Sophie Beard posted on 23 April 2021
Twitter has rebranded and redesigned their advertising product suite to simplify the different ad offerings available. The redesign aims to bring clarity, so the individual ad names have reduced from 22+ to just 5 categories.
These changes will come into place over the next few months.
The new categories, as shared by Twitter:
Within each of those 5 categories, we have identified sub-categories that are specific formats that an advertiser can choose to run for a campaign or add to a media plan.
A look at the new categories: