Tools every social media marketer needs

Sahail Ashraf posted on 26 August 2022

Sometimes we like it best when it’s easy. Social media marketing doesn’t have to be difficult. These tools will help you manage and automate more of the job.

In social media marketing, anything that makes your life easier is worth grabbing on to. That’s why we have put together this complete list of tools that every social media marketer simply cannot do without.

Canva

This tool has gone from strength to strength.

Canva is basically like having your own design team in a box. While it doesn’t do absolutely everything, it does do a lot. You can create all kinds of marketing assets on Canva, from infographics to full brochures. It even has special templates for a variety of social media posts.

It’s perfect for those moments when you want to create assets that are true to your brand in colour and style. Got a new campaign coming up? Head to Canva and you’ll find inspiration, as well as all the tools you need to put it together. It’s easy to use too.

Answer The Public

This is a very powerful tool that allows marketers to find out which questions people are asking online around a particular topic. Enter a keyword, like ‘onions’ and you’ll be given a huge amount of questions around that keyword, all of which have been dragged from search.

It’s not just questions either. You can search for alphabetical queries too from around the web. We looked up ‘marketing’ and were given responses listed alphabetically, such as ‘marketing assistant’, ‘marketing budget’, ‘marketing courses’ and so on.

It takes a little while to understand all of the nuances the software has and make it a tool you can use for marketing. But once you have done this, it becomes indispensable when planning social media content.

Hashtagify

Hashtags have never been as important as they are right now. You can research hashtags using this powerful tool, and it will give you plenty of suggestions.

You can also (and this part is rather neat) search the hashtags used by popular Influencers.

Quuu

Yes, a rather interesting name there. Under the hood though, is a very useful tool that social media marketers will find it difficult to do without.

Some of the biggest content providers in the world use Quuu. It means you have a constant stream of content ideas that you can tap into when you are planning your content calendar. For social media marketers, it means the well never runs dry.

It’s very precise and hyper-targeted, so the relevancy is there too.

Animoto

Not every social media marketing team has a video suite to hand. That’s where Animoto comes in.

While it may not have every single one of the bells and whistles, it is certainly a great place to get quality video made in minutes. Animoto has a ton of options, and you can easily find something that will help you get your video created and seen quickly.

The whole thing is drag and drop so it couldn’t be simpler. Perfect for those moments where you have to get a simple, clear video out and time is not on your side. 

Feedly

Another content curation tool, Feedly manages to give you an absolute torrent of content that you can use to share on platforms.

Sometimes it is difficult to know what to share, and Feedly offers lots of options across a wide variety of industries and topics. It comes in a variety of price plans, and even the free version offers plenty of value for content curators. 

Tweepi

Twitter is an absolute grind unless you have a foolproof strategy and some tools to help you along the way. Tweepi is one of those tools.

This is used by some serious heavyweights in the media, including Yahoo and Forbes, so you know it must do the job. Use it to find people your account should follow and also find content you should be sharing around hashtags. It’s versatile and works incredibly fast too.

For managing social media marketing, there is never any one tool that can do everything. But using some of the tools above should help you get on top of many of the tasks that are on your list on a daily basis.

Are you a social media marketer? Try Locowise and you’ll find all the data and insights you need to get the most out of the job. We even offer special reporting on TikTok.