Social Performance Measurement For Agencies
Locowise presents: The Drilldown Episode 5
Team Locowise posted on 6 April 2018
In this month’s episode of The Drilldown, we discuss brand new Snapchat analytics, the latest updates from Facebook, and Youtube’s upgraded platform for content creators. Watch on for the latest news in social media marketing. Watch Episode 4 of The Drilldown here Watch Episode 3 of The Drilldown here Watch Episodes 1 and 2 of […]
Facebook Reach Down But Engagement Up As The New Algorithm Kicks In
Sahail Ashraf posted on 26 March 2018
A report on Facebook growth and engagement for brands in February 2018. Before we dive into what happened on Facebook in February 2018, let’s, as always, crunch the numbers a little. We’ve introduced a new grade card feature. We use our own judgement for three categories of metrics: reach, growth and engagement. The three areas […]
The Essential Template For A Social Media Report
Sahail Ashraf posted on 7 March 2018
If there’s one aspect of working on social media accounts for brands that can cause a bit of a headache it’s the reporting stage. This is where you get to show your clients what you have achieved, what didn’t go so well, and what you intend to do next month (most social media reporting is […]
Locowise presents: The Drilldown Episode 4
Team Locowise posted on 1 March 2018
In the fourth episode of The Drilldown, we talk about the latest news on Instagram that may have excited many social media marketers! We also share some valuable insights from the Global Digital Report for 2018 – a complete review of digital, social, and mobile around the globe. Check out the full report here. Watch […]
18 Lessons From Facebook’s Private Webinar On The News Feed Algorithm
Sahail Ashraf posted on 23 February 2018
While millions of people around the world wailed and gnashed their teeth over the recent Facebook news feed changes (okay, maybe we’re being a little dramatic there), Facebook got down to business. It recently held a closed-door webinar about the newsfeed, and what the priorities for publishers would be. Needless to say, the webinar threw […]
So What The Hell Just Happened? (Facebook January 2018 Edition)
Sahail Ashraf posted on 22 February 2018
Before we dive into what happened on Facebook in January 2018, let’s as always crunch the numbers a little. We’ve introduced a new grade card feature. We use our own judgement for three categories of metrics: reach, growth and engagement. The three areas are graded and then the platform receives a final, aggregate grade too. […]
7 Things Best Brands Will Do Differently On Social Media In 2018
Sahail Ashraf posted on 31 January 2018
It’s always good to look to the future. You can predict what may happen, or you can hide your head in the sand a little and just hope to carry on with what you’re doing (whether it’s working or not). We thought we’d take a look at things a good and successful brand will be […]
Which UK Finance Brands Are Bossing User Sentiment On Facebook?
Sahail Ashraf posted on 26 January 2018
January can be a hectic time for banks, building societies and insurers all promoting a variety of financial products, a big part of this is also providing a great service to existing customers. In this study we’ll look at the UK finance brands who are really keeping their audience happy on Facebook during this key […]
Facebook’s 2017 Year In Review: What Marketers Need To Know
Sahail Ashraf posted on 23 January 2018
Facebook is always a platform that confounds expectations. Every month we take a look at Facebook and its performance for the month prior. The insights we dig up are great ways to enhance the service you’re offering to clients. Growth And Engagement In December Facebook page fan growth in December 2017 was at 0.09%. Post […]
10 Social Media Trailblazers
Sahail Ashraf posted on 18 January 2018
The world of social media is one where to emulate the success of a genius campaign is a huge effort. It’s a doable thing of course, it just takes time, and a clear view as to how the amazing social media campaign you are emulating can be scaled down or altered to fit your client’s […]
4 Things Brands Should Never Post On Social Media
Sahail Ashraf posted on 17 January 2018
Brands on social media have a particularly heavy responsibility in that they have to present a respectable face to the world. Social media is shareable, and people do not expect to see stuff that will go against their own principles. For this reason, brands entrust their social to quality digital agencies or their own in-house […]
6 Last Minute Ways To Get Ready For Christmas On Social Media
Sahail Ashraf posted on 22 December 2017
Being ready for Christmas on social media is quite easy as long as you keep a few guiding principles in mind. It requires preparation, even if everything is happening ‘last minute’. It’s the perfect time of year to celebrate the brand and its achievements, and that concept of celebration should inform all that you do […]
Locowise Presents: The Drilldown
Team Locowise posted on 19 December 2017
We recently launched a new web series, which will bring you social media news and highlights at Locowise HQ. Check out the latest episode of The Drilldown below – you may have noticed we’ve gone all festive! This month, discover key social media trends of 2017, plus some news to look forward to in the […]
The Best Hotels And Resorts In Social Media
Sahail Ashraf posted on 11 December 2017
The accommodation and travel industry is a complex one. Brands in this particular field are constantly innovating, and often create content marketing and social media campaigns that win awards. It’s a fast-growing market too, with entrepreneurs choosing to develop businesses that provide flights, accommodation and other services to help the traveller enjoy their experience. Looking […]
The Ultimate Business Guide For Using Social Media Marketing In 2018
Sahail Ashraf posted on 5 December 2017
As we sit, just weeks away from the New Year, it is becoming increasingly apparent that social media for businesses is going to experience plenty of change in 2018. Nothing will go away (including Facebook) but changes will happen. The best thing we could do as a gift from us to you as the year […]
How Written Content Is Still Relevant On Social Media
Sahail Ashraf posted on 29 November 2017
If you are involved, in any way, with social media and branding, you will be fully aware of the pressures that writers are under right now. Okay, they may not be showing it, but they are expecting something big to happen to written content. When social media channels start to ask for more video, and […]
How The British Music Industry Uses Instagram And Facebook
Sahail Ashraf posted on 27 November 2017
As any brand is aware, there are a few factors in social media work that prove the value of that work. For example, engagement means that your audience is clicking on and joining in your conversation, and interacting. This is different to audience size or reach. Reach is the size of your audience that has […]
Why And How You Should Switch Your Brand To Instagram Business Profile
Sahail Ashraf posted on 13 November 2017
Instagram has consistently proven to be a major tool for brands. There are a number of reasons for this. For a brand to really have a large amount of success though, it’s important that there is a clear understanding of what an Instagram Business Profile can do. Some brands still didn’t switch their Instagram presence […]
How To Explain What Content Marketing Is (And How It Works) To Your Agency’s Clients
Sahail Ashraf posted on 10 November 2017
If you have ever been in a situation where you have to present content marketing as a viable option for a client, you’ll know what it feels like to have to work out what it is you want to say. If you’re reading this post, there is a very high chance that you know what […]
What Can Your Brand Learn From Airlines On Social Media?
Sahail Ashraf posted on 17 October 2017
Airlines have always gone big in the marketing world. They have created huge TV and radio campaigns and dominated ads in cinemas too. With social media, and perhaps this is to be expected, airlines have been making a big impact. But there obviously have to be some front-runners and some approaches that work better than […]