Social Performance Measurement For Agencies
Instagram Launches Threads In Latest Attempt To Bring Down Snapchat
Sahail Ashraf posted on 31 December 2019
Facebook has lots of money. It probably has more money to burn than any other online entity, which means it is allowed to make mistakes. Mistakes can be costly, but when you have the kind of money Facebook has, that’s just par for the course. Facebook owns Instagram, and it has just released a completely […]
Social Media Round Up: November 2019
Sahail Ashraf posted on 17 December 2019
Every month we take a good long look at social media marketing news. There is always something worthy of being aware of. This month is no different, and we start off the round up with news about one of the most frustrating platforms out there right now. TikTok gets a lot bigger Tik Tok has […]
Instagram Likes. A Thing of the Past?
Sahail Ashraf posted on 15 October 2019
In the world of social media, it doesn’t take a lot to cause a fuss. However, a major change has indeed happened on Instagram, and it’s not an exaggeration when we say that Instagram removing ‘likes’ from posts is probably one of the biggest things to happen on social in years. At the very least, […]
Our Favourite Summer Social Campaigns
Sahail Ashraf posted on 24 September 2019
The summer is traditionally the time for social media campaigns based around certain themes. Every now and then, whether the campaigns follow the themes (sport, holidays) or not, you can see some real gems of high quality, carefully prepared campaigns that have real impact. We thought we’d take a look at three campaigns that surprised […]
Social Media Round Up August 2019
Sahail Ashraf posted on 17 September 2019
It’s been a reasonably quiet month on social media. People have been away on holiday and the push is generally towards changes happening towards Autumn. However, there have been some interesting things cropping up on the channels, and we thought we’d take a look. Twitter gets serious about attention Twitter has always been the slightly […]
Are Hashtags Still Relevant?
Sahail Ashraf posted on 3 September 2019
If you’ve had anything at all to do with social media management over the last decade, you’ll be familiar with the humble hashtag. It’s ubiquitous, and it has an amazing impact, still, on social media. You’d be forgiven for thinking that it might have lost a little of its power though, especially as we head […]
Social Media Tips For Startups
Sahail Ashraf posted on 27 August 2019
As if running a startup wasn’t tough enough, you’ll also be facing the vast amount of social media presence you can have. There is a special approach for those startups that are venturing into social media for the first time. It requires a little consistency and plenty of planning before you hit the ground on […]
Airports Doing It Right On Social Media
Sahail Ashraf posted on 20 August 2019
Social media can be a rewarding place for brands. This doesn’t mean that every brand will find its place on social, it can be a huge challenge. At the same time, some brands adopt social media with excitement and turn their channels into truly useful and popular sources of content. And there are many airports […]
Storytelling on Instagram
Sahail Ashraf posted on 6 August 2019
Instagram is an ‘image first’ platform. This means it works with images and not much else. Of course, you can put the ‘else’ into your feed, but unless you’re respecting the platform’s clear focus on imagery, you’re going to lose out in the long run. The good news about Instagram is that it has morphed […]
Social Media Round Up June 2019
Sahail Ashraf posted on 23 July 2019
It was one of the hottest months on record in some countries, and June had its fair share of news items around the wonderful world of social media marketing. Nothing necessarily groundbreaking here, just tweaks and new experiences here and there that should make the social media marketer’s job a little easier, or at least […]
Instagram Growth And Engagement For Q1 2019
Sahail Ashraf posted on 2 July 2019
Everyone loves Instagram. The millions of users love it. The media love it. It’s very much the favoured platform for the young and hip segment of social media users. And the exciting thing is that it is continuing to grow. It keeps making leaps forward in various areas, while still managing to provide value to […]
Content: Quality Over Quantity
Sahail Ashraf posted on 25 June 2019
Ever since marketers were hired to help with the online presence of brands, content has been a hot topic. The creation of content that works has never been as challenging and competitive as it is right now. If brands aren’t on top of their game in this area, the consequences are pretty immediate. However, content […]
Social Media Roundup: What Happened in May 2019?
Sahail Ashraf posted on 18 June 2019
In social media, it’s important to remember that it is a fast-moving arena.This is vital if you’re going to understand it and how to use it as a method for building a community. This also means that every month brings a whole new crop of updates and improvements that social media providers make. Sometimes they […]
IGTV: Coming To A Feed Near You
Sahail Ashraf posted on 14 May 2019
Instagram TV (IGTV) was never a bad idea. It was simply an idea that made sense initially, but very quickly found itself reliant on user numbers. Without millions of users, it is threatening to go the same way as other failed platforms. It needs people to visit it and engage with it. That is where […]
What We Can Learn From Virgin Holidays Trending Travel Guides
Sahail Ashraf posted on 2 April 2019
Virgin Holidays may well have just become one of the most innovative holiday companies around, thanks to a brand new venture that has been built upon the success and the integrity of social media. The brand has created a platform for curated holiday recommendations. It seems that the platform will rely heavily on social media […]
What’s the story Morning Glory?
Sahail Ashraf posted on 27 March 2019
Instagram Stories could well have been a complete disaster. But it wasn’t, and it’s turned out to be a major part of what is happening right now on social media. In fact, the case for taking on Instagram Stories as part of your marketing efforts is now stronger than ever. We’ll take a quick look […]
How To Master Hashtags On Instagram For Your Brand
Sahail Ashraf posted on 12 March 2019
Instagram has made a name for itself in recent months, and a big part of that brand-building has centered upon the ability to use it for influence. Influencers love the platform, it is all they need to build up an online profile that will make them money. It’s bright, fun and very visual. One aspect […]
Shopping On Social Is Boosting e-Commerce
Sahail Ashraf posted on 5 March 2019
Social media and shopping became bedfellows right at the very start. As soon as brands realised that people would search social media for stuff to buy (which was probably about five minutes after Facebook went live) the landscape became one that was worth advertising to. However, shopping on social has the scope to become even […]
5 Essential Points To Include In Your Social Media Report
Sahail Ashraf posted on 26 February 2019
Social Media Reporting is now easier than ever. The wealth of data and insights you can provide in your reporting makes for useful and proactive information. There are still areas in reporting that some social media managers and agencies are not reporting on though. And we think these areas are as crucial now as they […]
Customer Service On Social: Brands Who Have Raised The Bar
Sahail Ashraf posted on 19 February 2019
Customer service is actually very easy to do badly. Try ignoring your customers for a week and see how that one plays out. However, we have seen some excellent examples of high-quality customer service in recent times. These examples generally make life easier for customers. Morton’s This brand does a great steak, and they’re well […]