Social Performance Measurement For Agencies
IGTV: Coming To A Feed Near You
Sahail Ashraf posted on 14 May 2019
Instagram TV (IGTV) was never a bad idea. It was simply an idea that made sense initially, but very quickly found itself reliant on user numbers. Without millions of users, it is threatening to go the same way as other failed platforms. It needs people to visit it and engage with it. That is where […]
Facebook Wants To Take Privacy Further
Sahail Ashraf posted on 7 May 2019
If there’s one issue that Facebook has struggled with in recent months it’s privacy. The Cambridge Analytica scandal broke last year and caused a huge headache for Mark Zuckerberg’s company. Since that difficult period, Zuckerberg has been constantly reassuring users that his platform is safe and their data is secure. Facebook has introduced a slew […]
Is TikTok The Next Big Thing In Social
Sahail Ashraf posted on 30 April 2019
If there is one thing we can say about social media and marketing, it’s that it has a very transient nature. While there are a few big platforms that pretty much work for everyone (Facebook, Instagram), the number of platforms that appear and then quickly disappear is often quite alarming. Because there are just a […]
Facebook Marketing: What To Avoid In 2019
Sahail Ashraf posted on 23 April 2019
Facebook marketing used to be simple. It really did. Budgets were easier to manage, and at one point it was possible to build a brand on Facebook by simply using organic reach. That’s right, you didn’t really have to spend money back in the day, unbelievable as that may seem now. In 2019, the stakes […]
Facebook Shuts Down
Sahail Ashraf posted on 16 April 2019
When Facebook isn’t working, people notice and they become annoyed. The same goes for Instagram, so when both platforms were down in March there was a huge outcry. It all happened on March 13th, and it meant that, while the Facebook and Instagram apps could be opened, some of the key features in the apps […]
Is Facebook Watch a Viable Option for Marketers?
Sahail Ashraf posted on 9 April 2019
Facebook continues to innovate with its lineup of apps and user options, and February was no different. It may have escaped your attention, but Facebook has been busy building its own TV channel. But to understand how it actually works, it’s probably best not to see it as a TV channel. As part of its […]
What We Can Learn From Virgin Holidays Trending Travel Guides
Sahail Ashraf posted on 2 April 2019
Virgin Holidays may well have just become one of the most innovative holiday companies around, thanks to a brand new venture that has been built upon the success and the integrity of social media. The brand has created a platform for curated holiday recommendations. It seems that the platform will rely heavily on social media […]
What’s the story Morning Glory?
Sahail Ashraf posted on 27 March 2019
Instagram Stories could well have been a complete disaster. But it wasn’t, and it’s turned out to be a major part of what is happening right now on social media. In fact, the case for taking on Instagram Stories as part of your marketing efforts is now stronger than ever. We’ll take a quick look […]
Global Digital Overview 2019 & What It Tells Us
Sahail Ashraf posted on 19 March 2019
The Digital 2019 Reports are out, and as always, the reports bring a wealth of information for brands. There is some incredibly interesting stuff within the reports. In fact, if you wanted to read them all, you’d have to sit down with a strong coffee and plenty of time to spare. We know you might […]
How To Master Hashtags On Instagram For Your Brand
Sahail Ashraf posted on 12 March 2019
Instagram has made a name for itself in recent months, and a big part of that brand-building has centered upon the ability to use it for influence. Influencers love the platform, it is all they need to build up an online profile that will make them money. It’s bright, fun and very visual. One aspect […]
Shopping On Social Is Boosting e-Commerce
Sahail Ashraf posted on 5 March 2019
Social media and shopping became bedfellows right at the very start. As soon as brands realised that people would search social media for stuff to buy (which was probably about five minutes after Facebook went live) the landscape became one that was worth advertising to. However, shopping on social has the scope to become even […]
All Is Revealed: Global Digital Review 2019
Sahail Ashraf posted on 28 February 2019
For the second year in a row, we’re proud to have partnered up with some key industry voices in the Digital 2019 Reports. The report has gathered a wealth of information featuring incredibly useful data about digital habits worldwide. For now, we wanted to share with you some vital takeaways, but do look out for […]
5 Essential Points To Include In Your Social Media Report
Sahail Ashraf posted on 26 February 2019
Social Media Reporting is now easier than ever. The wealth of data and insights you can provide in your reporting makes for useful and proactive information. There are still areas in reporting that some social media managers and agencies are not reporting on though. And we think these areas are as crucial now as they […]
Customer Service On Social: Brands Who Have Raised The Bar
Sahail Ashraf posted on 19 February 2019
Customer service is actually very easy to do badly. Try ignoring your customers for a week and see how that one plays out. However, we have seen some excellent examples of high-quality customer service in recent times. These examples generally make life easier for customers. Morton’s This brand does a great steak, and they’re well […]
Instagram For Business: How To Increase Your Page Engagement
Sahail Ashraf posted on 5 February 2019
Instagram keeps making everyone feel warm and fuzzy inside. The poster child of social media, it can seemingly do no wrong. And don’t worry, we’re not going to say it has done anything wrong. It has, however, been a little problematic for some businesses, who find building engagement on the platform tricky. It’s a such […]
Is Snapchat The Voice for Teens?
Sahail Ashraf posted on 29 January 2019
There is one goldmine demographic that the vast majority of brands want to get their hands on. But it also happens to be the demographic that is the most fickle, and the hardest to understand. Young people and teenagers, in particular, have helped social media become what it is today. They helped to shape Facebook, […]
The Future Of Content Marketing
Sahail Ashraf posted on 22 January 2019
For quite a long time now, certain parts of the media have been declaring that content marketing has run out of steam. That it’s dead. It isn’t of course. However, it’s important to remember that it does have a lot of work to do over the next few years if it’s to maintain its illustrious […]
Social Media Trends To Look Out For In 2019
Sahail Ashraf posted on 15 January 2019
As 2018 has now drawn to a close, it’s time to think of the coming year. In social media, the landscape is always changing, so you’re probably ready for a ton of new stuff in 2019. Things are shaping up well, and it looks like business is going to become even more exciting on social […]
Instagram Year in Review 2018
Sahail Ashraf posted on 8 January 2019
It has certainly been an interesting year for Instagram, and it has been marked by the biggest surge in Influencer involvement ever. It’s arguable that Instagram is responsible for the current explosion of Influencers because it has become the perfect home for attractive images that sell and market visual products. The year hasn’t all been […]
Facebook Year in Review 2018
Sahail Ashraf posted on 2 January 2019
Of course, we could say that Facebook had another successful year with no dramas or upsets. But then we would be ignoring the biggest international news story of the first quarter of 2018. Cambridge Analytica had the potential to sink Facebook. There is no other way of looking at it. If Facebook had not responded […]