Social Performance Measurement For Agencies
Top Nonprofits on Social Media
Sahail Ashraf posted on 27 December 2018
It’s easy to think about commerce and money when we discuss social media marketing. However, it’s not all about profit. In fact, some of the most moving and effective social media marketing work has been done through the work of non-profit organisations (NGOs). These guys constantly come up with the most thought-provoking and powerful social […]
Our Top Social Campaigns This Christmas!
Sahail Ashraf posted on 18 December 2018
The Christmas rush is fast approaching, and this means that brands are splashing out on Christmas campaigns for social media. How the largest brands manage Christmas We thought we would take a look at what is happening out there right now on social, to see if we could identify some of the best seasonal campaigns […]
What Brands Can Learn From M&S On Social
Sahail Ashraf posted on 11 December 2018
Ever since marketing began, companies have recognised the power of endorsement. From the famous print ads of the 1950s, where movie stars promoted everything from cars to cigarettes, to the modern phenomenon of Influencer marketing, having someone reasonably famous endorse your product will lead to more revenue. The latest big brand that has tapped into […]
How Facebook Will Take Over Influencer Marketing
Sahail Ashraf posted on 4 December 2018
If there is one word that has defined social media the most over the last twelve months it is ‘influencer’. The whole Influencer marketing thing has become a major industry, and has seen it’s highs and lows all play out over a ridiculously short timeframe. Everyone wants to be an Influencer, because it simply means […]
Have Brands Fully Embraced Paid Ads On Social?
Sahail Ashraf posted on 20 November 2018
Facebook just keeps making brands work harder. In recent times, events at the company have brought about a kind of sea change, with Facebook thinking about the user first, and companies second. That’s all good, but it does mean that some brands have had to think carefully about their marketing strategy, and reassess their willingness […]
Why Personalising Content Is Key?
Sahail Ashraf posted on 30 October 2018
We all know how important it is to present to your audience as a real company, a real brand that understands them and their context. But that doesn’t mean this is easy to do. In fact, many brands struggle with aiming their content towards their various demographics. It’s okay if you’re a huge company like […]
Facebook’s Highlights Feature Could Soon Be Real
Sahail Ashraf posted on 16 October 2018
Facebook is well-known for changing what it does, or creating new stuff, a lot of new stuff. Sometimes, however, it just kind of borrows ideas and then makes the borrowed ideas Facebook features. Take Stories for example. Snapchat, still the most ephemeral social media channel on the planet, used a Stories feature to give users […]
Locowise Tips From The Pros
Sahail Ashraf posted on 9 October 2018
Locowise has been helping clients make sense of their social media for quite a while now. So in this post we thought we’d take a look at some of the features that have really made a difference for our clients. We’re talking about those features that add more value to a client’s understanding their social […]
How Much Time Do You Spend On Social Media?
Sahail Ashraf posted on 2 October 2018
In recent times, governments, the media and users themselves have been concerned about the lack of privacy that major social media networks have provided. Data has gone missing, and data has allegedly been used for political ends. The result has been a focus on the integrity of these platforms, and the measures used to protect […]
Celebrating Pride With The Help Of Social
Sahail Ashraf posted on 18 September 2018
Social media is great for many reasons. It helps people connect, as well as rediscover old connections. And it’s great for marketing too. However, sometimes it shows just how powerful it can be at communication of messages. This is most obvious with regards to charities and causes. These bodies and organisations are often the biggest […]
What is the Real Deal with Instant Messaging for Brands?
Sahail Ashraf posted on 11 September 2018
Yahoo came out with a little something 20 years ago that changed the way people communicate. It’s that simple, and that profound. Yahoo brought out Instant Messenger and that allowed people to send a message immediately to their friends and family members wherever they were in the world. Of course, back then, ‘instant’ wasn’t as […]
Is Live Video Still a Thing?
Sahail Ashraf posted on 28 August 2018
Live video. Where Facebook used to own the space, there are now plenty of other ways to use live video effectively as a brand. But how important is it, still? If there was no chance of ever doing a live video again, would it mean the end of the world? No, it wouldn’t be that […]
Unlikely Brands That Are Smashing Social Media
Sahail Ashraf posted on 31 July 2018
We strongly believe that any brand can have a useful and fun presence on social media. Brands are often so confident that they can do this that they use in-house staff. And a lot of that confidence is derived from knowing that their business works well on social media. You’ve seen this happen. Coca Cola […]
How Influencers Are Switching Up The Travel Industry
Sahail Ashraf posted on 17 July 2018
Influencers are everywhere. A couple of years ago the whole thing was very different, with just a few big names building out their empires on Youtube. Now, we have some wealthy Influencers literally changing the shape of industries. A good Influencer partnership can bring in revenue, and boost a brand’s position in a market. So […]
How will Facebook privacy changes affect your paid campaigns?
Sahail Ashraf posted on 10 July 2018
Earlier this year, Facebook had been involved in something very worrying. When Cambridge Analytica blew up, the social media giant suddenly looked like it had zero integrity. It has integrity, of course, but it’s reputation was damaged. Mark Zuckerberg had to do something about this. In addition to taking some tough questions at a recent […]
Social Media Marketing Courses You Need To Look Into
Sahail Ashraf posted on 26 June 2018
Social media marketing is a discipline, which means that it can be taught. Finding good courses that give you what you need can be difficult. Don’t worry, because we’ve put together a list of some of the best courses you can find online for this crazy business we call social media marketing. Boot Camp Digital […]
Create A World-Beating Social Media Marketing Strategy Plan
Sahail Ashraf posted on 19 June 2018
Whether you’re working for a brand on an agency basis, or running your own ship, if you don’t plan your social media marketing you will be wasting the two most important components to a business: time and money. You can count the number of brands that have instant huge audiences on social on one hand. […]
6 Examples Of Incredible Social Media Marketing Campaigns
Sahail Ashraf posted on 13 June 2018
As we are half way through 2018 it seems a little early to be thinking of ‘best of’ lists. The last year was pretty good, as it happens, so we thought we’d have a little crawl through it, and see which campaigns really inspired us. The first one on the list? A rather unique and […]
10 Lessons From The Global Digital Trends In 2018 Report
Sahail Ashraf posted on 30 April 2018
The Digital Trends report for 2018 has thrown up a wealth of information and useful data about digital habits worldwide. We’re proud to say that Locowise took part in the project, and helped to gather the huge amount of information and insight the report provides. It’s a big report, so we thought we’d dig into […]
March Has Not Been A Great Month For Facebook
Sahail Ashraf posted on 18 April 2018
March for Facebook wasn’t exactly a walk in the park. The trust that Facebook has built its future on seemed to take a huge dive when the Cambridge Analytica thing broke. And because it was such a huge part of what happened to the company in March, we’re going to focus on that first. But […]