One-Two: Introducing Facebook Video Insights & A New Scheduling Tool

One: We’ve told you a lot about how videos dominate the reach and engagement on Facebook pages these days and recommended you post them more often too. Well now we’re allowing you to get Locowise insights and reports on your Facebook videos. See how your videos have performed, what worked well, what didn’t work so well and get actionable insights to improve your future uploads.

Two: We’re also introducing the “Publish” section which can be used as your social media content calendar and allows you to schedule content to be posted on Twitter and Facebook. Now you can see not only what day of the week, time of the day and content type you should use for optimal reach and engagement, but you can also schedule the content to go out at that ideal time

Both updates are live now and you can see them within your Locowise account.

Let’s have a deeper look into these sections:

The Facebook video charts are consistent in look and feel to the other charts you see in Locowise, so you will instantly be familiar with them.

Here are the charts you now see in Locowise:

Video summary

shows you the number of videos you’ve uploaded onto Facebook in the time period, total number of views on those videos, unique number of views, how many plays your videos got combined and what the average engagement rate was per video. The engagement rate is calculated by taking the total number of likes, comments, shares and post clicks and dividing that by the total post reach

Video views

section goes in depth with the view numbers. How many of your total views were organic and how many were paid? And what’s the average number of times a video has been viewed? Just to get the definition clear: On Facebook a view counts after someone watched your video for a minimum of 3 seconds

Complete Video views

shows you the number of times your videos were viewed for 95% of the length. Both organic and paid. A view is only 3 seconds but a complete view is a minimum 95% of your video watched. This means that this number is so much more valuable if you want to know how well your videos resonate with your audience. Use this to find out how engaging your videos really are and what topics and type of videos you should create more of in the future.

Top videos section

displays a top list of your videos in the current period. See the video, see the post the video was uploaded with and rank the videos by metrics such as views, reach, plays, length, number of engagements and engagement rate. Further, by clicking on “Retention” you can see a graph illustrating how long the video was viewed for.

Unique video views

goes deeper into the unique viewer numbers and helps you answer these questions: How many of the unique views were organic and how many were thanks to paid advertising? What is the average number of unique views per video?

30 sec video views

is similar to the “Complete video views” from earlier but this time instead of 95% being the measure, you’re looking at views of at least of 30 seconds. You can also see how many of these were autoplayed and how many were clicked to play

Video plays

goes deeper into the play numbers and answers these questions: What is the average length of your videos? What is the average amount of time a video has been viewed? What is the average number of plays you’ve got per video? Another definition: A play on Facebook is when someone clicks on the video. Remember that videos auto-play on the platform without sound so a play normally means that the user has liked what he or she has seen and clicked to turn on the audio

Video post engagement

shows the total number of engagements and then splits these into likes, comments, shares and post clicks.

Video trending words

shows you the most used keywords in your video posts.

Now you can organise your content calendar and schedule your Facebook and Twitter posts directly inside your Locowise account.

Use this new publish section alongside our “Optimise” section. In optimise you have access to our recommendations on the best day and time to post according to the past performance on your profiles. Use these recommendations to schedule your content to go out at the optimal time in order to get the best results. Scheduling content also helps you more easily according to the best reach and engagement.

Just click on the “Publish” item on the left-hand side navigation menu. These are the sections you will see.

New post: This is where you actually do the post writing and the scheduling. In the top right choose which profile you’d like to schedule posts for. Write the post, select the date and time you’d like to schedule it for, choose your post targeting, assign a label to your post for a deeper analytical look into it later, and click “Publish on Facebook”.

Queue gives you an overview of all the posts scheduled to be published on the account. This is perfect for content moderation, especially if you have a lot of content going out from several different social media community managers. You can see all the posts, you can see the scheduled dates and times, you can edit the post, write a note to it or delete the post.

Content Calendar gives you a simple calendar interface that displays the various statuses of the posts on your profile. These can be “published”, “pending approval” or “scheduled”. You can display the calendar in month, week or day view. Are you following your optimal posting cycle? Are you posting on the optimal days and times of the week? The content calendar gives you this overview