Top not for profits on social media

Sahail Ashraf posted on 21 March 2023

It’s not just about the big brands. There are some not for profits out there that are doing sterling creative work in social media. This post takes a look.

While there are plenty of brands out there that are dominating their industry on social media, there is also some really talented work going on in other sectors. In the non-profit sector, for example, there are some social media accounts that are not just creative. They’re also incredibly successful at engaging audiences,and pushing their positive messages. In this post we are going to look at some of the best non-profit organisations out there right now. They are perfect examples of accounts that do good, while also being good when it comes to social media marketing.

EatLearnPlay

This organisation does some amazing things for kids. It was founded by Stephen Curry and Ayesha Curry. He’s a major basketball legend and she’s a top author. 

The non-profit was founded to help underprivileged kids in the Oakland area of California, as well as across the USA. Check out their social accounts and you cannot help but feel more cheerful. The infectious mood that the organisation promotes is visible in every single post and update.

The organisation works on literacy and nutrition, supplying food and books to underprivileged children. Social media informs and educates audiences on the problems and how they can be solved. But it’s the fun aspect behind the team that keeps coming through.

Oxfam UK

Sometimes a nonprofit can use some of the most effective strategies in social media as well as the top business brands do. 

Influencer marketing exploded just a few years ago. Now it has transformed into something that brands are starting to integrate seamlessly into their marketing campaigns. And while some nonprofits have struggled to see how Influencers can help their cause, Oxfam has really jumped into the practice.

UNICEF

A worldwide, hugely influential charity like UNICEF does work that truly transforms young lives. On top of this though, the not for profit also manages to create powerful, impactful social media campaigns that truly show how social can be used for good.

What is striking about the social media accounts UNICEF holds is the quality of the work. For a not for profit, the organisation manages to create content that stands out among the very best commercial content.

Perhaps most effective was the #UnSelfie campaign through UNICEF India. This campaign moved many Indians to create selfies that included signs that promoted donating to and helping children in conflict zones around the world. A number of celebrities in India were also involved. Similar to Oxfam’s work with celebrity Influencers, UNICEF India used recognisable faces to boost the impact of the work.

Shelter

One of the most well-known not for profits in the UK, Shelter has often created innovative campaigns that hit hard with the messages around homelessness. 

A campaign last year, ‘Brave Face’, followed a day in the life of a young boy who had a number of setbacks throughout his day. He misses a goal when playing football. His test in class comes back with a bad grade. He doesn’t get a chance to have his favourite dessert at the school canteen. All of this is pretty much a day in the life of any young kid.

However, in the video, the boy ends his day attending a temporary shelter and we find out that the boy and his mum are going to spend Christmas there. It’s a truly moving video and powerful campaign across the major platforms. 

Charity:water

This last example is perhaps the best one we have seen for a long time from a nonprofit.

The charity:water organisation ran an Instagram campaign where different shades of water from around the world were shown. When people clicked onto one of the shades, they were taken to the website, where they could learn all about the problems associated with dirty water.

The charity then asked these users to share their own image of an object that shared a colour with the shade they picked. For each image that was shared, $1 was raised. Via Unsplash (a free photo sharing site) 2,000 images were shared.

This was that perfect mix of creative work (the shades of water) and user-generated content (the subsequent shared images). And for a non-profit to do this was incredible. 

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