Sahail Ashraf posted on 2 February 2016
It’s not always all about the likes. Being a brand and having a Facebook page means many things, and at first most brands think only about getting those likes. “Likes” seem to make sense, in a way. The more people that like your stuff, the more you resonate with your audience and the more potential […]
Sahail Ashraf posted on 28 January 2016
Facebook has been adored by brands for years now, and there is a good reason for this. It can bring in massive engagement and introduce your brand to new customers and clients. With Facebook being the incredibly huge, swaggering social media behemoth (but with a decline in organic reach opportunities) brands are looking for ways […]
Sahail Ashraf posted on 26 January 2016
Check out our more recent version of this guide, available here. As brands, the last thing we all need in social media is negativity. On social media it is very easy to receive negative comments and responses, simply because you are leaving yourself open to them due to the fact you are engaging with people […]
Sahail Ashraf posted on 21 January 2016
Content reach. We all crave it because it means that we simply expose our brand message to more people. But getting a large content reach isn’t always a given, and it can take a long time for us to feel we are anywhere near where we want to be. If we don’t have a lot […]
Sahail Ashraf posted on 19 January 2016
Brands are forever trying to find their way on Facebook and it really isn’t as hard as it might at first seem. But it is easy to flounder after a little bit of success. With organic reach suffering somewhat on the platform, brands are looking for the next big direction to go in. And you […]
Sahail Ashraf posted on 21 July 2015
Facebook is arguably the biggest and most successful social network on the planet, and businesses can use it to develop and amplify their branding in a highly effective way. But how does a small business, for example, get ahead of the competition? One way to make progress quicker on the platform is to see what […]
Sahail Ashraf posted on 6 July 2015
There are no two ways about it; videos on Facebook are becoming incredibly powerful. In fact, they are arguably becoming a necessity for any brand that wants to reach and engage with an audience. Recent research suggests this, and a number of brands are being open about their approach to video advertising on the platform. […]
Sahail Ashraf posted on 16 June 2015
Facebook is one of the true stars of business social media platforms. Sure, it can be argued that it works better for certain sectors and industries than it does for others, but on the whole, every business can gain mileage and traction out of the platform. It’s easy to get carried away, but even a […]
Team Locowise posted on 29 January 2014
We continue to develop the tools around the analytics in Locowise and this week we delivered a variety of new features to the Scheduler. One very important part of our Facebook fan page real estate is the cover photo. As the most commanding graphic on the page, it is a massive part of securing initial […]
Team Locowise posted on 22 January 2014
The pursuit of the best time to post on Facebook is something that people never seem to tire writing about. Not a month goes by when there isn’t somebody making their best efforts to condense the countless variables that need to considered into a day and a time that will somehow have relevance to the […]
Team Locowise posted on 5 January 2014
2013 is behind us and we are now firmly looking at what we can achieve on our social media in 2014. Whilst the new year is here, we should not miss the opportunity to take a look at a few lessons learnt from 2013 that could turbo charge our performance in 2014. We can learn […]