Social Performance Measurement For Agencies
FTC Sends An Angry Letter About Product Endorsements. Celebrities And Instagram Targeted
Sahail Ashraf posted on 3 May 2017
You know what? Celebs have it so easy. They make a ton of money and then they make more money on top of that by selling products on their social media feeds. Okay, it may not be that simple, but something major just happened that may calm things down a little. People are genuinely worried […]
How To Build A Better, More Relevant Audience On Instagram
Sahail Ashraf posted on 28 April 2017
One of the golden rules of marketing is ‘make sure you’re talking to the right audience’. With a brand online, and on social media, this can sometimes turn out to be less than straightforward. Social media is capable of bringing a lot of people to your door, but this also means that some people can […]
How To Bring Your Client Some Quick Wins On Instagram
Sahail Ashraf posted on 21 April 2017
Okay, here’s the deal. You have a brand new client and they’re wanting results on Instagram really quick. We’re talking yesterday. They’re social savvy too, so they know what does and doesn’t work. The clock’s ticking, and you need a set of quick wins that will bring value for the client and kudos for you. […]
Social Listening And How You Can (Effortlessly) Master It
Sahail Ashraf posted on 11 April 2017
There is a lot to be said for social listening. If you’re a digital agency you’re probably doing a lot of the below already. But it pays off to have a refresh. If your work has many of these aspects in place for clients, check they’re running smoothly. And if you’re slacking a little on […]
Multiple Images On Instagram Posts And Getting Them Right
Sahail Ashraf posted on 4 April 2017
Social media technology is infamous for being just one step ahead of the competition when it comes to marketing. There always seems to be a new tool or strategy to try, a new direction for agencies to go in. Instagram is no different, and with a new addition to its already attractive feature set, there […]
Instagram Inspo: Vodka, Dogs, And Drones
Catherine Hayden posted on 23 March 2017
The days of Instagram being synonymous with selfies and food pics are long over. With 600 monthly million users as of December 2016, the social network has enough clout to get big brands very much on board. At the same time, Instagram is still perfect for smaller brands who love its simplicity. Aside from its […]
How To Use New Ads In Instagram Stories
Catherine Hayden posted on 22 March 2017
Instagram recently rolled out ads in stories to all businesses. What does this mean for you? More reach and, potentially, far more engagement. Using the new feature is surprisingly easy and if you believe in the power of video content as much as we do, making space for them in your social media strategy right […]
Axe: A Perfect Example Of How To Do Influencer Marketing
Sahail Ashraf posted on 21 March 2017
While we have all heard about the mystical salesman who could ‘sell snow to Eskimos’, we probably feel that most marketing and sales are easy. Just jump on those social media platforms, be different, and watch the engagement. For many brands, this is not far from the truth, as long as professional campaigns are the […]
How To Leverage The Mobile First Demographic In Social Media
Donald Felix Odoh posted on 17 February 2017
If the ROI from your social media marketing budget is less than impressive, then you need to try something different. In that case, the very first step could be simply paying attention to the mobile first demographic growth within your target market. Interestingly, by spending some minutes on reading this post you will take that […]
Instagram Launches Advertising In Stories
Sahail Ashraf posted on 26 January 2017
Getting Instagram Stories right for a client can sometimes feel a little like a never ending game of cat and mouse. You have to work very hard to produce a compelling ‘Story’ for your client in the first place, but making it accessible and of sufficiently high quality to be shared is just an extra […]
How The Top European Football Teams Run Their Instagram Profiles
Sahail Ashraf posted on 25 January 2017
Instagram is, like much of social media, dictated by the presence of celebrities. Some brands work ridiculously hard to make a name for themselves on the platform and get nowhere. Others take heed of what seems to be working on Instagram and see real benefits. However, there are still lessons to be learned, no matter […]
What’s 2017 Looking Like On Instagram?
Sahail Ashraf posted on 16 January 2017
Instagram is arguably one of the more exciting places for medium sized businesses to be these days. With huge ease of use and a seemingly endless amount of potential, it is attractive for agencies and their clients. But what does 2017 hold? We will take a look at some of the potential changes coming up […]
The Year 2016 On Instagram For Brands
Sahail Ashraf posted on 11 January 2017
Instagram has had a good year. Even with a conservative look at things, it has ballooned in popularity and has shown ambition by introducing new features all over the place. It has also been responsible for some of the biggest social media wins for celebrities ever. But brands also have plenty to celebrate on the […]
What Should Brands Do About The Instagram Comment Moderation Tool?
Sahail Ashraf posted on 16 November 2016
Instagram is becoming more than just popular, and brands have been quick to jump on this particular train, with some excellent work completed by companies all over the world. But Instagram also has its ups and downs, and perhaps the best example of this is the move recently that the platform took to help with […]
Six Steps To Successfully Launch Your Brand On Instagram
Sahail Ashraf posted on 2 November 2016
Instagram is a cinch to get started on but a bit of a hard nut to truly crack. Brands have a big hill to climb if they want to get the utmost out of the social media darling, but we’ve put together some quick tips that should make it a little easier for you to […]
How To Become An Influencer Marketing Expert On Instagram
Sahail Ashraf posted on 17 October 2016
Yes, that’s right, influencer marketing is a thing on Instagram too. With influencer marketing being one of the most talked about strategies of the moment, it pays to know where you’re at with Instagram. It is a platform you can see massive ROI on with this technique. We’re going to take a look at the […]
Louise Delage: An Instagram Masterclass For Brands
Sahail Ashraf posted on 12 October 2016
Nothing on social media is ever easy. And it all takes a ton of work. These words may be universally accepted by most social media managers on the planet, but every now and then there is an exception to the rule. There’s always an example of a social media campaign that totally floats such concepts, […]
3 Steps To Upping Your Social Media Hashtag Reporting Game
Sahail Ashraf posted on 1 September 2016
You know you need to track them. You understand the value they add to campaigns. So why has reporting the success and adoption of social media hashtags become such a headache? In June 2014, the word ‘hashtag’ got added to the Oxford English Dictionary. An undeniable milestone for social media indeed, signifying the influence it […]
Instagram Stories: Should Brands Proceed With Caution?
Sahail Ashraf posted on 30 August 2016
Instagram is a major social media platform, but it suffers from engagement issues. To deal with these issues, it recently rolled out Instagram Stories, an attempt to get people (and brands) to use the service more. The whole thing is similar to Snapchat Stories, and Instagram photos and videos shared through Stories even have that […]
7 Ideas To Spice Up Your Instagram Feed And Boost Engagement
Sahail Ashraf posted on 29 June 2016
Instagram still looks like a safe bet for most brands. With quick access and not much of a learning curve, it’s an easy platform to get involved in and to make progress with. When it comes to maintaining momentum, though, it can all become a little bit tricky. Choosing the right posts can be a […]