The word ‘like’ is where the issue lies for those who are against the new direction.
You go to a store, you buy their stuff, and after a few months you keep buying more of their stuff. Eventually, you begin to realise that you rate their stuff higher than another store’s stuff.
One day you stumble across a review site that is rating and collating all the reviews and info on stores like the one you have been visiting for months. The store in question is staring at you from your screen. Underneath there is a chance to click on stars, with five stars making it a highly rated store in your opinion, and one star making it a poor option.
Makes perfect sense right? Quality is gauged by the number of stars a provider gains. It has been like this for a long time and it works.
But let’s say that you look at the same store on the site and instead of stars underneath the details you see a group of hearts. Five hearts means… what?
That you love the store? That you are fond of it? Or simply that you rate it highly?
Twitter replacing stars with hearts is telling some people that they are changing the nature of how we interact with tweets. We no longer, according to these people, simply rate the quality of a tweet. We show our love for it and that is a whole new ball game.
The whole issue centres around the notion of ‘favourites’. If you star something you are giving it a favourite. This wasn’t that hard a concept to understand, but if you give something a heart you are showing that there is an emotional weight attached to that favouriting.