Show your client how you’re achieving success

Sophie Beard posted on 26 July 2021

Choose the metrics that matter to show your clients how you’re reaching important KPIs

When it comes to your monthly social media reporting it can be challenging to know where to begin to highlight your hard work. One question that keeps coming up when we speak to social media marketers is, how to decide which metrics to show. Whether you have one or multiple clients, it’s important to choose the right metrics that show how you’re reaching your KPIs, and ultimately, that you’re the social media marketer they need.

Our research shows that some of the most commonly reported metrics are:

• Engagement
• Impressions
• Follower change
• Competitor activity 

But it’s important to report on more than just what is provided by platform insights. Locowise makes this possible as you can report on so much more. Our reporting tool provides you with over 300 individual metrics, so you can drill down deeper and report on the whole picture to show how you’re achieving success. Start adding more value than competing agencies by exploring the parameters a little. 

So, how can Locowise help you show your achievements?

• Track a client’s brand across a whole campaign, or even a year
• Differentiate between paid and organic reach and engagement
• Benchmark to show how the client is performing compared to competitors
• Run a side-by-side comparison with competitors so your client can see how the work you’re doing is having an impact
• Show how effective the brand voice is
• Highlight the brand sentiment score to show how loved your posts are

How can you do this? 

• If you’re not a client of Locowise, sign up for a free trial 
• Add the profiles you want to report on 
• Select the metrics that matter to you and your client
• Choose the time frame you want to report on 
• Run the report and download it as a PDF, PowerPoint, or Excel file
• Schedule these reports monthly, they can be sent directly to the client or yourself 

And what else? 

We know that social media marketers find making reports look presentable in excel spreadsheets a challenge. Our main piece of advice? Try Locowise and after your 21-day free trial you’ll be amazed at how you can produce beautifully branded and in-depth reports in an instant. 

To summarise, to show your client how you’re achieving success on social media:

• Consider your KPIs
• Look at metrics that go above and beyond
• Decide how the metrics help you tell a story
• Present the findings in an easy to understand format in the report 

To learn more about how Locowise can help you with your client reporting visit here. And if you haven’t tried Locowise before, sign up for a free 21-day trial.