TikTok Advertising Updates

Sophie Beard posted on 11 May 2022

Firstly, TikTok has announced an expansion of its partnership with Integral Ad Science, an ad data verification and auditing service. The expansion enables advertisers to verify the results of their ad performance with third-party reassurance. This development will ensure marketers are getting optimal value from their campaigns and optimize performance. 

TikTok has also announced the launch of TikTok Pulse. This is a new advertising solution designed to give advertisers the space and tools to place their brand next to the top content in the For You Feed to be part of trends within their community. 

On the decision to launch TikTok Pulse, TikTok said:

“Marketers today are looking for the opportunities to be on the pulse of relevant cultural moments. Our goal is to build creative tools for brands to be discovered and connect with the broader communities around them. TikTok Pulse places brands at the heart of TikTok communities and alongside the trending content that is driving conversation and action.”

To learn how you can benefit from TikTok Pulse, click here. 

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