In 2013, the NIAAA reported that 86.8% of adults aged 18 or older had consumed alcohol at least once in their lifetime.
It’s no surprise, then, that alcohol brands are as visible as they are in today’s commercial landscape.
It’s also notable that the biggest social media platform, Facebook, rose from what was a college-based platform where students were able to share their sometimes alcohol filled endeavors. Today, the scene is far different. Brands and companies, as well as individuals, use the different platforms as official representative pages and profiles. But how do alcohol brands perform?
These seven heavyweights (pun intended) are particularly effective at using social media to expand their reach, so we’ve zeroed in on some of the core concepts they are using that you can apply to your own marketing strategy.