Social Performance Measurement For Agencies
How To Keep Hold Of Followers And Fans On Facebook
Sahail Ashraf posted on 16 October 2017
It is not that difficult to find followers on social media these days. There are a number of techniques and approaches that a brand can use. The trick is to get people who come to your pages to stick around, to engage and generally become life-long fans of your brand. And on Facebook it is […]
How To Create Video Content That Even Mark Zuckerberg Will Like
Sahail Ashraf posted on 12 October 2017
Okay, who is the most influential and powerful person on social media these days? That’s right, Mr Zuckerberg. He is widely respected, and brutally honest about the state of social media. This is because he basically made it what it is today. And in addition to all of this, his personality also includes a huge […]
How To Plan For A Successful Social Media Video Campaign
Sahail Ashraf posted on 3 October 2017
Video doesn’t need to be accidental. If your clients have video as part of their social media marketing work, it’s important that an agency knows how to squeeze more value out of the moving image. It is absolutely possible to use video to sell more. You just need to be aware of what happens when […]
How To Disrupt Social Media (With Lessons From The Experts)
Sahail Ashraf posted on 2 October 2017
Creating high quality content for a client can be one of the most exciting jobs in the world. Time everything right and get everything into place and you have the ROI you are aiming for. And as we all know, a great piece of content can really push a client way ahead of their competitors. […]
The Four Coolest Brand Pages On Facebook
Sahail Ashraf posted on 29 September 2017
A little while ago we looked at the hottest brands on Instagram. Now we are taking a similar in-depth look at Facebook. The hugely successful social media platform is a great place for brands to be. The top brands on the platform (including Facebook itself) are enjoying fantastic engagement. Bigger doesn’t necessarily mean better though. […]
Top 5 Best Luxury Car Brands On Facebook
Sahail Ashraf posted on 18 September 2017
Luxury automobile companies have never really been slow on the uptake with social media, well the big brands haven’t anyway. And if you took a look at any of the big brands on Facebook, Instagram and so on, you would see clear voices and an informed approach to social media. They seem to know what […]
How To Mitigate The Risk Of Social Media Platform Dependency
Sahail Ashraf posted on 6 September 2017
Social media is unpredictable. This will not change, and it’s part of the excitement involved in being a part of it. But suppose the unthinkable happens and your social media channel of choice suddenly disappears? Or it has a major security breach and has to be closed down indefinitely? If this kind of scenario takes […]
How To Get More Engagement On Social Even When Your Brand Is Boring
Sahail Ashraf posted on 5 September 2017
There’s nothing wrong with being boring. But there is everything wrong with being boring about stuff that you care about. If you run a company or you have a client with a company that is generally boring, as in having a product or service that isn’t going to wow everyone, it’s no big deal. If […]
The Facebook News Feed Algorithm And Your Brand
Sahail Ashraf posted on 9 August 2017
If there’s one place on social media where there is a huge daily struggle to rise above the ‘noise’ it is Twitter. With tweets appearing literally every second, and in their thousands across the platform, your contribution has to be pretty special to get a look-in. And this is becoming the same situation on Facebook. […]
5 Ways To Make Vertical Video Work For You
Sahail Ashraf posted on 4 August 2017
Vertical video. Now that’s a phrase that you don’t hear very often. The two words that until very recently symbolised an outdated view of how to manage video online. Marketers would hear the two words and laugh, or at the very least pretend they didn’t hear them. Video has been traditionally horizontal or ‘landscape’. This […]
Three Brands With Incredible Facebook Pages
Sahail Ashraf posted on 3 August 2017
Facebook was never that simple a platform to be on. It is still constantly updating as well. And whether these changes involve a new algorithm or just a new way of laying out your brand’s page, most of it helps make Facebook a better place to be. And sometimes the way Facebook actually works makes […]
McDonald’s Trounces Rivals In Battle For Facebook Audience But The Key Difference Is In Engagement
Sahail Ashraf posted on 31 July 2017
We have seen many times in the past a wonderfully savvy set of social media accounts in the fast food industry. Even those restaurants that still sell, essentially, fast food, have the same look and feel as the McDonald’s and the Burger Kings of the world. There must be something in it. It’s a market […]
Remember Facebook Groups? Perhaps We Should Revisit?
Sahail Ashraf posted on 26 July 2017
Facebook is an absolutely essential part of any brand’s marketing strategy. If you are not on the platform, you’re nobody. Brands have worked hard and built their little spots on Facebook, but there is one particular aspect of Facebook that many companies don’t put 100% into. Facebook Groups has been around for ages as a […]
The New Authenticity On Social Media
Sahail Ashraf posted on 21 July 2017
It is not easy to be authentic on social. Even if your client’s posts are relaxed and calm and don’t sell stuff, chances are they will turn up the noise every now and then. Take a moment to look through some social feeds today and we bet you will see a strong call to action […]
How Your Brand Can Benefit From The Continuing Boom In Social Media Micro-Influencers
Sahail Ashraf posted on 20 July 2017
We are now all fully aware of what Influencer Marketing is and how it is effective for many brands across the planet. All kinds of brands, from large corporations to small businesses, are dipping their toes into the world of the influencer online. It works, and it also seems to be developing into an industry. […]
How To Save Money On Facebook Ads (And Still Spend It)
Sahail Ashraf posted on 2 June 2017
Budget rules everything in social media. As an agency, it is also a frustrating aspect when it comes to ad spend. How much do you plough into a client campaign and how do you know if you’re going to get any results at all? Well, if you do your best work, you should find that […]
Like It On Facebook But Earn It Too
Sahail Ashraf posted on 23 May 2017
There was something intrinsically cool about it first. The ‘Like’ that Facebook gave to the world was easy to recognise, universal (a thumbs up means the same in pretty much any language) and also very, very simple. In the heyday of Facebook (it is changing and will probably not be what it is now in […]
Venmo On Facebook: What’s Happening?
Sahail Ashraf posted on 5 May 2017
It’s been a great year so far for any brand that has worked to establish a strong presence on social media. But we still see brands that are breaking through in two spheres rather comfortably, and it’s not a trick that everyone can pull off. The two areas are social media and the offline presence […]
Facebook F8: Omni-Channel Analytics And Other Enhancements
Sahail Ashraf posted on 25 April 2017
The dust is settling after F8 and everyone now knows that the main topic of conversation for people walking out the doors was Facebook Spaces. The VR/AR mix is huge news and presents a whole host of exciting (and slightly worrying because Zuckerberg may well run the world one day) possibilities for the actual platform […]
More Bots And Facebook Spaces: What Social Agencies Need To Know From F8
Sahail Ashraf posted on 24 April 2017
Facebook has just about closed out its annual developer conference. It was glitzy, cool and all over the media because the media loves Facebook. The conference, named F8, has raised a few eyebrows due to the impression that not a whole lot of new stuff was shown off by Zuckerberg and friends. On top of […]