Social Performance Measurement For Agencies
Sahail Ashraf posted on 20 October 2015
Being involved in social media is great fun and very rewarding, and it is one of the best ways to market your business. But sometimes you can feel a little stuck when it comes to new ideas for posts and content on the various platforms.
We help you to combat this issue with this article, in which we look at 35 different post ideas for social media. If you do one every day, that’s over a month of great content that should allow you to stand out from the other businesses in your industry. Do one of these every other day, and you’ve got over two months of your social media content calendar worked out.
A third of Facebook pages post two to four times a week
Posting frequency on Facebook is a big deal, simply because organic reach is starting to suffer. Some companies combat this by posting more frequently. We found that 3% post up to nine times a day. 31% of companies form the majority here, with posting of two to four times a week being the frequency.
Pages that post on Facebook one to four times a week get highest engagement
Frequency has a lot to answer for. Our research found that those who posted one to four times a week got the highest engagement. The more you post, the smaller the levels of engagement basically, with those that posted 5 to 9 times a day receiving a paltry 5.89% engagement (ouch). However, and if you’re not that busy, those that posted over ten times a day received a slightly healthier 7.66% engagement. Go figure. To figure out how well you’re doing on Facebook you can use our free Facebook Analyser to compare your performance against 5,000 other pages.
Native videos are more popular than YouTube on Facebook
We found that 79.6% of Facebook pages used native Facebook videos, rather than uploading from YouTube or any other social media platform or service. This is a good move as you’ll see in the next fact.
Facebook native video does better than YouTube in reach
The ancient giant that is YouTube is falling behind Facebook in terms of reach when it comes to video uploaded on Facebook. When we looked at reach, Facebook native videos achieve a respectable 13.2% reach of the organic page likes. YouTube videos, when uploaded to Facebook, resulted in 7.9% of organic reach. Instagram, taking up the third position, managed just 6.8% of reach with video.
Facebook videos get more engagement too
Facebook videos simply outperform YouTube videos on Facebook. When it comes to engagement, Facebook native videos achieve 6.3% engagement of the people reached. For YouTube, that figure plummeted down to 3.2%.
The majority of pages still don’t post videos on Facebook
That’s right. The facts above show us that Facebook native video is head and shoulders above any other kind of video uploading on Facebook. The thing is that it is still true that many businesses don’t upload any videos at all on Facebook. In fact, we’re looking at 47% of pages not uploading videos. Does the phrase ‘missing a trick’ sound appropriate right now?
Most people watch videos on Facebook for no more than 30 seconds
53.2% of people watching videos on Facebook stay glued to the screen for no more than 30 seconds. After that, it gets a little stale.
Nearly half of the Internet uses Facebook
Even with all of that slightly worrying stuff above about people not using video, it is still an incredibly exciting social media platform to be on. Currently, 47% of all web users use Facebook. 1.49 billion users log on every month.
Majority of the Facebook user base is mobile
1.31 billion users of Facebook access it with their mobile devices every month.
LinkedIn is more popular than you might think
Every 2 seconds, more than 2 new members join Linkedin. Whoops, there’s another one…
Facebook advertising is working. For a ton of companies
We found that 54.05% of large companies on Facebook (over a million page likes) used Facebook advertising to get reach. The paid reach was 29.94% of their total reach. So advertising not only works on Facebook, the biggest people are using it.
Twitter grew. Fast
It took three years, two months and one day to get to the billionth tweet on Twitter. These days, it just takes a day for 500 million tweets to get sent out. How is your Twitter performance? Benchmark your account against 2,500 other Twitter accounts with our free Twitter Analyser.
80% of the Twittersphere is active on mobile
Similar to Facebook, 80% of all Twitter users access their accounts via their mobile devices.
Pinterest has 100 million monthly active users
Are you on Pinterest? The platform has announced that they have 100 million monthly active users.
Average follower growth on Instagram is decreasing
Instagram is still very much a growing platform, but the average follower growth for profiles in September 2015 was 0.25%. In April it was 1.95%. That’s a serious dip, and may mean that Instagram is becoming ever so slightly saturated.
The largest profiles on Instagram are the most active. By far
The largest profiles on Instagram post, on average, 5.45 posts per day. while the smaller profiles manage just 1.69 posts per day. How can you start expanding your Instagram activities and post more? To compare how your profile is doing against 2,500 others take a look at our free Instagram Analyser.
So to sum up, the world of social is a fun and large one, not to mention one that is full of facts. Take a look at the 16 (count ‘em) facts above and see how they could inform your next social media campaign
