Social Performance Measurement For Agencies
Tweets to Instagram Stories
Sophie Beard posted on 12 July 2021
iOS users can now share tweets directly to their Instagram Stories. The cross platform sharing provides creators the ability to increase interest and awareness. Twitter shared the following announcement, providing a look at how it works: Once users click on Instagram Stories, they then move onto Instagram and see the tweet on a blank screen. […]
How does the Instagram Algorithm work?
Sophie Beard posted on 5 July 2021
The Instagram Creator Week shone the spotlight on how its algorithm works, all the insights may surprise you. Instagram has revealed that they don’t have just one algorithm, in fact there are a variety of algorithms, classifiers, and processes. Each part of the app – Feed, Explore, Reels – uses its own algorithm tailored to […]
Instagram Reel ads worldwide
Sophie Beard posted on 28 June 2021
Instagram users around the world will now see ads appear while watching Reels. The advertising feature was first launched in India, Brazil, Germany and Australia earlier this year, and shortly after in Canada, France, the UK and US. Commenting on the development, Instagram’s Chief Operating Officer, Justin Osofsky said: “We see Reels as a great […]
Instagram announces affiliate scheme
Sahail Ashraf posted on 25 June 2021
Instagram is now offering more incentives to creators. Why? And are the incentives good enough? Instagram has upped its game once again from a creators point of view. In the rush to make the platform viable for creators (and keep them off other platforms) the company announced some new monetisation options for creators including a […]
Instagram boss Adam Mosseri offers key insights into his platform
Sahail Ashraf posted on 23 June 2021
Adam Mosseri, Chief at Instagram, recently offered some useful insights into how marketers might get the most out of the platform. In the last few days, Instagram held a special Creator Week panel series, which was a great way to bring together Influencers and experts around the platform and it’s marketing uses. The panels have […]
Instagram for desktop
Sophie Beard posted on 14 June 2021
App researcher, Alessandro Paluzzi, has discovered that Instagram is testing the ability for users to upload feed posts from their desktop PC. For social media marketers without access to Facebook Creator Studio, which can be used to upload content to Instagram through a desktop, this development will certainly help with content management. There’s no indication […]
The Top 10 Instagram Brands
Sahail Ashraf posted on 11 June 2021
Instagram is a great platform for brands to establish themselves on. Some brands do better than others though. We thought we would take a look at the biggest ten brands on the platform. Instagram has been responsible for many things, and when it comes to brands, this means amazing campaigns. It also means plenty of […]
Instagram users hide post Like count
Sophie Beard posted on 5 May 2021
Following two years of development we have learnt more about Instagram enabling users to hide their post like count from others. On April 14th the Head of Intagram, Adam Mosseri, tweeted: “Last year we started hiding like counts for a small group of people to see if it lessens some pressure when posting to Instagram. […]
Latest Instagram News: Remixing the stories
Sophie Beard posted on 19 April 2021
Story drafts Instagram has announced users will be able to save Stories as drafts to be posted at a later time. There has been no date given for when this new feature will be available but it will certainly help brands who would prefer to share a Story at a more relevant time to their […]
Facebook tests Reels sharing to Facebook News Feeds
Sahail Ashraf posted on 19 March 2021
Reels has worked hard to get where it is today as a competitor to TikTok, but a new test by Facebook in India may turn the pressure up a notch. The short video market is not exactly saturated in social media, but it could do with a little excitement. Facebook may well be the company […]
What’s missing from your socials?
Sophie Beard posted on 16 March 2021
2020 taught us all many things, one of these being the importance and benefits of online platforms. We all spent a lot more time at home and less time behaving in our ‘normal’ manner, resulting in what soon became known as our ‘new normal’. This was predominantly relying on the internet. From face-to-face conversations moving […]
Instagram Launches New ‘Professional Dashboard’
Sahail Ashraf posted on 19 February 2021
Instagram has launched a new ‘Professional Dashboard’ for brands and creators. It contains elements that have already been available for some time. So is it useful, or not? Instagram has taken the next step to becoming an organised monetisation platform by introducing a brand new feature. It has announced the launch of a new ‘Professional […]
21 ways to increase Instagram followers
Sophie Beard posted on 15 February 2021
Instagram is one of the best social media platforms for brands. Engagement rates are increasing and the network is constantly innovating – it’s backed by Facebook so the opportunities are endless. Knowing where to start when setting up an Instagram page can be difficult. And growing your followers can be even trickier. We’ve put together […]
TikTok is testing longer videos
Sahail Ashraf posted on 3 February 2021
TikTok is known for short, snackable video content, but it’s thinking of changing things. It’s testing shorter form videos. Is this a good idea? TikTok is the darling of social media and has managed to still be a popular favourite even as it endured controversy after controversy. It has a few competitors, but they are […]
Instagram adds new branded content choices. And on Reels too
Sahail Ashraf posted on 15 December 2020
Instagram continues to make life easier for Influencers. Now, it has branched out in an attempt to make ads even more attractive for brands. We find out how. Instagram is still the darling of the social media world, and for good reason. It continues to make it easy to create and share highly visual content. […]
New Instagram Stories Rumours
Sahail Ashraf posted on 18 August 2020
If there is one thing about Instagram that you can rely on, it’s the fact that there are a million rumours about it flying around the Internet every day. It’s a hugely popular platform, and arguably as popular as TikTok wants to be. For that reason, we thought we would go through a few of […]
Top 5 Reporting Tips
Sahail Ashraf posted on 18 August 2020
As a social media agency or professional, you have to be on top of your game when it comes to reporting. There is so much involved in the process, that taking your eye off the ball can be disastrous. We thought we would take a look at five tips that should help you get through […]
Reels. Is it a TikTok Killer?
Sahail Ashraf posted on 7 August 2020
Instagram has just released Reels, a potential TikTok beater. This comes at the best time possible, as TikTok faces major issues worldwide. Is Reels going to beat TikTok? Unless you have been living under a very large rock for the last six months, you will know what TikTok is. It’s a huge phenomenon, and true […]
Instagram Stories What’s The Latest?
Sahail Ashraf posted on 3 March 2020
Instagram has just launched what many industry-watchers suspected it would, a new feature on Stories that simply allows for more versatility in the images included with a Story. To make this clear, Instagram has allowed for a new ‘collage’ style look to a post on Stories, so multiple photos can be included without the need […]
When is a filter too much?
Sahail Ashraf posted on 21 January 2020
Instagram is incredibly popular, and there is a reason for that. It’s quick, incredibly visual user experience places it head and shoulders above other photo-sharing apps. However, that ease of use and general popularity may well have caused a few extra problems that Facebook (owner of Instagram) would do well to try and avoid moving […]