Locowise 3.0: Your Intelligent Social Media Data Scientist

After 28,000 development hours, we are excited to announce the roll out of Locowise 3.0! Built from the ground up, we took the features loved by hundreds of brands and agencies around the world, enhanced them and the added a completely new set of tools based on predictive analytics and machine learning.

Locowise goes beyond the presentation of data by reinventing the social media analytics application. Our smart algorithms draw insights and enrich your data. Then, adding in machine-learning and applying data science techniques, it searches for patterns and solves practical problems.

Social media marketers today have access to a large volume of data and this creates a big challenge. Many don’t have enough time nor the interest to dig through the data and discover insights. The focus is on the important day-to-day tasks of running an active social media presence.

Your Locowise Social Scientist does the “boring” data work for you and enables you to make smart decisions. Locowise produces business value immediately, by providing actionable intelligence gathered from your social data and that of the broader market.

Post at the best time every time.

We look at hundreds of data points that relate just to your brand. From your historical performance to that of your competitors and the countries you operate in, our predictive model analyses thousands of scenarios, and delivers you the insights that matter.

How many times should I post per day? Does the social network I use make a difference? Locowise is constantly feeding your social data into our machine learning models to inform you what your unique position is. With a focus on each channel you use, you gain insight into what frequency you should employ to maximise engagement.

Based on feature engineering and big data training set we have developed a predictive algorithm that can tell you when your competitors are going to post before they do.

We’ll help you see the promoted posts that your competitors throw in the mix instantly. Blending machine learning with domain understanding enables us to predict which Facebook posts are boosted with paid advertising.

See which social media posts matter the most to your audience, the audience of your competitors and other pages in your landscape. Discover content people in your field engage with right now all around the web. Locowise helps you identify posts that trend and stories that break in your industry.

We crawl Twitter and Instagram for people talking about the brands in your landscape to help you discover the trending hashtags. We rank the trending hashtags by the frequency they’re used in. We also analyse the engagement so you can quickly see which hashtags have the highest user engagement.

We’ve developed an innovative multi-language and cross-network system for sentiment analysis. With Locowise undertaking deep, post-level analysis across all your social channels every minute of every day, you have the pulse of the fan base you work so hard to develop.

Locowise allows you to play the long game, by combining insights from the big data with intelligence from machine learning to predict how your profiles will grow. This gives you the chance to compare your profiles to those of your competitors.

Posts with a higher engagement cost less per click than posts with low engagement. Locowise notifies you about the posts that get the best organic reach and engagement and that you should promote.

Locowise is an ‘always on’, always optimising member of your team. It consumes your data and uses unique algorithms to bring you better, more effective, instantly actionable social media insights.

Locowise is your trusted partner that augments your routine data tasks and allows you to optimise the way you run your social media presence while giving you peace of mind to focus on creative tasks such as campaign ideation, storytelling, content production, distribution and engagement with the audience.