Twitter rebrands their advertising product suite

Sophie Beard posted on 23 April 2021

Twitter has rebranded and redesigned their advertising product suite to simplify the different ad offerings available. The redesign aims to bring clarity, so the individual ad names have reduced from 22+ to just 5 categories.

These changes will come into place over the next few months. 

The new categories, as shared by Twitter:

1. Promoted Ads: These formats can feature images, videos, and various ad features. They can be used in multiple ways across each stage of the marketing funnel. 
2. Follower Ads: This format can be used to promote an account to a targeted audience to build awareness and attract new followers.
3. Twitter Amplify: With Twitter Amplify advertisers can align their ads with premium video content from the most relevant publishers. 
4. Twitter Takeover: This category includes the most premium, mass-reach placements that drive results across the funnel by taking over the Timeline and Explore tab.
5. Twitter Live: With Twitter Live, advertisers can broadcast their biggest moments to the world, and allow an audience to join in real-time.

Within each of those 5 categories, we have identified sub-categories that are specific formats that an advertiser can choose to run for a campaign or add to a media plan. 

A look at the new categories: