Social Performance Measurement For Agencies
So How Did It Go On Instagram In February?
Sahail Ashraf posted on 28 March 2018
February means Spring is starting to arrive, but how did the month on Instagram compare to January? Let’s take a look at our Instagram growth and engagement. We’ve introduced a new grade card feature. We use our own judgement for three categories of metrics: growth, engagement and post types. The three areas are graded and […]
Facebook Reach Down But Engagement Up As The New Algorithm Kicks In
Sahail Ashraf posted on 26 March 2018
A report on Facebook growth and engagement for brands in February 2018. Before we dive into what happened on Facebook in February 2018, let’s, as always, crunch the numbers a little. We’ve introduced a new grade card feature. We use our own judgement for three categories of metrics: reach, growth and engagement. The three areas […]
The Essential Template For A Social Media Report
Sahail Ashraf posted on 7 March 2018
If there’s one aspect of working on social media accounts for brands that can cause a bit of a headache it’s the reporting stage. This is where you get to show your clients what you have achieved, what didn’t go so well, and what you intend to do next month (most social media reporting is […]
10 GIFs All Digital Marketing Agency Employees Will Understand
Sahail Ashraf posted on 5 March 2018
Like most people, we like to look at the funny side of things every now and then. And one of the best ways to do that is through a GIF. There aren’t that many GIFs in the world that are dedicated to digital marketing, but there are plenty that cover the emotions, stresses and funny […]
Locowise presents: The Drilldown Episode 4
Team Locowise posted on 1 March 2018
In the fourth episode of The Drilldown, we talk about the latest news on Instagram that may have excited many social media marketers! We also share some valuable insights from the Global Digital Report for 2018 – a complete review of digital, social, and mobile around the globe. Check out the full report here. Watch […]
How To Use Purchase Intent Drivers To Convert A Social Media Audience
Sahail Ashraf posted on 28 February 2018
We know social media is fun and exciting, and it’s a big part of what you do. But if you’re not seeing a rise in conversions of audiences to customers you’re doing something wrong. Don’t worry though. If you try out the following points, you should find that your clients see real ROI. Adopt these, […]
18 Lessons From Facebook’s Private Webinar On The News Feed Algorithm
Sahail Ashraf posted on 23 February 2018
While millions of people around the world wailed and gnashed their teeth over the recent Facebook news feed changes (okay, maybe we’re being a little dramatic there), Facebook got down to business. It recently held a closed-door webinar about the newsfeed, and what the priorities for publishers would be. Needless to say, the webinar threw […]
So What The Hell Just Happened? (Facebook January 2018 Edition)
Sahail Ashraf posted on 22 February 2018
Before we dive into what happened on Facebook in January 2018, let’s as always crunch the numbers a little. We’ve introduced a new grade card feature. We use our own judgement for three categories of metrics: reach, growth and engagement. The three areas are graded and then the platform receives a final, aggregate grade too. […]
So What The Hell Just Happened? (Instagram January 2018 Edition)
Sahail Ashraf posted on 19 February 2018
Before we jump into Instagram and what happened to it in January, we thought we’d do the usual and go through our stats and figures on the platform. We’ve also introduced a new grade card approach, which should help you and your clients see how it’s improving (or not) as a platform. Let’s get started […]
10 Things About Content Marketing That Your Clients Need To Know
Sahail Ashraf posted on 14 February 2018
Content marketing has really taken off in the past couple of years. It was already a formidable force online, but now it has become something that pretty much every brand has to be aware of. And you’ll find that your clients will need to be in the game too. It’s going to get bigger. We’ve […]
How To Master Instagram Contests In Seven Easy Steps
Sahail Ashraf posted on 13 February 2018
Instagram is useful, and for some brands it is working miracles. It’s easy to get involved with, and the sheer quality of the platform almost forces brands to tell their best stories. As long as you’ve mastered visual marketing, you’re fine. But Instagram contests are still an enigma to some brands. These easy to set […]
How Alexa Could Be Your Next Content Marketing Channel
Sahail Ashraf posted on 12 February 2018
Content marketing goes through numerous changes, but the biggest shifts occur when technology changes too. Think about voice search (which is going from strength to strength) and you’ll understand that these major shifts are exciting and obviously pointing the way forward. What brands (and your clients) probably aren’t completely aware of is the potential of […]
5 Deal Breaker Questions Your Clients Will Ask You (And The Answers)
Sahail Ashraf posted on 7 February 2018
Digital agencies thrive on their clients. Getting those clients takes a lot of hard work though, and when you’ve finally got the meeting, you have to be careful not to blow it in the first few minutes. Take a look at the following questions that any prospective client is going to ask you. And then […]
How To Know If Your Clients Should Use Medium Or Their Own Blog
Sahail Ashraf posted on 6 February 2018
Your clients most likely have a blog. If they don’t, it certainly wouldn’t harm them to have one. The blog is the original ‘social media’ after all. But you may have heard of Medium, which is a blog platform that is taking the Internet by storm. The interesting thing about Medium is that it is […]
7 Things Best Brands Will Do Differently On Social Media In 2018
Sahail Ashraf posted on 31 January 2018
It’s always good to look to the future. You can predict what may happen, or you can hide your head in the sand a little and just hope to carry on with what you’re doing (whether it’s working or not). We thought we’d take a look at things a good and successful brand will be […]
Which UK Finance Brands Are Bossing User Sentiment On Facebook?
Sahail Ashraf posted on 26 January 2018
January can be a hectic time for banks, building societies and insurers all promoting a variety of financial products, a big part of this is also providing a great service to existing customers. In this study we’ll look at the UK finance brands who are really keeping their audience happy on Facebook during this key […]
The Top Performing Beverage Brands On Twitter
Sahail Ashraf posted on 25 January 2018
Today we will have a look at the top performing Twitter pages on Locowise Brand Leaderboard with a particular focus on the beverage industry. Personally, when I think of popular beverages known not only in the USA but worldwide, brands like Coca-Cola, Pepsi, Red Bull come to mind, right? And I am not entirely wrong […]
Instagram’s 2017 Year In Review: What Marketers Need To Know
Sahail Ashraf posted on 24 January 2018
Hello to everyone, and we hope you’re having an awesome 2018 so far. In this post, we’re going to take our regular look at Instagram and the numbers behind it. The insights we gather every month are the best way to show you how to make your client’s Instagram accounts even more successful. So take […]
Facebook’s 2017 Year In Review: What Marketers Need To Know
Sahail Ashraf posted on 23 January 2018
Facebook is always a platform that confounds expectations. Every month we take a look at Facebook and its performance for the month prior. The insights we dig up are great ways to enhance the service you’re offering to clients. Growth And Engagement In December Facebook page fan growth in December 2017 was at 0.09%. Post […]
4 Bad Habits You Should Stop To Become A More Successful Marketer
Sahail Ashraf posted on 19 January 2018
It is very easy to slip into bad habits if you are involved in digital marketing. This is because it is such a dynamic and vibrant arena, you can feel like you’re the centre of attention (see our first point below). These bad habits can also go unchecked because of that dynamism and speed. However, […]