Sahail Ashraf posted on 18 August 2020
As a social media agency or professional, you have to be on top of your game when it comes to reporting. There is so much involved in the process, that taking your eye off the ball can be disastrous. We thought we would take a look at five tips that should help you get through the reporting process in the best way possible.
Any client will tell you that they love working with agencies that know them, inside out. Work out what it is the client wants to know, then add on some key metrics that you know are important, and you’ll be seen as the best agency around. Find the metrics that mean something to clients and their mission and you should see their appreciation of you grow. And you’ll also see a more positive and productive relationship.
There are so many different social media platforms now that your clients would be forgiven for not knowing which way is up. Help them by telling them exactly which channels they should focus on. Is Twitter pointless for them? Fine, focus on Instagram. And if Facebook is all they really need, tell them. The client is looking for expertise in reporting. If they think you’re on top of things, that’s a huge step forward.
Some clients need to see what is happening on a daily basis. That’s fair enough, it’s what they want. Establish the time frame from the outset though. If they want daily, give them daily. If they need weekly and nothing else, deliver that. Again, once you know your client you should be able to schedule reporting.
Creating a Growth Report is absolutely vital if you are to show that your campaigns are working. Mapping out follower growth over a six month period is a great way to show ROI. Using Locowise’s reporting technology, it’s easy to pull together a Growth Report across a variety of time period options.
Once you are working with a client, it’s time to switch to reporting engagement. Reach is fun, and it looks good, but your real bread and butter work comes with engagement. Interactions with posts and sentiment analysis are both easily manageable with Locowise. In fact, you can demonstrate engagement in minutes with Locowise’s tools.
Focus on what your client needs and how it is to be presented. You can use Locowise to develop high quality reporting that shows value, and the platform’s tools allow this to happen in minutes.