Sahail Ashraf posted on 23 February 2018
While millions of people around the world wailed and gnashed their teeth over the recent Facebook news feed changes (okay, maybe we’re being a little dramatic there), Facebook got down to business. It recently held a closed-door webinar about the newsfeed, and what the priorities for publishers would be. Needless to say, the webinar threw […]
Sahail Ashraf posted on 22 February 2018
Before we dive into what happened on Facebook in January 2018, let’s as always crunch the numbers a little. We’ve introduced a new grade card feature. We use our own judgement for three categories of metrics: reach, growth and engagement. The three areas are graded and then the platform receives a final, aggregate grade too. […]
Sahail Ashraf posted on 23 January 2018
Facebook is always a platform that confounds expectations. Every month we take a look at Facebook and its performance for the month prior. The insights we dig up are great ways to enhance the service you’re offering to clients. Growth And Engagement In December Facebook page fan growth in December 2017 was at 0.09%. Post […]
Tina Ahmed posted on 15 January 2018
Mark Zuckerberg shocked brands and social media managers around the world with this announcement: Facebook is making a major change and will further reduce public content (page posts from businesses, brands and media) from user’s news feeds. Facebook has said that this update is not the same as the recent tests in six countries where […]
Tina Ahmed posted on 21 December 2017
Welcome to our Facebook page growth and engagement study for the month of November. We look at the latest content trends on the platform and we also report about all the new features that you should be aware of. All this to help you run better campaigns on the platform. Let’s get started. A decrease […]
Team Locowise posted on 19 December 2017
We recently launched a new web series, which will bring you social media news and highlights at Locowise HQ. Check out the latest episode of The Drilldown below – you may have noticed we’ve gone all festive! This month, discover key social media trends of 2017, plus some news to look forward to in the […]
Ivan Ivanov posted on 20 November 2017
Globalization is one of the biggest milestones for almost any type of business. Running a multi-national brand, you’d be able to tap into the global market, maximizing your reach and profits. And similarly to other business-related matters, the digital age we live in has made the process more seamless and simpler. Depending on the type […]
Tina Ahmed posted on 14 November 2017
Welcome to our monthly Facebook growth and engagement study for the month of October. Some alarming news for all the social media managers coming from the world of Facebook this month so let’s dig deeper into all the latest. Social media managers all over the world panicked at the news that Facebook is testing a […]
Tina Ahmed posted on 23 October 2017
Welcome to our Facebook page growth and content engagement study for the month of September 2017. In these monthly studies, we look at the performance of 5,000 businesses pages to help you understand the growth and engagement standards on the platform. This helps you understand how your own pages perform and better analyse the results […]
Tina Ahmed posted on 10 August 2017
This is our Facebook page likes growth and post engagement study for the month of July 2017. In these studies, we look at the performance of 5,000 Facebook pages to help you understand what the audience growth and content engagement standards are on the platform. This helps you see how your own pages perform and […]
Sahail Ashraf posted on 9 August 2017
If there’s one place on social media where there is a huge daily struggle to rise above the ‘noise’ it is Twitter. With tweets appearing literally every second, and in their thousands across the platform, your contribution has to be pretty special to get a look-in. And this is becoming the same situation on Facebook. […]
Tina Ahmed posted on 19 July 2017
Welcome to the Facebook page likes growth and post engagement study for June 2017. We analyse the performance of 5,000 Facebook pages to help you understand what the standards are on Facebook. Page likes growth, post reach, content engagement, post format performance, and the use of Facebook advertising to boost the organic content. This helps […]
Sahail Ashraf posted on 23 May 2017
There was something intrinsically cool about it first. The ‘Like’ that Facebook gave to the world was easy to recognise, universal (a thumbs up means the same in pretty much any language) and also very, very simple. In the heyday of Facebook (it is changing and will probably not be what it is now in […]
Tina Ahmed posted on 22 May 2017
“We had a good start to 2017”, said Mark Zuckerberg, Facebook founder and CEO, about the results for the first quarter of the year. In this post, we will look at the announced results and the other news from the world of Facebook. We will also look at the page likes growth and post engagement […]
Tina Ahmed posted on 2 May 2017
Welcome to our state of Facebook video study for the first quarter of the year 2017. We looked at more than 500 Facebook pages and their video activity in the first three months of the year. These pages have 180 million page likes between them and they have published more than 12,000 videos in the […]
Sahail Ashraf posted on 25 April 2017
The dust is settling after F8 and everyone now knows that the main topic of conversation for people walking out the doors was Facebook Spaces. The VR/AR mix is huge news and presents a whole host of exciting (and slightly worrying because Zuckerberg may well run the world one day) possibilities for the actual platform […]
Sahail Ashraf posted on 24 April 2017
Facebook has just about closed out its annual developer conference. It was glitzy, cool and all over the media because the media loves Facebook. The conference, named F8, has raised a few eyebrows due to the impression that not a whole lot of new stuff was shown off by Zuckerberg and friends. On top of […]
Sahail Ashraf posted on 23 January 2017
We’re guessing that you had a good Christmas and New Years. Obviously, we can’t know exactly how you spent the holiday season. There are so many of you. But the one thing we are pretty certain about is Facebook. More specifically, we bet at some point over the holiday period you either saw someone use […]
Sahail Ashraf posted on 18 January 2017
Facebook is still considered to be one of the safest bets for any brand that wants to make an impact on social media. It’s well established and it has a huge reach. Work it hard enough, and you have an excellent marketing and advertising tool. But recent months have seen it become even harder to […]
Tina Ahmed posted on 20 December 2016
Welcome to our Facebook Page Growth and Engagement study for November 2016. We analyze the results of 5,000 pages to discover growth and engagement standards on the platform. This helps you benchmark your results and see where you stand. Take a free Locowise trial to compare your Facebook pages against the pages in our study. […]