Social Performance Measurement For Agencies
Instagram For Business: How To Increase Your Page Engagement
Sahail Ashraf posted on 5 February 2019
Instagram keeps making everyone feel warm and fuzzy inside. The poster child of social media, it can seemingly do no wrong. And don’t worry, we’re not going to say it has done anything wrong. It has, however, been a little problematic for some businesses, who find building engagement on the platform tricky. It’s a such […]
The Future Of Content Marketing
Sahail Ashraf posted on 22 January 2019
For quite a long time now, certain parts of the media have been declaring that content marketing has run out of steam. That it’s dead. It isn’t of course. However, it’s important to remember that it does have a lot of work to do over the next few years if it’s to maintain its illustrious […]
Social Media Trends To Look Out For In 2019
Sahail Ashraf posted on 15 January 2019
As 2018 has now drawn to a close, it’s time to think of the coming year. In social media, the landscape is always changing, so you’re probably ready for a ton of new stuff in 2019. Things are shaping up well, and it looks like business is going to become even more exciting on social […]
Top Nonprofits on Social Media
Sahail Ashraf posted on 27 December 2018
It’s easy to think about commerce and money when we discuss social media marketing. However, it’s not all about profit. In fact, some of the most moving and effective social media marketing work has been done through the work of non-profit organisations (NGOs). These guys constantly come up with the most thought-provoking and powerful social […]
Our Top Social Campaigns This Christmas!
Sahail Ashraf posted on 18 December 2018
The Christmas rush is fast approaching, and this means that brands are splashing out on Christmas campaigns for social media. How the largest brands manage Christmas We thought we would take a look at what is happening out there right now on social, to see if we could identify some of the best seasonal campaigns […]
What Brands Can Learn From M&S On Social
Sahail Ashraf posted on 11 December 2018
Ever since marketing began, companies have recognised the power of endorsement. From the famous print ads of the 1950s, where movie stars promoted everything from cars to cigarettes, to the modern phenomenon of Influencer marketing, having someone reasonably famous endorse your product will lead to more revenue. The latest big brand that has tapped into […]
How Geofencing Stories & Posts On Instagram Will Affect Brands
Sahail Ashraf posted on 27 November 2018
If you wanted to, you could quite easily say that social media is saturated and get away with it. There is so much out there content-wise, not to mention plenty of platforms and apps to keep everyone busy online for the foreseeable future. But somehow social media keeps finding ways to add more value to […]
Why Personalising Content Is Key?
Sahail Ashraf posted on 30 October 2018
We all know how important it is to present to your audience as a real company, a real brand that understands them and their context. But that doesn’t mean this is easy to do. In fact, many brands struggle with aiming their content towards their various demographics. It’s okay if you’re a huge company like […]
Locowise Tips From The Pros
Sahail Ashraf posted on 9 October 2018
Locowise has been helping clients make sense of their social media for quite a while now. So in this post we thought we’d take a look at some of the features that have really made a difference for our clients. We’re talking about those features that add more value to a client’s understanding their social […]
How Much Time Do You Spend On Social Media?
Sahail Ashraf posted on 2 October 2018
In recent times, governments, the media and users themselves have been concerned about the lack of privacy that major social media networks have provided. Data has gone missing, and data has allegedly been used for political ends. The result has been a focus on the integrity of these platforms, and the measures used to protect […]
Instagram Updates You Need To Know About
Sahail Ashraf posted on 25 September 2018
Instagram has had a very busy year so far. However, even the most jaded of industry analysts would agree that the past few months have been particularly industrious. A lot has gone on, and some of the stuff that really matters to brands may well have slipped your attention. It’s not your fault, it’s a […]
Celebrating Pride With The Help Of Social
Sahail Ashraf posted on 18 September 2018
Social media is great for many reasons. It helps people connect, as well as rediscover old connections. And it’s great for marketing too. However, sometimes it shows just how powerful it can be at communication of messages. This is most obvious with regards to charities and causes. These bodies and organisations are often the biggest […]
Is Live Video Still a Thing?
Sahail Ashraf posted on 28 August 2018
Live video. Where Facebook used to own the space, there are now plenty of other ways to use live video effectively as a brand. But how important is it, still? If there was no chance of ever doing a live video again, would it mean the end of the world? No, it wouldn’t be that […]
Unlikely Brands That Are Smashing Social Media
Sahail Ashraf posted on 31 July 2018
We strongly believe that any brand can have a useful and fun presence on social media. Brands are often so confident that they can do this that they use in-house staff. And a lot of that confidence is derived from knowing that their business works well on social media. You’ve seen this happen. Coca Cola […]
How Influencers Are Switching Up The Travel Industry
Sahail Ashraf posted on 17 July 2018
Influencers are everywhere. A couple of years ago the whole thing was very different, with just a few big names building out their empires on Youtube. Now, we have some wealthy Influencers literally changing the shape of industries. A good Influencer partnership can bring in revenue, and boost a brand’s position in a market. So […]
Social Media Marketing Courses You Need To Look Into
Sahail Ashraf posted on 26 June 2018
Social media marketing is a discipline, which means that it can be taught. Finding good courses that give you what you need can be difficult. Don’t worry, because we’ve put together a list of some of the best courses you can find online for this crazy business we call social media marketing. Boot Camp Digital […]
Create A World-Beating Social Media Marketing Strategy Plan
Sahail Ashraf posted on 19 June 2018
Whether you’re working for a brand on an agency basis, or running your own ship, if you don’t plan your social media marketing you will be wasting the two most important components to a business: time and money. You can count the number of brands that have instant huge audiences on social on one hand. […]
6 Examples Of Incredible Social Media Marketing Campaigns
Sahail Ashraf posted on 13 June 2018
As we are half way through 2018 it seems a little early to be thinking of ‘best of’ lists. The last year was pretty good, as it happens, so we thought we’d have a little crawl through it, and see which campaigns really inspired us. The first one on the list? A rather unique and […]
Instagram Growth And Engagement For March 2018
Sahail Ashraf posted on 20 April 2018
Here we are again with our look at the performance of Instagram as a branding tool, as well as our news highlights for March. First up, we’ll crunch the numbers… We’ve introduced a new grade card feature to measure the health of growth and engagement for Instagram profiles. We use our own judgement for three […]
10 Non-Visual Brands That Shouldn’t Be Crushing Instagram (But Are)
Sahail Ashraf posted on 13 April 2018
Unless you’ve been living under a particularly heavy rock for the last few years, you’ll know that Instagram is one of the best places to market a brand. It has everything you would need. A large audience, a great interface and that kind of ‘hip’ feel that pushes it up above most other platforms. Oh, […]