TikTok Business Creative Hub

Sophie Beard posted on 3 May 2021

TikTok has introduced a free in-app Hub for all Business Accounts. Offering guidance on content creation and showcasing trending content to provide inspiration to TikTok Creators, the Hub features the Business Content Guide and a Video Showcase. To access the Hub visit the ‘Business suite’ section of the ‘Settings and privacy’ menu on the app. 

TikTok says users will benefit from:

Business Content Guide

• Tips on content strategy, storyline ideation, and video shooting.
• Practical tips for getting the most out of your business account. From setting up your profile, to the best times to post, to content moderation and traffic. 
• Showcasing Success Stories – best practice examples from brands with successful Business Accounts.

Video Showcase

The Video Showcase features three curated feeds of trending content popular in your country over the past 30 days. 

• The first feed, Trending: Business, shows videos from other Business Accounts in the same country, ranked by the total number of likes they’ve received.
• The second feed, Engaging: Business, shows a similar selection of popular Business Account content, but ranked by the level of engagement, measured by the ratio of comments to video views.
• The third feed, Trending: Community, shows videos from all account types, ranked by the total number of likes received.