Social Performance Measurement For Agencies
Locowise presents: The Drilldown Episode 5
Team Locowise posted on 6 April 2018
In this month’s episode of The Drilldown, we discuss brand new Snapchat analytics, the latest updates from Facebook, and Youtube’s upgraded platform for content creators. Watch on for the latest news in social media marketing. Watch Episode 4 of The Drilldown here Watch Episode 3 of The Drilldown here Watch Episodes 1 and 2 of […]
So How Did It Go On Instagram In February?
Sahail Ashraf posted on 28 March 2018
February means Spring is starting to arrive, but how did the month on Instagram compare to January? Let’s take a look at our Instagram growth and engagement. We’ve introduced a new grade card feature. We use our own judgement for three categories of metrics: growth, engagement and post types. The three areas are graded and […]
The Essential Template For A Social Media Report
Sahail Ashraf posted on 7 March 2018
If there’s one aspect of working on social media accounts for brands that can cause a bit of a headache it’s the reporting stage. This is where you get to show your clients what you have achieved, what didn’t go so well, and what you intend to do next month (most social media reporting is […]
Locowise presents: The Drilldown Episode 4
Team Locowise posted on 1 March 2018
In the fourth episode of The Drilldown, we talk about the latest news on Instagram that may have excited many social media marketers! We also share some valuable insights from the Global Digital Report for 2018 – a complete review of digital, social, and mobile around the globe. Check out the full report here. Watch […]
So What The Hell Just Happened? (Instagram January 2018 Edition)
Sahail Ashraf posted on 19 February 2018
Before we jump into Instagram and what happened to it in January, we thought we’d do the usual and go through our stats and figures on the platform. We’ve also introduced a new grade card approach, which should help you and your clients see how it’s improving (or not) as a platform. Let’s get started […]
How To Master Instagram Contests In Seven Easy Steps
Sahail Ashraf posted on 13 February 2018
Instagram is useful, and for some brands it is working miracles. It’s easy to get involved with, and the sheer quality of the platform almost forces brands to tell their best stories. As long as you’ve mastered visual marketing, you’re fine. But Instagram contests are still an enigma to some brands. These easy to set […]
7 Things Best Brands Will Do Differently On Social Media In 2018
Sahail Ashraf posted on 31 January 2018
It’s always good to look to the future. You can predict what may happen, or you can hide your head in the sand a little and just hope to carry on with what you’re doing (whether it’s working or not). We thought we’d take a look at things a good and successful brand will be […]
Instagram’s 2017 Year In Review: What Marketers Need To Know
Sahail Ashraf posted on 24 January 2018
Hello to everyone, and we hope you’re having an awesome 2018 so far. In this post, we’re going to take our regular look at Instagram and the numbers behind it. The insights we gather every month are the best way to show you how to make your client’s Instagram accounts even more successful. So take […]
10 Social Media Trailblazers
Sahail Ashraf posted on 18 January 2018
The world of social media is one where to emulate the success of a genius campaign is a huge effort. It’s a doable thing of course, it just takes time, and a clear view as to how the amazing social media campaign you are emulating can be scaled down or altered to fit your client’s […]
4 Things Brands Should Never Post On Social Media
Sahail Ashraf posted on 17 January 2018
Brands on social media have a particularly heavy responsibility in that they have to present a respectable face to the world. Social media is shareable, and people do not expect to see stuff that will go against their own principles. For this reason, brands entrust their social to quality digital agencies or their own in-house […]
How To Rescue A Client’s Dying Instagram Profile
Sahail Ashraf posted on 12 January 2018
Let’s say you have a client who has an Instagram profile. You’ve come into the game a little late because that account was there before you could get your hands on it. It isn’t doing too well and all the signs show that the account will soon be a liability rather than a shining example […]
6 Last Minute Ways To Get Ready For Christmas On Social Media
Sahail Ashraf posted on 22 December 2017
Being ready for Christmas on social media is quite easy as long as you keep a few guiding principles in mind. It requires preparation, even if everything is happening ‘last minute’. It’s the perfect time of year to celebrate the brand and its achievements, and that concept of celebration should inform all that you do […]
Locowise Presents: The Drilldown
Team Locowise posted on 19 December 2017
We recently launched a new web series, which will bring you social media news and highlights at Locowise HQ. Check out the latest episode of The Drilldown below – you may have noticed we’ve gone all festive! This month, discover key social media trends of 2017, plus some news to look forward to in the […]
The Best Hotels And Resorts In Social Media
Sahail Ashraf posted on 11 December 2017
The accommodation and travel industry is a complex one. Brands in this particular field are constantly innovating, and often create content marketing and social media campaigns that win awards. It’s a fast-growing market too, with entrepreneurs choosing to develop businesses that provide flights, accommodation and other services to help the traveller enjoy their experience. Looking […]
The Top UK Lifestyle Brands On Instagram
Sahail Ashraf posted on 6 December 2017
Lifestyle brands are big business, and this is often reflected in the social media accounts that they run. From cookery to exercise, social media has allowed numerous brands to develop and set up their ‘shop’ online. In the Locowise Leaderboard, we focused on the largest lifestyle brands that have Instagram accounts in the UK and […]
The Ultimate Business Guide For Using Social Media Marketing In 2018
Sahail Ashraf posted on 5 December 2017
As we sit, just weeks away from the New Year, it is becoming increasingly apparent that social media for businesses is going to experience plenty of change in 2018. Nothing will go away (including Facebook) but changes will happen. The best thing we could do as a gift from us to you as the year […]
How Written Content Is Still Relevant On Social Media
Sahail Ashraf posted on 29 November 2017
If you are involved, in any way, with social media and branding, you will be fully aware of the pressures that writers are under right now. Okay, they may not be showing it, but they are expecting something big to happen to written content. When social media channels start to ask for more video, and […]
How The British Music Industry Uses Instagram And Facebook
Sahail Ashraf posted on 27 November 2017
As any brand is aware, there are a few factors in social media work that prove the value of that work. For example, engagement means that your audience is clicking on and joining in your conversation, and interacting. This is different to audience size or reach. Reach is the size of your audience that has […]
The Top 5 Instagram Pages in USA
Sahail Ashraf posted on 22 November 2017
Read our updated blog post on the top 5 Instagram pages in the USA to follow, click here. Out of curiosity, have you ever wondered which are the top performing Instagram pages in the USA? We’ve had a look at these brands and have ranked them using our latest Leaderboard tool. And the results? Well… […]
Why And How You Should Switch Your Brand To Instagram Business Profile
Sahail Ashraf posted on 13 November 2017
Instagram has consistently proven to be a major tool for brands. There are a number of reasons for this. For a brand to really have a large amount of success though, it’s important that there is a clear understanding of what an Instagram Business Profile can do. Some brands still didn’t switch their Instagram presence […]