In the heyday of Facebook (it is changing and will probably not be what it is now in […]
10 Tips To Help You Successfully Promote Your Blog Content On Social Media
Sahail Ashraf posted on 19 May 2017
You have an idea. You produce a great article and hit the publish button. Is that enough? The answer to that question is most definitely NO. It’s not enough to simply publish content and wait for the traffic to find it. You need to push it out and get the traffic coming in your direction. […]
Rebranding On Social? Here’s How To Make It Smoother
Sahail Ashraf posted on 12 May 2017
Sometimes digital agencies are called in and hired for a rebrand of an established company. This is even more common now, due to various factors that affect brands. These factors could include a repositioning of a brand, a need to develop a new image after a negative period, or a desire to develop a rebranded […]
A Day In The Life Of A Social Media Manager In The Travel Sector
Sahail Ashraf posted on 9 May 2017
Working on social media for the travel industry sounds exciting. For those of us who don’t work in the industry, we imagine the role to be quite glamourous. We picture travelling to far off places, tasting all the best eats, and enjoying the views from all the sites the land has to offer. After that, […]