Social Performance Measurement For Agencies
Social Listening And How You Can (Effortlessly) Master It
Sahail Ashraf posted on 11 April 2017
There is a lot to be said for social listening. If you’re a digital agency you’re probably doing a lot of the below already. But it pays off to have a refresh. If your work has many of these aspects in place for clients, check they’re running smoothly. And if you’re slacking a little on […]
Facebook’s Pace-Setters: Brands That Just Keep Getting It Right
Sahail Ashraf posted on 7 April 2017
If Facebook is still one of the best places to effectively market a brand, the brands that do it right on the platform are worth celebrating. And we have seen some stellar examples in recent times. The brands highlighted in this post have barely put a foot wrong over the last twelve to eighteen months, […]
How To Improve Your Organic Reach On Facebook And Twitter
Catherine Hayden posted on 29 March 2017
Ever wondered what percentage of people actually see your social media posts? The number, sadly, is probably very small – despite all your great work. Statistics suggest that very few of the people that follow you on Facebook and Twitter see what you post. Luckily, there is some good news. You can increase your reach […]
6 Quick Wins For Brands On Facebook Live
Sahail Ashraf posted on 27 March 2017
Facebook Live kind of exploded in recent weeks, with a huge amount of usage around the Christmas and New Years period. It isn’t a new platform, but people seemingly ‘discovered’ it and it’s now the place to be if you want to live stream anything. We know there are other options, but the service does […]
Axe: A Perfect Example Of How To Do Influencer Marketing
Sahail Ashraf posted on 21 March 2017
While we have all heard about the mystical salesman who could ‘sell snow to Eskimos’, we probably feel that most marketing and sales are easy. Just jump on those social media platforms, be different, and watch the engagement. For many brands, this is not far from the truth, as long as professional campaigns are the […]
Is Facebook Like A Thing Of The Past?
Sahail Ashraf posted on 15 March 2017
Facebook has been around for a long time now, and has undergone a multitude of changes and updates. Since the early days when Facebook was nothing more than an amusing distraction, it has grown into a seriously powerful marketing tool. But for a long while, one of its most iconic features stayed put, and never […]
How To Leverage The Mobile First Demographic In Social Media
Donald Felix Odoh posted on 17 February 2017
If the ROI from your social media marketing budget is less than impressive, then you need to try something different. In that case, the very first step could be simply paying attention to the mobile first demographic growth within your target market. Interestingly, by spending some minutes on reading this post you will take that […]
A Quick Guide To Split Testing Facebook Ads
Sahail Ashraf posted on 15 February 2017
We completely understand if you missed this one, and to be honest, not every brand has been allowed to take part. But split testing is out there for some Facebook business accounts, and this means that agencies working for brands can use ads in a more intelligent way. Ads on Facebook are huge, and something […]
Facebook Live Is (Finally) A Compelling Tool For Brands
Sahail Ashraf posted on 23 January 2017
We’re guessing that you had a good Christmas and New Years. Obviously, we can’t know exactly how you spent the holiday season. There are so many of you. But the one thing we are pretty certain about is Facebook. More specifically, we bet at some point over the holiday period you either saw someone use […]
How To Keep Upping Your Game On Facebook In 2017
Sahail Ashraf posted on 18 January 2017
Facebook is still considered to be one of the safest bets for any brand that wants to make an impact on social media. It’s well established and it has a huge reach. Work it hard enough, and you have an excellent marketing and advertising tool. But recent months have seen it become even harder to […]
Facebook In 2016: A Review
Sahail Ashraf posted on 13 January 2017
Facebook changed a lot this year, but when it comes to brands, there is truly only one real change that made a huge difference. We will devote the first part of the article to this huge change and then look at the other changes that, while they may not be as huge as that one, […]
Facebook Offers For Brands: New And Improved?
Sahail Ashraf posted on 30 September 2016
Facebook may have lost a bit of its shine recently, but the one thing that people still appreciate in the world of marketing is the famous Offers service. Facebook Offers has been continuing to provide businesses with an effective way to target ads that build brand loyalty, and obviously sales. Facebook has recently brought out […]
How To Make Your Facebook Page Cover Photo A Key Part Of Your Marketing Awesomeness
Sahail Ashraf posted on 5 August 2016
Remember the last time you went to a party and made a ridiculously bad first impression? Wasn’t good, right? You felt nervous, ignored and generally a social outcast. It happens. Well just imagine if your brand had that poor quality first impression every day. How about every minute of the day? If your Facebook page […]
5 Up-And-Coming Brands On Facebook And The Lessons We Can Learn From Them
Sahail Ashraf posted on 29 July 2016
Facebook is a funny old thing, and one of the funniest aspects of Facebook right now for brands is that even the most ‘up-and-coming’ brands are pretty much rocking it on the platform. The brands we are going to be looking at today are ‘up and coming’, but the fact is that they have huge […]
Branded Content On Facebook: How Does It Work And What Does It Do?
Sahail Ashraf posted on 15 July 2016
Facebook seemingly knows no limits as it pushes its marketing potential for both brands and marketers. While everyone knows that using the platform makes sense if you represent a brand, there’s now a legit and very effective way to ensure that content is literally ‘on brand’. Facebook has enabled branded content. This is all about […]
6 Things I Wish I Knew When I Started My Facebook Page
Sahail Ashraf posted on 8 July 2016
Obviously, in most things with social media, it’s easy to make mistakes. But with one platform, in particular, the mistakes can be many. Facebook is a Big Shiny Object to many brands when they first see it. There seem to be so many exciting things to do, and the choices appear to be endless. It […]
Getting Started With Facebook Live: The Details You Need To Know
Sahail Ashraf posted on 8 June 2016
The technology isn’t new, but Facebook has recently pulled another update out of the bag that could well help it become top dog once again. Live streaming of video from your phone blew up when Periscope started to get popular, and it has become a staple for many of the brands that want that extra […]
Should We Promote Our Website Or Use Facebook’s Instant Articles?
Sahail Ashraf posted on 7 April 2016
Your company website certainly isn’t dead. It is just becoming a part of a much larger network of potential exposure for your brand. There are so many social media platforms helping brands develop whole new areas of content distribution. The website is now just part of a bigger game. And then there’s Facebook. Facebook kind […]
The Beginner’s Guide To Social Media Paid Advertising
Sahail Ashraf posted on 31 March 2016
There are many reasons to get involved in social media advertising for your business. One of the most compelling is that it simply works. Advertising has always worked and it’s one of the most effective ways of bringing in new customers. In social media it can be even more effective. Especially as part of a […]
5 Ways To Use Facebook’s Audience Optimisation To Become A Brilliant Publisher
Sahail Ashraf posted on 23 February 2016
Facebook continue to take strides in developing timeline relevancy for pretty much all of its users. In January, they launched a tool to help your brand organically reach key segments of your audience based on specific user interests, without applying advertising spend. We’ve all been there, painstakingly desperate to plan content that will not only […]