Social Performance Measurement For Agencies
Promoting Alcohol On Social Stirs Conversation
Sahail Ashraf posted on 9 June 2020
Advertising has always had a bad rep. Even when it is done extraordinarily well, with creative flair and intelligence, it is often seen as one of the ‘dark sciences’. And in recent times, it has become even more distrusted. Perhaps the biggest problem right now is the proliferation of alcohol advertising in the one space […]
Linkedin To Launch Linkedin Stories
Sahail Ashraf posted on 2 June 2020
LinkedIn has had a very interesting journey over the last few years. It has changed from being a professional and slightly dry network to a more open and friendly place where people can relax and have a little more fun. It isn’t quite Tik Tok as regards levels of fun, but it has definitely become […]
Community Management In The Times Of An Epidemic
Sahail Ashraf posted on 26 May 2020
As soon as COVID-19 began to take hold and countries began to take emergency measures to protect lives, brands started to look at how best to serve their customers during the crisis. It became clear that business was going to have to change on a massive level as people struggled to stay safe and follow […]
What Are We Going To See On Social In 2020?
Sahail Ashraf posted on 24 March 2020
As we come to the end of another year we start to think about what lies ahead. Social media marketing is a very changeable thing, and new developments can seemingly come out of nowhere and change how we work with the audiences we have. We thought it would be a good idea to take a […]
How Social Media Helps You Shop
Sahail Ashraf posted on 17 March 2020
We all know there can be huge frustrations with shopping in the real world. There are queues, stress, and the constant annoyance of items not being in stock. Then there is buying online, which has non-immediate gratification as the only drawback (although many things can now be bought instantly). Sometimes it is hard to understand […]
What Does Influencer Marketing Look Like In 2020
Sahail Ashraf posted on 10 March 2020
If anyone is even remotely interested or engaged with social media, they will know what Influencer Marketing is. The rise of the Influencer can probably be attributed to two platforms, YouTube and Instagram. When people started to gain fame and interest on these platforms, and their audiences would regularly turn up to see what they […]
Instagram Stories What’s The Latest?
Sahail Ashraf posted on 3 March 2020
Instagram has just launched what many industry-watchers suspected it would, a new feature on Stories that simply allows for more versatility in the images included with a Story. To make this clear, Instagram has allowed for a new ‘collage’ style look to a post on Stories, so multiple photos can be included without the need […]
Facebook Launches New Video And Photo Transfer Tool
Sahail Ashraf posted on 25 February 2020
If you ask anyone which social media platform has had the most problems with data in recent years, Facebook would most likely be the first one they name. The tech giant faced a very public backlash (and possible legal action) a while ago with the Cambridge Analytica issue. Since then it has been pitching itself […]
2019 Round Up! Social Best And Worst Last Year
Sahail Ashraf posted on 18 February 2020
While 2019 may have been a terribly tumultuous year for politics, social media marketing hasn’t fared too well either. The year saw many things happen on social, and not all of it was pleasant or positive. We thought we would take a look at some of the biggest highs and lows on social media in […]
When is a filter too much?
Sahail Ashraf posted on 21 January 2020
Instagram is incredibly popular, and there is a reason for that. It’s quick, incredibly visual user experience places it head and shoulders above other photo-sharing apps. However, that ease of use and general popularity may well have caused a few extra problems that Facebook (owner of Instagram) would do well to try and avoid moving […]
LinkedIn Takes Its Targeting Up A Notch
Sahail Ashraf posted on 14 January 2020
If there is one social media platform that is exclusively business-to-business in it’s approach and ethos it has to be LinkedIn. This platform has consistently made clear that it is the home for professionals on social media. It has to be said that LinkedIn’s thorough approach to this ethos has kept it going for many […]
Twitter reveals coming soon platform features
Sahail Ashraf posted on 7 January 2020
Twitter is a remarkable thing. Marketers regularly attest to the fact that it isn’t necessarily the one platform that is the best for them. At the same time, it’s a ridiculously simple and easy to access platform. For any brand with an ability to use it properly, it can be a powerful tool. So it’s […]
Instagram Launches Threads In Latest Attempt To Bring Down Snapchat
Sahail Ashraf posted on 31 December 2019
Facebook has lots of money. It probably has more money to burn than any other online entity, which means it is allowed to make mistakes. Mistakes can be costly, but when you have the kind of money Facebook has, that’s just par for the course. Facebook owns Instagram, and it has just released a completely […]
Social Media Round Up: November 2019
Sahail Ashraf posted on 17 December 2019
Every month we take a good long look at social media marketing news. There is always something worthy of being aware of. This month is no different, and we start off the round up with news about one of the most frustrating platforms out there right now. TikTok gets a lot bigger Tik Tok has […]
Twitter testing feature that suggests who you should unfollow
Sahail Ashraf posted on 3 December 2019
Twitter is fast and responsive. It has a number of different uses that has made it one of the most popular social media platforms around. It also got itself firmly into the spotlight recently, when it owned up to the fact that it had a ton of bots and fake accounts. This scared everyone who […]
Facebook launches Facebook Dating
Sahail Ashraf posted on 26 November 2019
Well, just in case you were ever in any doubt over the mighty Facebook and it’s plans to rule the world, it looks like Facebook dating is now a real thing. It has been tested extensively for months, and is now available in select countries. It is, of course, expected to change the world of […]
BREXIT: How social users have engaged
Sahail Ashraf posted on 19 November 2019
When you think of Brexit and social media, it makes perfect sense that the two should be very close. The political issue has divided communities, and brought some people together. Social media is the best definition of ‘community’ online. So when Brexit really started to dominate the national conversation it was easy to spot the […]
Can Spotify Save Snapchat?
Sahail Ashraf posted on 12 November 2019
If we have learnt anything in social media marketing, it’s that if you stop moving, you die. Innovation and integration are the key areas in which a social media platform has to operate in, on a regular basis. Basically, if you’re not changing or adding on extras every few months, you’re not relevant. This brings […]
LinkedIn Lose On Lead Gen Appeal
Sahail Ashraf posted on 5 November 2019
For some months now, LinkedIn has been sitting and watching as its data is mined by people. They are mining because it gives valuable information to both employers and marketers. Some people are paying for the lists too. The problem It was viewed as being unfair that outside companies could storm into LinkedIn and harvest […]
Facebook Trials New Ad Format!
Sahail Ashraf posted on 29 October 2019
We cannot really fault Facebook for the way it has managed to make E-commerce something that is easy to do. Finding things in your feeds that Facebook thought you might like is pretty snazzy stuff. And it’s worked well so far. Times change though, and as a testament to the huge power that Facebook wields […]