Locowise

MCDONALD'S

Facebook Brand Audit 1 September - 30 September 2023

McDonald's Facebook Brand Audit 1 September - 30 September 2023 2

EXECUTIVE SUMMARY

POSITIVES

Content Posted 400%

McDonald's Facebook Brand Audit 1 September - 30 September 20233

THE SCOREBOARD

McDonald's Facebook Brand Audit 1 September - 30 September 20234

STATE OF THE LANDSCAPE

  • McDonald's USA stood for 100% of all the new posts in September.

McDonald's Facebook Brand Audit 1 September - 30 September 20235

ACTIVITY

4
POSTS
  • McDonald's USA posted 4 times, which is a 50% decrease compared to August.
  • The most used post format were photos with 75% of all posts. Photo was the post format with the highest average engagement rate at 0.04%.
  • The average post engagement rate was at 0%, which is 0% higher than in August.

McDonald's Facebook Brand Audit 1 September - 30 September 20236

SENTIMENT SCOREBOARD