Social Performance Measurement For Agencies
How To Say ‘No’ To A Client (And Why You Might Have To)
Sahail Ashraf posted on 24 November 2017
As a member of a digital agency, you’re part of a growing industry. It’s an exciting one too. But part of that growth can be problematic. The biggest and most enduring agencies are able to stay objective, and this is most obvious in the kind of clients they go after, and work with. Being able […]
The Top 5 Instagram Pages in USA
Sahail Ashraf posted on 22 November 2017
Read our updated blog post on the top 5 Instagram pages in the USA to follow, click here. Out of curiosity, have you ever wondered which are the top performing Instagram pages in the USA? We’ve had a look at these brands and have ranked them using our latest Leaderboard tool. And the results? Well… […]
Why And How You Should Switch Your Brand To Instagram Business Profile
Sahail Ashraf posted on 13 November 2017
Instagram has consistently proven to be a major tool for brands. There are a number of reasons for this. For a brand to really have a large amount of success though, it’s important that there is a clear understanding of what an Instagram Business Profile can do. Some brands still didn’t switch their Instagram presence […]
How To Explain What Content Marketing Is (And How It Works) To Your Agency’s Clients
Sahail Ashraf posted on 10 November 2017
If you have ever been in a situation where you have to present content marketing as a viable option for a client, you’ll know what it feels like to have to work out what it is you want to say. If you’re reading this post, there is a very high chance that you know what […]
New York Times Social Media Guidelines And How Agencies Can Survive In A Colder Environment
Sahail Ashraf posted on 6 November 2017
Quite a dramatic headline, don’t you think? There is a lot going on at the moment, and in recent months especially, the climate in social media has been under constant scrutiny in the press, and even the political sphere. We all know Donald Trump is the President of the USA, but people weren’t ready for […]
How To Collaborate With Other Brands In Content Marketing
Sahail Ashraf posted on 3 November 2017
No brand is an island, and when creating and developing social media marketing for a brand, it is possible to get help. Collaborative marketing has been on the rise in recent times, and that is because, primarily, people have realised that influencers can offer a lot of value to a brand. But putting influencer marketing […]
The One Question You Should Ask Every Time You Consider Using Hashtags In Your Brand’s Posts
Sahail Ashraf posted on 2 November 2017
Okay, hashtags are not a new invention, and we have all seen how they can be used to a brand’s advantage. We also know how hashtags can go horribly wrong (but this is not likely to happen to any digital agency that has done its homework). We thought that in this post, one of the […]
How To Begin Preparing Your Content For The Voice Search Era
Sahail Ashraf posted on 19 October 2017
Anyone who uses search on a computer or a mobile device knows how quickly (and often how intuitively) the process gets you where you want to go. The Internet, and search engines, were created to help people learn more, and do more. And above all, search engines have allowed us to find information at great […]
How To Reward A Social Media Influencer
Sahail Ashraf posted on 18 October 2017
Everyone knows the value a brand can see when influencer marketing becomes integral to how they operate. Get the right people involved and you have the chance to pull together a marketing juggernaut, evangelists who work hard and come complete with their own set of followers. It’s very much a big part of the social […]
What Can Your Brand Learn From Airlines On Social Media?
Sahail Ashraf posted on 17 October 2017
Airlines have always gone big in the marketing world. They have created huge TV and radio campaigns and dominated ads in cinemas too. With social media, and perhaps this is to be expected, airlines have been making a big impact. But there obviously have to be some front-runners and some approaches that work better than […]
How To Keep Hold Of Followers And Fans On Facebook
Sahail Ashraf posted on 16 October 2017
It is not that difficult to find followers on social media these days. There are a number of techniques and approaches that a brand can use. The trick is to get people who come to your pages to stick around, to engage and generally become life-long fans of your brand. And on Facebook it is […]
How To Make Sure Your Client’s Blog Is Still Relevant In 2017
Sahail Ashraf posted on 13 October 2017
The humble blog is now centuries old (or it perhaps seems that way anyway). It has not changed much apart from the time Google killed off thousands of blogs because they were basically spamming the internet. You can still build up a following and collect leads from the intelligent use of a blog. If your […]
How To Create Video Content That Even Mark Zuckerberg Will Like
Sahail Ashraf posted on 12 October 2017
Okay, who is the most influential and powerful person on social media these days? That’s right, Mr Zuckerberg. He is widely respected, and brutally honest about the state of social media. This is because he basically made it what it is today. And in addition to all of this, his personality also includes a huge […]
How You Can Avoid These Content Marketing Pitfalls
Sahail Ashraf posted on 11 October 2017
Content marketing is a big part of a brand and its presence online. If it is done right, it will enrich the audience’s experience and build authority and authenticity. But if all a brand has been doing is creating Facebook posts, there may be a need to start thinking seriously about how to make content […]
How To Stay ‘On’ During The ‘Off’ Season On Social Media
Sahail Ashraf posted on 5 October 2017
Not every brand has a ‘year round’ product or service. Sometimes brands have to focus on their biggest sales and success when their product is needed the most. Swimwear, for example, will have a much higher yield in the summer. Holidays in the sun get the best response from customers in the winter, when people […]
How To Create Unicorns For Your Social Media Channel
Sahail Ashraf posted on 4 October 2017
Starbucks is a busy brand. The feel and pace of a Starbucks coffee shop is pretty much replicated in the work it does online. And every now and then it pulls off the social media equivalent of a sugar rush. The most recent example of a rush was the Unicorn Frappucino, a campaign and product […]
How To Plan For A Successful Social Media Video Campaign
Sahail Ashraf posted on 3 October 2017
Video doesn’t need to be accidental. If your clients have video as part of their social media marketing work, it’s important that an agency knows how to squeeze more value out of the moving image. It is absolutely possible to use video to sell more. You just need to be aware of what happens when […]
How To Disrupt Social Media (With Lessons From The Experts)
Sahail Ashraf posted on 2 October 2017
Creating high quality content for a client can be one of the most exciting jobs in the world. Time everything right and get everything into place and you have the ROI you are aiming for. And as we all know, a great piece of content can really push a client way ahead of their competitors. […]
The Four Coolest Brand Pages On Facebook
Sahail Ashraf posted on 29 September 2017
A little while ago we looked at the hottest brands on Instagram. Now we are taking a similar in-depth look at Facebook. The hugely successful social media platform is a great place for brands to be. The top brands on the platform (including Facebook itself) are enjoying fantastic engagement. Bigger doesn’t necessarily mean better though. […]
How To Make Your Product More Instagramable
Sahail Ashraf posted on 26 September 2017
One of the most important aspects of Instagram that brands need to get right is the visual one. It is and always will be a visual platform with images and video ruling the roost as regards to the engagement. The only problem is, some brands find it difficult to pull together images or posts that […]