When Social Media Goes Bad

Jordan Hayward posted on 5 October 2022

Social media can be a scary place to be on for entertainment purposes alone, let alone working in it! From scheduling errors to going viral for all the wrong reasons – we understand the dread that comes when pressing that ‘schedule’ button! 

There are many unspeakable horrors that can happen during your tenure on social media that can dismember your engagement or make your following disappear. Fortunately, Locowise has deployed their final boy in waiting to take you through the perils of not following the rules of social media and to keep your engagement rate alive!

So, take a look…if you dare. Muahahaha!

Silence of the Fans

Like most horror films, the tension of silence is the most terrifying thing of all!

It can be so easy to get wrapped up with the messages you want to provide as a business that you forget the most important thing of all – engaging content! Use your audience to gage if they’re happy with how you’re supplying your message and if the response is silence, change accordingly!

When all is quiet on social media, you leave yourself open to the most terrifying jump scare possible… An angry client call.

Invasion of the National Days

Much like the Grady Twins from The Shining, our first and second point goes hand in hand.

Let’s say your audience is predominantly vampires, it’s probably wise you leave your post about National Garlic Day in the drafts. National Days can be a good way to engage in a specific day that is relatable to your business and grow your audience by using relevant hashtags. Using them too much, however, is a sure way to make your audience bored.

When your audience of werewolves catch your post on National Silver Bullet Day, your social channel may meet a grizzly end!

I Know What You Did Last Reports Week

It waits for you, watching your every move, releasing a slow, insidious laugh from the pits of it’s stomach, knowing that very soon it will have you in it’s grasp. 

No, not Freddy Krueger – reports week! Every week Social Media Managers are put in a week-long Saw trap, where they must create 10 reports before the timer runs out, or they will be subject to unspeakable horrors! While the majority of us grin and bear it, do the report and never look at it again, you could be missing out on key information.

Delve into the deep, dark archives of your reports, what are they saying to you? Is there a key piece of information that will make your life so much easier?

Use your detective skills and trace back the villain’s clues, before it’s too late!

It (paid for) Follow(ers)

Can you tell we’re struggling for titles on this one?

While growing your audience is important, and one of the core responsibilities of a Social Media Manager, I think we all agree that paying for followers can often end in a lot of heartache.

In most instances, buying followers can often result in an increase of spam and can damage your engagement rate when comparing engagements per follower. While slower, you will see better results by growing your audience on all social organically, ensuring that you communicate with the followers who provide you with that all important engagement!

Stop the spamming stalkers dead in their tracks by organically growing your audience!

As it is the season for something spooky, we’ll leave you with a horror haiku that will be sure to terrify the socks of all Social Media Managers.

Phone auto update

Trepidation fills your soul

Facebook’s changed, again.