Instagram marketing tips for the holiday season

Lorraine Mandiveyi posted on 1 December 2022

It’s that time of the year again! Christmas is an exciting time for most people. The lights, the presents, the festive cheer, did we mention the presents? It’s no wonder brands can’t help but tap into the festive rush. 

Instagram is a great place to get your community pumped for an upcoming holiday or event. So, we simply cannot allow you to let the potential go to waste this Christmas! Creating a Christmas campaign will give you a chance to shine on social media and have some fun at the same time. Read on for 5 marketing tips you can implement this festive season. And if Instagram isn’t your first choice of channel, most of these tips will work on others too!

1. Create Christmas-themed content

Create a content calendar and plan a set number of posts to be published during the holiday season. This can be on the day of the holiday or over a period of a few weeks. You can create some original graphics with the help of a designer, or you can do it yourself using an online design tool, such as Canva. This tool allows you to design images online and can be optimized for multiple networks once you’ve designed it.

2. Run a price promotion 

Running a price promotion is an effective way to build rapport with your target audience. The savings will be appreciated by your customers, and a small discount might be enough to nudge them into buying. You can relate the promotional amount or offer period to the theme itself by running it for a specific amount of time (12 days of Christmas).

3. Organise a prize draw 

Who doesn’t love a good incentive? Especially if no purchase is necessary! 

Run a prize draw if your budget allows. A contest on Instagram can generate lots of engagement. Encourage people to submit photos or share your posts instead. Ensure the dates and rules of the giveaway are clear and that someone is responsible for the promotion since these require prompt responses.

There are several things your prize draw should include:

• Track results with measurable goals
• Provide content that relates to your niche market and product/services
• Engage your audience for a few weeks before the big day
• Clearly define the call-to-action (CTA)
• Use a hashtag to collect UGC
• Post user-generated content to Instagram Stories

Prizes for the winner can range from free products or services to discounts, to recognition on your platform.

5. Repost and reuse holiday UGC

Did you know that people are twice as likely to share UGC than other types of content? When used smartly, user-generated content can be extremely powerful. Getting your followers on board is key to a successful UGC campaign. To do this, you should encourage them to share pictures, videos, and reviews related to your brand and products on their Instagram accounts. There are several different ways that you can approach UGC content. Regardless of how you do it, it’s a meaningful way to foster community engagement. 

There you have it folks! Your Instagram marketing game will be perfected in no time with these tips and tricks. You may not be able to implement every idea, but a well-planned Christmas marketing campaign for Instagram could yield positive results!