How Ryanair gained TikTok fame

Lorraine Mandiveyi posted on 28 November 2022

When it comes to TikTok, Ryanair has certainly understood the assignment. They continue to prove that with the right strategy and well-planned execution, brands can achieve great results. Among the most famous TikTok accounts, Ryanair’s TikTok videos demonstrate that authenticity is key to TikTok’s success. For brands considering TikTok, Ryanair’s strategy is an excellent source of inspiration.

Here are the 3 of the most effective tactics that made Ryanair TikTok popular!

Creativity is a must 

Ryanair has a very well-defined unique selling proposition – low-cost flights worldwide. Ryanair’s TikTok account shows how seamless the company’s TikTok strategy is to the mission and mantra of the business – that memorable experiences can be achieved on any budget. They are proving that there is no need for a brand to invest in a giant marketing budget to become popular on TikTok. Creativity is all you need!

Integrate funny 

People go on TikTok to laugh! Ryanair’s TikTok strategy involves simple and humoristic effects instead of fancy settings or expensive collaborations, such as the plane face filter. As a result, Ryanair has been able to successfully define its unique personality through less polished content, as it has helped create a human connection with its audience.

Tap in to contextual marketing

Creating interest-grabbing content within a few seconds is what makes TikTok such a challenge for most brands. Even though it’s not easy, Ryanair proves it can be done. The brand’s videos are funny, captioned, and most of the time under 10 seconds. Often, Ryanair’s TikTok’s are inspired by the company’s community and current events. Through comments and reviews, Ryanair gathered insight into its customers’ pains and dissatisfactions, and addressed them openly in its cheeky style, which earned it fame on TikTok.

The most important lesson you can take away from Ryanair’s TikTok strategy would be to approach content as a creator rather than a brand, so that you can bring a more humanized vision and feel to your content. Whenever people scroll through their social media accounts, they are looking to be entertained. As a result, content that succeeds in doing this will always produce better results than those that only focus on products or sales.