Social Performance Measurement For Agencies
10 Social Media Trailblazers
Sahail Ashraf posted on 18 January 2018
The world of social media is one where to emulate the success of a genius campaign is a huge effort. It’s a doable thing of course, it just takes time, and a clear view as to how the amazing social media campaign you are emulating can be scaled down or altered to fit your client’s […]
4 Things Brands Should Never Post On Social Media
Sahail Ashraf posted on 17 January 2018
Brands on social media have a particularly heavy responsibility in that they have to present a respectable face to the world. Social media is shareable, and people do not expect to see stuff that will go against their own principles. For this reason, brands entrust their social to quality digital agencies or their own in-house […]
How To Rescue A Client’s Dying Instagram Profile
Sahail Ashraf posted on 12 January 2018
Let’s say you have a client who has an Instagram profile. You’ve come into the game a little late because that account was there before you could get your hands on it. It isn’t doing too well and all the signs show that the account will soon be a liability rather than a shining example […]
How To Make Your Next Infographic A Super Effective Marketing Tool
Sahail Ashraf posted on 11 January 2018
Digital agencies produce infographics for one clear reason: accessibility. A good infographic piece of content is easy to understand and visually arresting. Sometimes though, you could have the perfect mix of information and persuasive text, only to be let down with the kind of visual work that harms rather than improves your chances of converting. […]
9 Useful Tools For The Digital Marketing Agency
Sahail Ashraf posted on 10 January 2018
No digital agency is an island, and that means using all the resources available to you to get the best possible results for your clients. Sometimes, this even means free stuff. With technology now becoming a thing we expect to change every year, there are plenty of apps and tools out there that can make […]
Best Practices For SEO In Your Content Marketing
Sahail Ashraf posted on 9 January 2018
What does SEO have to do with content marketing? It’s a question that you may find a client asking you. At first glance, it’s a perfectly reasonable question too. SEO has long been seen as part of what brands do to reach the top of Google. And it worked really well for a number of […]
How Not To Ruin Content Marketing For Your Clients
Sahail Ashraf posted on 8 January 2018
If you represent a brand online, you know how important it is to get things right. Every aspect of strategy counts in the long run because a brand has a presence that lasts. Mistakes are costly. They can be fixed, but often there is some lingering fallout that makes it incredibly difficult for the brand […]
How To Make Your Next Sales Presentation Rock
Sahail Ashraf posted on 4 January 2018
It’s not easy being part of a digital agency. A lot of the hard work is in the sales presentation as you reach out to possible new clients. And it’s kind of different for digital agencies too because a presentation to gain new business relies on a lot more than just numbers. Sure, data and […]
How To Avoid Losing Clients Through Bad Copy Editing
Sahail Ashraf posted on 2 January 2018
Editing can be an absolute nightmare, and it can be a deal-breaker. Your agency’s prospects will check out your website, and your previous work if they are intending to discuss a project with you. And if they see that you’re making spelling errors, or grammatical errors, they will see you as sloppy. Good agencies don’t […]
6 Digital Marketing Trends That Will Die In 2018
Sahail Ashraf posted on 29 December 2017
Digital marketing is not as fickle as it used to be, but it still has its moments. In 2018, there are already clear changes coming, and that means that some of the ‘ways’ agencies are used to doing things could be disappearing. We think some of the trends we have been used to are on […]
6 Last Minute Ways To Get Ready For Christmas On Social Media
Sahail Ashraf posted on 22 December 2017
Being ready for Christmas on social media is quite easy as long as you keep a few guiding principles in mind. It requires preparation, even if everything is happening ‘last minute’. It’s the perfect time of year to celebrate the brand and its achievements, and that concept of celebration should inform all that you do […]
Locowise Presents: The Drilldown
Team Locowise posted on 19 December 2017
We recently launched a new web series, which will bring you social media news and highlights at Locowise HQ. Check out the latest episode of The Drilldown below – you may have noticed we’ve gone all festive! This month, discover key social media trends of 2017, plus some news to look forward to in the […]
2017 In Content Marketing: What Have We Learned?
Sahail Ashraf posted on 18 December 2017
It’s been an incredible year for content marketing. In one respect, it’s been a dangerous year in that content is changing so quickly that some brands just can’t keep up. The year has also seen the supersonic growth of video. So much so that brands who don’t use video correctly soon find themselves losing traction. […]
Your Brand’s Social Media Content Calendar Template For 2018
Sahail Ashraf posted on 14 December 2017
2018 will be a bumper year for brands on social media, simply due to the pace of change in the space they operate in. At the same time, there are plenty of events and growth opportunities for them to latch onto as well. Here is the Locowise Social Media Content Calendar for the year 2018. […]
5 Trends That Will Shape Content Marketing In 2018
Sahail Ashraf posted on 12 December 2017
2018 will be a banner year for content marketing. There are a few developments coming up that will make the industry literally look different. With consumers becoming savvy and more informed, agencies will need to dig deep into their ideas bank to continue to stay relevant with clients. We’ve got your back on this one, […]
The Best Hotels And Resorts In Social Media
Sahail Ashraf posted on 11 December 2017
The accommodation and travel industry is a complex one. Brands in this particular field are constantly innovating, and often create content marketing and social media campaigns that win awards. It’s a fast-growing market too, with entrepreneurs choosing to develop businesses that provide flights, accommodation and other services to help the traveller enjoy their experience. Looking […]
The Top UK Lifestyle Brands On Instagram
Sahail Ashraf posted on 6 December 2017
Lifestyle brands are big business, and this is often reflected in the social media accounts that they run. From cookery to exercise, social media has allowed numerous brands to develop and set up their ‘shop’ online. In the Locowise Leaderboard, we focused on the largest lifestyle brands that have Instagram accounts in the UK and […]
The Ultimate Business Guide For Using Social Media Marketing In 2018
Sahail Ashraf posted on 5 December 2017
As we sit, just weeks away from the New Year, it is becoming increasingly apparent that social media for businesses is going to experience plenty of change in 2018. Nothing will go away (including Facebook) but changes will happen. The best thing we could do as a gift from us to you as the year […]
How Written Content Is Still Relevant On Social Media
Sahail Ashraf posted on 29 November 2017
If you are involved, in any way, with social media and branding, you will be fully aware of the pressures that writers are under right now. Okay, they may not be showing it, but they are expecting something big to happen to written content. When social media channels start to ask for more video, and […]
How The British Music Industry Uses Instagram And Facebook
Sahail Ashraf posted on 27 November 2017
As any brand is aware, there are a few factors in social media work that prove the value of that work. For example, engagement means that your audience is clicking on and joining in your conversation, and interacting. This is different to audience size or reach. Reach is the size of your audience that has […]