Sahail Ashraf posted on 12 October 2015
The world of fashion is about as fast-paced as you would expect. New lines keep coming out, and new fashion companies spring up all over the place. Some companies in fashion and e-commerce are showing potential and are most definitely ‘up and coming’. We thought we would take a look at their social media activities […]
Sahail Ashraf posted on 8 October 2015
Social media marketing is often about simple routines that need to be integrated into daily life. This post covers such routines, twelve of them in fact. We focus on the twelve things that you should try and include in your “beginning of the month” to-do list. Hopefully, they will all combine to ensure that you […]
Sahail Ashraf posted on 22 September 2015
Becoming good at any aspect of social media marketing is a tall order in the first place because it is just plain difficult and challenging. However, becoming a professional in this arena takes determination, focus, and a real sense of the bigger picture. We’d like to help you along the way. In this article, we […]
Sahail Ashraf posted on 17 September 2015
Social media is a funny thing in that much of it is based on the platform and the ‘media’ that platform contains. For example, Twitter seems to still be constrained by that character limit, even though there are now many ways to get more out of the platform. Facebook is what it is, however it […]
Sahail Ashraf posted on 10 September 2015
Football on social media is right up there with movies and music, with some huge personalities hitting their Twitter feeds on a daily basis. We thought we’d take a look at some of those personalities, and also some other aspects of the amazing world of football on social. We’ve looked at 13 of the most […]
Sahail Ashraf posted on 5 August 2015
Customer service is kind of easy (or at least straightforward) in the real world. You greet a customer and if they have a problem you do your best to deal with it in a polite and courteous manner. If it is a deep and complex problem, you grab your supervisor or set up a meeting. […]
Sahail Ashraf posted on 30 July 2015
If there is one industry out there right now that seems to have taken on social media with gusto it’s the food and beverage (F&B) industry. Restaurants and food and drink retailers know how to get the most out of social media. In fact, the very first example of modern ‘celebrity’ on TV arguably began […]
Sahail Ashraf posted on 10 July 2015
Airlines are big companies. They have thousands of members of staff and even more ‘touch points’ when it comes to customer communications and service around the globe. The last thing they need is to be on social media, right? Wrong. And in fact, some of the biggest airlines in the world are leading brands in […]
Sahail Ashraf posted on 6 July 2015
There are no two ways about it; videos on Facebook are becoming incredibly powerful. In fact, they are arguably becoming a necessity for any brand that wants to reach and engage with an audience. Recent research suggests this, and a number of brands are being open about their approach to video advertising on the platform. […]
Tina Ahmed posted on 30 June 2015
Welcome to our latest study in which we look at 5,000 Facebook pages and their growth, reach and engagement results in the month of May. Consider this your Facebook marketing round-up of the month. Not only do you see all the actual data that can help you run a page more effectively, but we also […]
Sahail Ashraf posted on 24 June 2015
Social media can be an incredibly exciting place, and if you are a big car manufacturer it is even more exciting than usual, because you have hundreds of thousands of pounds to spend and the creative team behind your campaign that anyone else would kill for. It’s big money and it’s big ideas. But this […]
Sahail Ashraf posted on 18 June 2015
If you run a small business or you are responsible for the social media strategy for the business, you could be forgiven for feeling a little anxious right now. It seems that every large company out there has a powerhouse social media strategy, and that they are impossible to beat when it comes to reach […]
Tina Ahmed posted on 13 June 2015
Is social media the worst customer service platform that you will ever experience? Something is rotten in the state of customer support in social media. Social media active brands are developing a very bad reputation for their non-existent customer service. The State of Customer Service Experience 2015 whitepaper found that only 2% of customers choose […]
Tina Ahmed posted on 8 June 2015
Running social media profiles for a brand is a time consuming job. Sometimes a very stressful one too. You need to juggle many things at the same time while fitting within a larger marketing department that may be used to working in a more traditional way. Social media marketing is a buzz topic with many […]
Tina Ahmed posted on 4 June 2015
If you’re unhappy with your engagement rate or simply want to do even better, here’s some things you should consider when planning your content and deciding on your posting strategy The quality of your content You shouldn’t just post sales pitches. Most people ignore those. Consider if what you post is relevant to your audience. […]
Ian Mullane posted on 29 May 2015
Welcome to the Instagram activity and engagement study for April 2015. For this study we looked at 2,500 Instagram profiles and their performance in the month of April. If you’d like to take a look at the exact data that we used and compare your own Instagram activities against these profiles, do check out our […]
Tina Ahmed posted on 21 May 2015
Welcome to our Facebook Pages reach and engagement study for the month of April 2015. For this study we looked at 5,000 Facebook pages in order to try and help social media marketers get more out of their Facebook activities. If you’d like to play around with the data and compare your own Facebook page […]
Tina Ahmed posted on 13 May 2015
We’ve recently done several studies looking at Facebook page reach and engagement and Instagram profile growth and engagement too. Today we wanted to take a look at Twitter to see how Twitter compares to Facebook and Instagram in terms of growth, activity and engagement. For our study we looked at the month of March and […]
Tina Ahmed posted on 5 May 2015
With the upcoming election in the UK being billed as “the first truly social election” we wanted to take a look at how the parties and party leaders use Facebook and what results they are achieving. All this in order to figure out what community managers and social media marketers can learn from Britain’s biggest […]
Tina Ahmed posted on 29 April 2015
With the decrease in organic reach of Facebook page posts some community managers are trying to combat the algorithmic changes by posting more frequently. “Will posting more often get my content in front of more of my page likes?”, is the question we wanted to answer in this brief study. For this purpose we looked […]