2,500 profiles we looked at posted 2.74 times per day on average in December. Images continue being the dominant post format. In December 91.87% of all the posts were images.
Images do get higher engagement on the platform. Image posts engaged 1.1% of all the followers, while videos engaged 0.83%.
Instagram does want its users to watch and engage with more video. They are currently expanding “Spotlight Compilations”. The hope is to get more people introduced to interesting videos.
Instagram users continue being untalkative. 97.4% of all the engagements in December were likes.
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