Sahail Ashraf posted on 22 November 2017
Out of curiosity, have you ever wondered which are the top performing Instagram pages in the USA? We’ve had a look at these brands and have ranked them using our latest Leaderboard tool. And the results? Well… They are probably not quite what you may have expected…
Were you expecting to see a big brand like Nike or a celebrity like Kim Kardashian at the top of the list here? Not surprised you were… but the real question is… why aren’t they showing up in our ranking?
The reason is because we’ve ranked them using our own proprietary Brand Score, which gives you an instant and accurate measurement of how successful a brand is.
We’ve taken all the leading indicators of a high performing social media effort such as audience growth, content engagement and user sentiment, and given each brand a score from 0 to 100.
You can also use our Leaderboard and rank brands based on Audience Size or Engagement for example, but we wanted to make this exercise a bit more interesting.
Now, let’s kick start, at the top of the list we have three news networks.
#1 – CBS Sports
#2 – Slam
#3 – Fox News
CBS Sports is crowned as the number 1 with a whopping Brand Score of 98.6. Now, want to see which was their most engaging post? Using our Content Drilldown section, we have identified that the post below has managed to attract 36,769 engagements.
Moving on to our second best performing brand using our proprietary Brand Score as the main KPI, we have the Instagram profile Slam, an American basketball magazine. Their most engaging post generated over 61.5K engagements!
The very well known Fox News has reached third place in our ranking. This brand has a very large follower base of 1.5 million and not surprisingly their most engaging post generated 105,602 engagements and almost five thousand comments!
#4 – Breitbart News
#5 – NBA Memes
Breitbart News, an american news, opinion and commentary website has reached fourth place in our ranking with a Brand Score of 98.0. Click here to see what their most engaging post for the month of November was.
Finally, and keeping up with the sports theme (and not Associated With National Basketball Association (NBA)) we encountered NBA Memes, reaching position number 5 in our list. With an audience size of 1.4 million and with a Brand Score of 97.9, this Instagram page has managed to achieve a whopping 162,313 engagements and over 1.2K comments for the post below.