- Social media marketing is a buzz topic with many success stories spread through the mainstream media, which makes some executives expect unrealistic results from minimal time and resource investment.
- It doesn’t help either that people internally feel like experts, constantly sending you the latest links, tips and advice they found on Mashable and similar sites.
- All this can mean a lot of pressure on your shoulders. You as a social media manager need to be on top of things. You need to be up-to-date, have everything under control and be able to answer any questions coming your way.
Social Performance Measurement For Agencies
9 Social Media Marketing To-dos To Kickstart Your Day
Tina Ahmed posted on 8 June 2015
Running social media profiles for a brand is a time consuming job. Sometimes a very stressful one too. You need to juggle many things at the same time while fitting within a larger marketing department that may be used to working in a more traditional way.
Your social media morning routine
- To accomplish this you’ve got to be very organised and efficient. If you’re not, you may spend the majority of your day reacting and putting out fires, instead of proactively working on improving your brand’s performance and results.
- So how do you get to be more organised and efficient? Your morning routine plays a significant part in this.
- It’s those tasks that you complete every morning before the onslaught of emails, calls, tweets, mentions & meetings, both internally and externally, start pouring in.
- Use the below activities as a guideline checklist for things to do at the start of your working day. Follow this exact routine or create your own. Add tasks that are relevant to you and your brand. Ignore activities that don’t make a difference to your goals.
- Make your routine a habit, let it become your second nature and tick it off your to-do list shortly after starting the day in the office. The work you do in these first few minutes will put you in control, get you ready for the challenges ahead and help you set the tone for the rest of the day.
9 social media tasks to do at the start of your working day
- Check the latest stats. Open up your favourite social media analytics platform and your custom dashboard or look into the platform native analytics. What were the results of the previous day’s activities in terms of reach and engagement? How did your advertising campaign perform? Is there anything that stands out that you can shout about, learn from or fix? Here are some metrics that are important to look at in order to judge the health of your profile.
- Check your mentions, comments and replies. Load up your favourite social media monitoring and publishing tool and check your streams (or use the notification section of the individual platforms if you prefer). Listen and reply to people speaking to and about you. Retweet any interesting comments. Escalate anything that’s necessary to relevant internal teams such as customer support queries or product ideas and feedback.
- Check people talking about you without tagging you. Some people write about your brand without tagging you. Be sure to check those too as they are an opportunity not only to get more followers but also to catch any potential problems. Use native search or your monitoring tool to search for your brand name or your website URL and see people that are talking about you. Reply to or escalate anything important.
- Set the goals for the day. Now that you have the overview of what happened during the night, you can focus on the day ahead. What are the things you need and want to do today? Set clear goals. Prioritise them in a list. Aim to tick all the points off the list by the end of your working day.
- Check the content schedule for the day. What content is being released today? What is being promoted? Is everything ready to go or is there something more to do such as finalising the copy or getting images done? Get it done, inform all the relevant teams and schedule things to be ready to go out.
- Check the marketing plan for the day. What is the plan for getting your content out to more people? Do you need to contact some influencers? Do you need to send a mailer about the new content? Do you need to set up a new Facebook marketing campaign? Get it all onto your to-do list.
- Check competitors. What are your biggest and most relevant competitors up to? Did they launch anything interesting? Your executives are like hawks when monitoring competitors and will come knocking on your door anytime they see something interesting happening on other profiles.
- Follow latest news in your industry and in social media marketing in general. Is there anything important you should take a look at? Are there any news and events you should take into account when planning your future content? Get it all down onto your to-do list in order to explore more.
Follow latest news: Some great sources of social media information that we love are Social Times, Social Media Examiner, Jenn’s Trends and Jon Loomer. - Report to the heads. Put all your main findings and insights in a short and focused report. Inform relevant people in the company that need to know about your activities. Are there any big wins to shout about? Anything special your competitors have done? What are the plans for the day? This is your chance to predict any questions that may be coming your way and to come up with answers in advance.
How to automate your social media routine
- The more you follow your routine the easier and faster it will become. There are also several tools you can use to automate the process and get it done more efficiently. This also gives you a good business case to get an analytics tool to help you streamline your workload. These are the areas Locowise can help you with:
- Ability to create customised dashboards that pull in specific metrics and charts from all pages and profiles. This gives you access to all the data that is important to you on one page. You no longer need to login to all the different platforms and accounts and look through several pages of insights.
- Ability to monitor the activities of your competitors in a benchmark report. This report shows you the growth and engagement they are achieving with their content. Benchmark against multiple competitors on one simple page with easy to understand charts.
- Ability to get notified when there’s a great post that you should promote with ads. Posts that do well organically are also posts that will get you best value for money on Facebook ads. Locowise can send you notifications about these and save you the trouble of deciding which posts to promote and which not to.
- Ability to schedule and send customised PDF reports to the relevant people in your company featuring data and metrics that you have agreed on. You set the customised report you’d like to send, you fill in the addresses of people you’d like to send it to, and Locowise does the rest without you needing to think about it.
