Social Performance Measurement For Agencies
So What The Hell Just Happened? (Facebook January 2018 Edition)
Sahail Ashraf posted on 22 February 2018
Before we dive into what happened on Facebook in January 2018, let’s as always crunch the numbers a little. We’ve introduced a new grade card feature. We use our own judgement for three categories of metrics: reach, growth and engagement. The three areas are graded and then the platform receives a final, aggregate grade too. […]
Facebook’s 2017 Year In Review: What Marketers Need To Know
Sahail Ashraf posted on 23 January 2018
Facebook is always a platform that confounds expectations. Every month we take a look at Facebook and its performance for the month prior. The insights we dig up are great ways to enhance the service you’re offering to clients. Growth And Engagement In December Facebook page fan growth in December 2017 was at 0.09%. Post […]
Locowise Presents: The Drilldown
Team Locowise posted on 19 December 2017
We recently launched a new web series, which will bring you social media news and highlights at Locowise HQ. Check out the latest episode of The Drilldown below – you may have noticed we’ve gone all festive! This month, discover key social media trends of 2017, plus some news to look forward to in the […]
The Facebook News Feed Algorithm And Your Brand
Sahail Ashraf posted on 9 August 2017
If there’s one place on social media where there is a huge daily struggle to rise above the ‘noise’ it is Twitter. With tweets appearing literally every second, and in their thousands across the platform, your contribution has to be pretty special to get a look-in. And this is becoming the same situation on Facebook. […]
Like It On Facebook But Earn It Too
Sahail Ashraf posted on 23 May 2017
There was something intrinsically cool about it first. The ‘Like’ that Facebook gave to the world was easy to recognise, universal (a thumbs up means the same in pretty much any language) and also very, very simple. In the heyday of Facebook (it is changing and will probably not be what it is now in […]
Facebook F8: Omni-Channel Analytics And Other Enhancements
Sahail Ashraf posted on 25 April 2017
The dust is settling after F8 and everyone now knows that the main topic of conversation for people walking out the doors was Facebook Spaces. The VR/AR mix is huge news and presents a whole host of exciting (and slightly worrying because Zuckerberg may well run the world one day) possibilities for the actual platform […]
More Bots And Facebook Spaces: What Social Agencies Need To Know From F8
Sahail Ashraf posted on 24 April 2017
Facebook has just about closed out its annual developer conference. It was glitzy, cool and all over the media because the media loves Facebook. The conference, named F8, has raised a few eyebrows due to the impression that not a whole lot of new stuff was shown off by Zuckerberg and friends. On top of […]
Facebook Live Is (Finally) A Compelling Tool For Brands
Sahail Ashraf posted on 23 January 2017
We’re guessing that you had a good Christmas and New Years. Obviously, we can’t know exactly how you spent the holiday season. There are so many of you. But the one thing we are pretty certain about is Facebook. More specifically, we bet at some point over the holiday period you either saw someone use […]
How To Keep Upping Your Game On Facebook In 2017
Sahail Ashraf posted on 18 January 2017
Facebook is still considered to be one of the safest bets for any brand that wants to make an impact on social media. It’s well established and it has a huge reach. Work it hard enough, and you have an excellent marketing and advertising tool. But recent months have seen it become even harder to […]
Facebook Offers For Brands: New And Improved?
Sahail Ashraf posted on 30 September 2016
Facebook may have lost a bit of its shine recently, but the one thing that people still appreciate in the world of marketing is the famous Offers service. Facebook Offers has been continuing to provide businesses with an effective way to target ads that build brand loyalty, and obviously sales. Facebook has recently brought out […]