Social Performance Measurement For Agencies
How To Explain What Content Marketing Is (And How It Works) To Your Agency’s Clients
Sahail Ashraf posted on 10 November 2017
If you have ever been in a situation where you have to present content marketing as a viable option for a client, you’ll know what it feels like to have to work out what it is you want to say. If you’re reading this post, there is a very high chance that you know what […]
The One Question You Should Ask Every Time You Consider Using Hashtags In Your Brand’s Posts
Sahail Ashraf posted on 2 November 2017
Okay, hashtags are not a new invention, and we have all seen how they can be used to a brand’s advantage. We also know how hashtags can go horribly wrong (but this is not likely to happen to any digital agency that has done its homework). We thought that in this post, one of the […]
What Can Your Brand Learn From Airlines On Social Media?
Sahail Ashraf posted on 17 October 2017
Airlines have always gone big in the marketing world. They have created huge TV and radio campaigns and dominated ads in cinemas too. With social media, and perhaps this is to be expected, airlines have been making a big impact. But there obviously have to be some front-runners and some approaches that work better than […]
How To Create Unicorns For Your Social Media Channel
Sahail Ashraf posted on 4 October 2017
Starbucks is a busy brand. The feel and pace of a Starbucks coffee shop is pretty much replicated in the work it does online. And every now and then it pulls off the social media equivalent of a sugar rush. The most recent example of a rush was the Unicorn Frappucino, a campaign and product […]
How To Plan For A Successful Social Media Video Campaign
Sahail Ashraf posted on 3 October 2017
Video doesn’t need to be accidental. If your clients have video as part of their social media marketing work, it’s important that an agency knows how to squeeze more value out of the moving image. It is absolutely possible to use video to sell more. You just need to be aware of what happens when […]
How To Disrupt Social Media (With Lessons From The Experts)
Sahail Ashraf posted on 2 October 2017
Creating high quality content for a client can be one of the most exciting jobs in the world. Time everything right and get everything into place and you have the ROI you are aiming for. And as we all know, a great piece of content can really push a client way ahead of their competitors. […]
How To Make Your Product More Instagramable
Sahail Ashraf posted on 26 September 2017
One of the most important aspects of Instagram that brands need to get right is the visual one. It is and always will be a visual platform with images and video ruling the roost as regards to the engagement. The only problem is, some brands find it difficult to pull together images or posts that […]
How To Mitigate The Risk Of Social Media Platform Dependency
Sahail Ashraf posted on 6 September 2017
Social media is unpredictable. This will not change, and it’s part of the excitement involved in being a part of it. But suppose the unthinkable happens and your social media channel of choice suddenly disappears? Or it has a major security breach and has to be closed down indefinitely? If this kind of scenario takes […]
How To Get More Engagement On Social Even When Your Brand Is Boring
Sahail Ashraf posted on 5 September 2017
There’s nothing wrong with being boring. But there is everything wrong with being boring about stuff that you care about. If you run a company or you have a client with a company that is generally boring, as in having a product or service that isn’t going to wow everyone, it’s no big deal. If […]
5 Handy Features To Use To Make Instagram Even More Effective For Your Brand
Sahail Ashraf posted on 31 August 2017
Instagram is one of those platforms that pretty much any brand can benefit from. It also has numerous features that enhance the marketing experience. The good news is that there are five features that we feel should become part of every agency’s playbook. As an agency, you need to keep your client out there and […]
How To Validate The True Value Of An Instagram Influencer (And Avoid The Pods)
Sahail Ashraf posted on 25 August 2017
Influencers are becoming harder to find. There is a good reason for this. As the phenomenon took off, people realised that influencers could be defined in many different ways. In fact, common sense methods dominated. Influencers with relatively small follower numbers (compared to, say, Jack Dorsey) became fair game. And a free gift or some […]
How To Come Up With Your Next Instagram Marketing Campaign Hashtag
Sahail Ashraf posted on 21 August 2017
Hashtags are now being used effectively by brands across the social media space. It is easy to understand why. The process of tagging your posts makes it a whole lot easier for people to connect and engage. The use of hashtags on any platform, not just Instagram, is something that a brand has to work […]
6 Steps To Win Massive Follower Numbers For Your Instagram Business Profile
Sahail Ashraf posted on 15 August 2017
If there is one thing that all brands (apart from the superstar brands of this world) all suffer with online, it’s follower problems on Instagram. Perhaps the one platform that is hardest to crack, Instagram has developed a reputation. A brand with a business profile on the platform has a mighty fight ahead of them, […]
Hottest Brands On Instagram In 2017
Sahail Ashraf posted on 28 July 2017
Instagram continues to be the darling of the social media world, and the ease of use and generally happy dynamic behind the platform means that brands can use it to connect and engage relatively easily. But some brands have had an amazing 2017 so far, with feeds that just keep having a huge impact. We […]
The New Authenticity On Social Media
Sahail Ashraf posted on 21 July 2017
It is not easy to be authentic on social. Even if your client’s posts are relaxed and calm and don’t sell stuff, chances are they will turn up the noise every now and then. Take a moment to look through some social feeds today and we bet you will see a strong call to action […]
How Your Brand Can Benefit From The Continuing Boom In Social Media Micro-Influencers
Sahail Ashraf posted on 20 July 2017
We are now all fully aware of what Influencer Marketing is and how it is effective for many brands across the planet. All kinds of brands, from large corporations to small businesses, are dipping their toes into the world of the influencer online. It works, and it also seems to be developing into an industry. […]
How Disney Managed To Get There First On Social Media (Again)
Sahail Ashraf posted on 6 July 2017
If there is one brand that others look to for inspiration on social media, it is arguably Disney. Not a simple beast, its social media covers many divisions and even vastly different products. Disney doesn’t just make movies. Toys, music and TV shows have long been part of the House of Mouse. But in recent […]
Why You Need To Advertise On Instagram And Brands That Are Doing It Right
Sahail Ashraf posted on 13 June 2017
It is said that a picture says a thousand words. On Instagram, a picture speaks to millions. Instagram is a purely visual social platform and the platform’s popularity has soared in the past couple of years. It has over 700 million monthly users and out of all the social sites, Instagram’s audience is the most […]
Social Media Brand Focus: Krispy Kreme On Instagram
Sahail Ashraf posted on 31 May 2017
Some brands are just made for social media. You have your Coca Cola and your McDonald’s for example. These brands, iconic and established, seamlessly fit into the modern marketing model. Okay, their budgets are enormous and a lot of what goes on in the numerous accounts they have is developed by large creative teams with […]
Is Your Content Strategy Ready For The #Summer On Instagram?
Sahail Ashraf posted on 25 May 2017
Instagram is officially taking over the world. Okay, maybe it’s not, but it has now become a bit of a tradition to look to Instagram for all that is cool and hip in online social media marketing. And the brand itself is leading the charge. It will probably not have escaped your notice that we […]