5 Social media platforms you may not have heard of

Lorraine Mandiveyi posted on 30 September 2022

Let’s face it, when you hear the term “social media,” you probably think of all the big names: Facebook, Twitter, YouTube, LinkedIn, Instagram, Snapchat, and maybe even Pinterest.

But did you know there is a vast world of social networking outside the mainstream sites you haven’t even explored yet?  

Whether you’re an experienced social media marketer, a marketer looking to break into social media marketing, or a business owner who wants to leverage social media, knowing other social media sites outside of the most popular ones can be of great benefit. 

Clubhouse

Clubhouse is changing the future of how people connect and interact with each other. Take a moment to imagine yourself in a virtual world where you can instantly access any topic of conversation. A world where you can connect and engage with likeminded individuals and experts you might not have otherwise been able to reach. 

That, my friends, is Clubhouse: an audio experience designed to connect you to whatever and whoever you wish to engage with. Clubhouse provides a variety of audio spaces for people to converse, network, ask questions, play, debate, inspire, and support each other.

Twitch

Do you enjoy playing video games? Chances are, you’ve probably heard of Twitch. But if gaming isn’t your thing, you might not be as knowledgeable about this platform. 

Don’t worry, we’ve got you covered! 

To keep is short and sweet, Twitch is ultimately a live streaming platform. You can stream just about anything on Twitch, including cooking, music, and Q&A sessions, but video games are the main driver of traffic.  Streaming and commentary on Twitch are primarily used by gamers. In addition, other programs appear on the site, such as talk shows, cooking shows, sporting events, and gaming conventions. Streamers also give gameplay commentary, while viewers connect in the sidebar chat. So, if you’re into gaming, this platform is one for you to check out! 

Goodreads

Calling all book lovers! As the largest website for books and book recommendations, Goodreads was launched in 2007. 

The entire mission of Goodreads is to help readers discover and discuss good books. On Goodreads you can promote your books, develop relationships with readers, connect your blog to build a bigger platform and connect with other authors in your genre.

Designed to connect readers with each other and with the authors they love, Goodreads makes it easy for writers to be social.

Pheed 

Pheed is a new app that combines features from other top social media sites. The catchphrase “a new way to express yourself” is true with Pheed, a platform that allows you to post text, photos, videos, or audio.

“Pheeds” are posts by users through any of the media listed above. Those who subscribe may post what is known as “pheedback” and, if they like what they see, they can hit the “love” button, similar to liking something on Facebook. Additionally, they can “remix” it, which is similar to retweeting. Users can dislike a post using the “heartache” button, which is like the dislike button on YouTube – a feature that many people have cried out for on Twitter & Facebook!

Discord 

You may not be aware of Discord as a social media marketing tool but if you are a business looking for new ways to engage with your audience, you can benefit greatly from this flexible platform.

Discord is a platform that launched in 2015 for hosting real-time text, video, and voice chat. Unlike other social platforms, Discord has many smaller communities divided into servers.

It is possible for servers to be public or private. If you have a group of friends and you want to play together, you can create a small private server for them. Discord does not advertise like most social media platforms, rather than selling accounts or servers, it makes money through upgrades.

That about sums it up for now! 

There are many social networks other than the big ones that are just waiting to be discovered. Take a look at some of the sites that we’ve mentioned to get inspired on where to take your business next!

Keep in mind that you do not have to be active on each platform. Nevertheless, it’s a good idea to keep an eye on them if your audience hangs out there!