Facebook is one of the true stars of business social media platforms. Sure, it can be argued that it works better for certain sectors and industries than it does for others, but on the whole, every business can gain mileage and traction out of the platform.
It’s easy to get carried away, but even a jaded and cynical business owner cannot ignore the fact that the platform has 1.19 billion users (and counting). While it is certainly not the case that every one of those 1.9 billion will buy from you (or even want to) you’re still left with a huge audience no matter which way you look at it. There are simply more people on Facebook.
And with the improvements in data around Facebook (some of which is supplied by the platform itself) a business cannot fail to make good decisions on posting and management of the account.