91.83% of all posts during the month of January were images. An image post engaged 0.97% of the total audience while a video post engaged 0.68%.
One attempt Instagram is doing to boost video is to show view counts. 3 seconds counts as a view on Instagram just like on Facebook. Another attempt is to curate best videos from live events such as sports matches and award ceremonies.
Many more updates to the video experience are expected over the upcoming months in hope of attracting more quality video from some of the top video publishers.
One new feature that social media marketers will appreciate is the ability to switch between multiple accounts on the Instagram app.